Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
by admin | Feb 4, 2023 | Brick & Mortar, HR, Resources, Retail Strategy
An unmotivated employee can be a real headache for any retail store. Worse, instead of helping you build sales, they can lead to sales decreases. Not only are they unproductive, but their lack of enthusiasm rubs off on the rest of your team, leading to decreased...
by admin | Feb 3, 2023 | Book Review, Community, Industry, Legends, News, Retail History, Skateboard
It’s been quite some time, but we’re back with the third and final installment in our Jenkem Book Series. That’s right, Jenkem Vol. 3 is finally here, consisting of 100% new content, completing the book trilogy we started back when we were even...
by admin | Feb 2, 2023 | Brick & Mortar, E-Commerce, Industry, Omnichannel, Predictions, Retail Economy, Returns
Credit: Warby Parker Over the last several years we’ve seen a tremendous boon in direct-to-consumer (DTC) and e-commerce strategies for retail. Venture capital flooded into the category leaving incumbent retailers feeling pressured. 2022 started to see a reversal of...
by admin | Jan 31, 2023 | Awards, Competitions, Industry, News, Snowboard
Photo Courtesy of NBC Sports Mark McMorris just became the winningest athlete in Winter X Games history. You can watch the full video below, and I’d recommend it, as there was some insane snowboarding during the entire event. But if you want things summed up nicely,...
by admin | Jan 30, 2023 | Industry, Product Reviews, SUP, Surf, Trade Shows, Wakeboard
Surf Expo exhibitors fill up a massive hall in Orlando. Rich Aloha Surf Expo, once a watersports wonderland, adds a January event. What can riders now expect from this premier event? Since its debut in 1976, Surf Expo, has drawn in multitudes of surfing...
by admin | Jan 29, 2023 | News, Skateboard, Social Issues
MEMPHIS, Tenn. (WREG) — Appalling, deplorable, and heinous. Those are the words civil rights attorney Ben Crump used after he and Tyre Nichols’ family saw the video of the police encounter leading up to his death for the first time.Tyre Nichols’ family, attorneys see...
by admin | Jan 28, 2023 | Brick & Mortar, Customer Loyalty, Customer Service, HR, Predictions, Resources, Retail Strategy, Retail Technologies
The business models of many retail businesses have been unsustainable for years and all it took was the pandemic to make that undeniably clear. Pandemic and post-pandemic complications have caused many businesses to experience “inefficiencies, stress and fatigue,”...
by admin | Jan 27, 2023 | Debate, Holiday, News, Outdoor, Retail Crime, Snowboard
Arizona Snowbowl. Photo: Twitter // @AZSnowbowl It’s no secret a day on the hill — especially a spontaneous one after welcoming several inches of new snow — isn’t the cheapest way to spend your weekend. Still, breaking the threshold of $300 for a single-day lift...
by admin | Jan 26, 2023 | Brick & Mortar, Data Driven Performance, E-Commerce, Omnichannel, Retail Strategy, Retail Technologies
Credit: Getty Images by ipopba Consumer behavior and shopping experiences have arguably changed more in recent years than ever before. Throughout the pandemic, shoppers became more accustomed to online ordering and the inevitable ease that comes with shopping from the...
by admin | Jan 25, 2023 | Community, Customer Loyalty, Event Planning, Industry, Skateboard
Skateboarding has gained ground in such a short time. Through a unique combination of courage, creativity, and an engaging lifestyle, skateboarding has gained popularity worldwide and finds its place among traditional sports like football and baseball. Besides being...
