Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
by admin | Jan 11, 2023 | Brick & Mortar, E-Commerce, Local Search, News, Retail Economy, Retail Strategy, Retail Technologies
Credit: Walmart Walmart wants to sell more of its technology and services to other companies. On Thursday, it announced a deal with Salesforce to ramp up sales of its GoLocal delivery service, which drops off purchases at customers’ doors; and...
by admin | Jan 10, 2023 | Brick & Mortar, E-Commerce, Holiday, Industry, News, Retail History, Retail Technologies, Statistics
RgStudio via Getty Images From deep discounts to metaverse activations, here are some of the biggest influences on the season. Inflation and inventory challenges set a subdued tone for the 2022 holiday season before it even truly started. Discretionary...
by admin | Jan 9, 2023 | Educational Opportunity, Industry, Resources, Retail Strategy, Trade Shows
Outdoor Education Taken Higher Outdoor Retailer is the largest outdoor trade show of its kind, delivering the industry experts and educational opportunities you won’t find anywhere else. With top educators and innovators from around the world, Outdoor...
by admin | Jan 8, 2023 | Brick & Mortar, Customer Service, Educational Opportunity, HR, Resources, Retail Strategy
Using questions effectively in a retail sales presentation can be a powerful tool to engage customers and guide them toward purchasing decisions. But there is more than one type of question. I’ll cover the different types of questions you can use in your sales...
by admin | Jan 6, 2023 | News, Trade Shows
Click on the following link to view more great photos from the BRA Retailer Gathering where we kicked off the 20th Anniversary of Board Retailers Association (since 2003) and honored BRA co-founder Roy Turner and to view a ton of other remarkable photos from Surf Expo...
by admin | Jan 4, 2023 | Industry, Outdoor, Sustainability
Ivy Liu Back in 2011, Patagonia placed an ad in the New York Times on Black Friday with a photo of one of its products and a provocative message: “Don’t Buy This Jacket.” The move, part of a larger poster and PR campaign, was meant to encourage people to think about...
by admin | Jan 3, 2023 | Guerilla Marketing, Industry, Legends, News, Rest In Peace, Shoe Market, Skateboard
Ken Block, pictured here at the 2017 World Rallycross Championship in Barcelona, Spain, died yesterday in a snowmobile accident, his company said. David Ramos/Getty Images Ken Block, an action sports legend who co-founded DC Shoes and Hoonigan Racing, died on Monday...
by admin | Jan 2, 2023 | m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media
With its feedback, creation and conversation loops, social commerce mimics circuit-based Formula 1 races. And success on the track and on social media isn’t purely about who is the quickest. Instead, it’s about strategy, precision and avoiding critical mistakes....
by admin | Jan 1, 2023 | Brick & Mortar, Resources, Retail Strategy
The start of a new year is a great time to set a new direction. Whether you had a 🔥 or 🌡️ year, prepare yourself for 2023. Do you dread the pressure of setting goals, only to feel like you failed when they’re not achieved? Many of us would...
by admin | Dec 29, 2022 | News, Snowboard
Forrest Shearer slashing some early-season snow in a Wasatch hidden gem. Utah’s favorite playground should get feet as well. Over the next seven days, the weather across the West is expected to get real. As in real snowy. Forecasters are predicting feet of...
