Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
by admin | Dec 28, 2022 | Awards, Skateboard
Wow, another year flew by, and we hope you have something to show for it. If you managed to hit a set bigger than a three or grind something taller than a curb, we commend you for your year full of efforts and successes. To properly highlight the good and the bad of...
by admin | Dec 27, 2022 | Book Review, Industry, Interviews, Legends, Snowboard
Jeremy Jones, big-line snowboarder, splitboarding sage, and fearless-seeming founder of Protect Our Winters (POW)—a partner of Outside’s Find Your Good fundraising platform—says he was scared to write a book. “I was kind of nervous, but nervousness and excitement go...
by admin | Dec 26, 2022 | Brick & Mortar, Gift Cards, Holiday, Retail Strategy, Returns
After-Christmas retail can be fun if you focus on making money instead of just giving it away through aggressive promotions and discounts. After Christmas Day has come and gone, retailers of all sizes, from boutiques to department stores to big-box stores, may want to...
by admin | Dec 25, 2022 | Brick & Mortar, Community, Industry, Predictions, Retail Strategy, Retail Technologies
For the vast majority of the 20th century, retailing had been largely transactional. The store was the place where the goods were seen, sold, and stored (hence the term). With the advent of ecommerce that definition became questioned, and the change-averse retail...
by admin | Dec 23, 2022 | Brick & Mortar, Data Driven Performance, E-Commerce, Holiday, Industry, m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce
Credit: iStock.com by Anita Kot To deliver on consumer expectations and keep their loyalty, brands must incorporate mobile messaging into their marketing strategies This holiday season, retailers prepared for an influx of in-store and online shoppers at levels even...
by admin | Dec 21, 2022 | News, Predictions, Retail Economy, Statistics
Road sign with the words “Recession next exit” featured.GETTY The New York TimesNYT +0.8% published on Friday that retail sales fell in November despite Black Friday deals. That means that we are in a real slowdown of sales at this time. Despite...
by admin | Dec 20, 2022 | Competitions, DIY, Industry, Skate Art, Skateboard
Every year the skate world gathers in Montreal for the most entertaining skateboard “contest” of the year. There’s no need for a numeric scoring system or a qualification round – the Dime Glory Challenge’s objective is simple: go huge. The best skaters in the world...
by admin | Dec 19, 2022 | Awards, Industry, Wake Skate, Wake Surf, Wakeboard
Melissa Marquardt: 2022 Inductee Wakesports Hall of Fame Courtesy Melissa Marquardt Ten inductees were included in this year’s class. Courtesy Wakesports Hall of Fame The 2022 Wakesports Hall of Fame class of inductees includes some of the sport’s most...
by admin | Dec 18, 2022 | Brick & Mortar, E-Commerce, Merchandising, Resources, Retail Crime, Retail Technologies, Returns
Credit: iStock.com by Emilija Manevska You want your retail business to be regarded for exceptional customer service and products. Reputation is important, and retailers will go the extra mile to ensure loyal customers are happy. Sometimes these concessions,...
by admin | Dec 17, 2022 | Brick & Mortar, Retail History, Retail Strategy, Surf
San Clemente’s Usedsurf, on Calle de Los Molinos. Defining the “core” of surfing always seems at the heart of the pursuit. So what’s core, exactly? A shortboard? A particular brand? To me, the core of surfing is the shop. The everyday surfer’s conduit between the...
