PROTECTING RETAILERS AND A LIFESTYLE

SURF SKATE SNOW SUP WAKE

“How Retailers Can Compete in a Free Shipping World” from Retail Right Now Podcast by Joe Keenan and Kristina Stidham via Total Retail

“How Retailers Can Compete in a Free Shipping World” from Retail Right Now Podcast by Joe Keenan and Kristina Stidham via Total Retail

How Retailers Can Compete in a Free Shipping World

Click the link above to view this episode

In this episode of Retail Right Now, Total Retail’s Joe Keenan and Kristina Stidham discuss Total Retail’s latest research report, How to Make Free Shipping Profitable. The report is the compilation of a 10-part article series that Total Retail published on the topic earlier this year. The report is intended to educate retailers on how they can offer free shipping, helping them to remain a viable option in a saturated and ultracompetitive e-commerce market, without it becoming a money-losing proposition. This has taken on even more significance given the COVID-19 landscape, and consumers increasing penchant to shop online.

The report addresses various buttons that retailers can push to offset the cost of offering free shipping on online orders. Within the report, insights are shared on such things as comparing carrier rates to find the best provider for your business, the role of marketing in offering free shipping, how product returns factor into the free shipping equation, among many others. You can download the complimentary report, How to Make Free Shipping Profitable, by clicking here.

Total Retail is the go-to source for executives looking for the latest news and analysis on the retail industry. Be sure to bookmark this helpful and relevant site: https://www.mytotalretail.com/

If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join form