About the show
Surf Expo is the largest and longest-running watersports and beach lifestyle tradeshow in the world. Since 1976, retailers from around the globe have relied on Surf Expo to identify new trends, new brands, and to get business done. Don’t miss your chance to be a part of this vibrant, award-winning marketplace!
Surf Expo is excited to welcome our board specialty retailers back to forge new relationships and celebrate old ones with Vendors and each other. The Surf team is committed to creating an event experience at the Orange County Convention Center where their customers, partners and employees can safely and effectively conduct business.
Show Dates: January 8-10, 2024
Location: Orange County Convention Center, Orlando, FL
Register for the Show: Click Here
Make Your Hotel Reservation: Click Here
View the Exhibitor List: Click Here
BRA Events and Opportunities at Surf Expo
Board Retailers Association Breakfast (Day 1, 8 am at W204C)
Join Board Retailers Association Chairman George Leichtweis for a FREE Breakfast on Wednesday, January 8th at 8 am.
Breakfast sandwiches, orange juice, and coffee are complimentary while supplies last. You can get your badge starting at 7 am and make it to the breakfast.
Stay tuned for Keynote speaker as well as other speaker identities and additional details surrounding this BRA Breakfast.
Learning Lab: Private Label and Shop-Branded Product Panel Discussion (Day 1, 1:30 pm at The Stage
This remarkable Panel Discussion, which will address what to know about private label and shop-branded product opportunities plus common misconceptions and unique, high margin, and easy-to-sell shop-branded product ideas will be moderated by BRA Chairman and owner of Modern Skate & Surf, George Leichtweis, and will feature private label/shop branded product and process experts including:
- Dave Bock – Founder & President of Earthpack
- Bennett Flicker– SVP of Sales & Merchandising at Burnside/Scope Apparel Group
- Ryan O’Leary – CEO / Creative Director at Slant Six Private Label
- Dave Seehafer – private label resource at Global Wave Ventures
- Dan Polgreen – founder/owner at Roll Around Workshop
Learning Lab: BRA Retailer Roundtable Panel Discussion (Day 2, 2 pm at The Stage)
This helpful and relevant BRA Retailer Roundtable Panel Discussion will be moderated by BRA Chairman and owner of Modern Skate & Surf, George Leichtweis, and will feature specialty retailers from around the country as well as smart and resourceful retail consultants. This incredible group of movers and shakers will address the following topics and more:
- “Tis The Season” – A Look back to the positives as well as the challenges of the Holidays.
- Steps to take now to prepare your store for Spring and Summer.
- Opportunities to continue to clear out old product and get your inventory under control.
- How to reward your employees’ good work that benefits both the retailer and the employee.
- How to leverage AI and other retail technologies
This helpful and relevant BRA Retailer Roundtable Panel Discussion will be moderated by BRA Chairman and owner of Modern Skate & Surf, George Leichtweis, and will feature an incredible group of retailers and industry experts who will address the following topics and more
BRA Supporting Event Partner Skullcandy Happy Hour (TBD)
All specialty retailers are invited to join BRA board members, staff, supporting vendor partners, and other specialty retailers to mix, mingle, and toast to BRA “Protecting Retailers and a Lifestyle” for over 20 years with the good people at Skullcandy with FREE Beer.
Learning Lab: What Are Other Retailers Doing To Be Successful? (Day 3, 2 pm at The Stage)
Not every retailer is suffering in this economy. Many are actually very profitable and have great cash flow. In this economy, now is the time to get a competitive edge and increase market share. Discover the industry secrets that successful retailers possess and learn how to implement these changes into your business to generate better cash flow, better profitability, and more fun at your stores. BRA Chairman George Leichtweis will moderate this outstanding panel discussion with Dan Jablons of Retail Smart Guys and Stephen Baird of Trackfly.
Stay tuned for additional details
Click here for the full schedule: January 2025 Surf Expo September: Conference Schedule
In addition to the above-referenced Board Retailers Association Events and Opportunities at Surf Expo, be sure to visit the BRA Booth to meet us, play Tiki Toss, enter to win valuable prizes, and join BRA as a Regular (no cost) or Distinguished Retail Member.
Your Surf Expo registration also includes access to the SURF EXPO DIGITAL MARKET, a year-round sourcing opportunity to help you find products and place orders. Learn More
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