Associate Partnership – A Relationship Building Marketing Outreach Program

Becoming a BRA Associate Partner not only pledges your support to this important non-profit organization, it enables you to establish trusting relationships with our Retail Membership and to benefit from a proven, highly effective multi-channel marketing program that reaches thousands of board specialty retailers throughout the USA including Alaska and Hawaii.

This Partnership Program will benefit three distinct categories of Members including:

  • Vendor Partners;
  • Brand Partners; and
  • Community Partners

Rather than delineate the levels of the above categories of Members with precious metals or gemstones and cookie cutter marketing benefits, our unique Partnership Programs can be customized for those spanning a wide range of budgets and seeking real working relationships with our Members.

The four highly customizable Partner Levels are as follows:

  • Principal Supporting Partners;
  • Major Supporting Partners;
  • Supporting Partners; and
  • Community Supporting Partners

We are seeking to identify and connect with Vendors, Brands and members of the Action Sports Community that have the capacity to provide our entire membership with impeccable service or outstanding products at competitive pricing and that truly care about the health and well-being of the Board Sports Retailer and Lifestyle.

We also offer shorter term Associate Partnership opportunities in the form of BRA Supporting Event Partnerships specifically related to Regional Retailer Roundtables & Other Epic Events and Industry Trade Shows such as Surf Expo or Outdoor Retailer Snow Show

In summary, being a Brand Partner, Vendor Partner or Community Partner of any level offers you:

Targeted Outreach

Your brand message heard loud and clear by our members as well as board specialty retailers in all 50 states that have yet to officially sign up for Membership through targeted marketing efforts.

Insider Industry Knowledge

Invaluable information to help you break into the board specialty retail market.

Recognition by a Captive Audience

The attention of loyal, core retailers in every region of the country who will notice your genuine support of BRA, which will make the decision to utilize your services or order your products that much easier to justify.

To customize a Brand Partnership, Vendor Partnership or Community Partnership to meet your specific goals and budget contact Doug Works at 760-500-5716 or

The following list elaborates on examples of benefits that we may be able to incorporate into your customized Partnership Package pending level of contribution:


We will post relevant, easy-to-read articles or advertorials containing images, words, and embedded videos submitted by you in the “News and Resourceful Articles” section (landing page) of the BRA website.

Logo and Web Link

BRA’s website offers thousands of impressions each month. We’ll insert your logo and web link to your site (or link to a recent advertorial in the “News and Resourceful Articles” section of the BRA website) as a banner ad in the “Retail Member Benefits” section of the BRA website.

Service Listing in Summary of Benefits

We’ll promote your service in our current Summary of Supporting Vendor Partner Benefits for BRA Retail Partners with your logo, description, and special offering. Have a special deal or exclusive offering that you want to provide to BRA Retail Members? We will highlight it in the outstanding marketing piece that is attached to nearly every email correspondence with existing and potential BRA Retail Members.

Personal Referrals

We’ll also communicate your scope of services, special deals, and exclusive offerings in verbal, text, and email communications between the Executive Director and Retail Members.  The Executive Director typically connects directly with hundreds of existing and future retail members every month.

Newsletter Ad

We’ll include your ad in one or more of the BRA Newsletters which are sent electronically to our robust database of approximately 5,000 unique recipients quarterly.

Targeted Emails

We’ll send out a branded, targeted email to our members as well as other board specialty retailers in all 50 states that have yet to officially sign up for Membership on your behalf.  You provide copy and graphics; we can even provide complete open and click-through statistics reporting.

Trade Show Marketing

Send us printed marketing materials that you’d like to have available to retailers who we meet at trade shows. We’ll be happy to make your materials available in our booth space at the shows, which are frequented by retailers from all over the country from show opening to closing each day.

Retailer Roundtable and Special Event Marketing*

Send us printed marketing materials that you’d like to have available to retailers who attend BRA Regional Retailer Roundtables and other non-trade show related BRA special events. We’ll be happy to distribute your materials in conspicuous locations at these types of events.  We will also make you aware of upcoming event sponsorship opportunities including naming rights, speaking opportunities and more that could complement your Partnership significantly.

Social Media Exposure

Your content will be conveyed across BRA Social Media Channels including Facebook, Instagram (Feed & Stories), and Linked-In (Company & Group) to thousands of specialty retailers.


We will promote and post co-branded live and on-demand webinars on the BRA website and promote through targeted emails to create additional awareness.


* = available for Major or Principle Supporting Partnership Levels only

Deciding to Support Board Retailers Association as a BRA Supporting Vendor Partner will put you in the club with these outstanding and resourceful companies:

Testimonials from select BRA Supporting Vendor Partners

“We have enjoyed speaking with your members, and have had a great response from the first email that was sent out.” – Caroline Darr (Marketing Coordinator at LIG Solutions)

“We look forward to having a successful long-term partnership. Office Depot would like to become BRA’s trusted Vendor Partner for Office Products and Business Solutions such as Print Services, IT Support and more. We are customizing our already very competitively priced program “Office Depot Flex plan” to better meet your needs.” – Rafael de Madalengoitia (Major Accounts Business Development Manager at Office Depot)

Please contact Doug Works at 760-500-5716 or with any questions or to customize a Brand Partnership, Vendor Partnership or Community Partnership to meet your specific marketing goals and budget.