Associate Partnership – A Relationship Building Marketing Outreach Program

(Becoming a BRA Associate Partner not only pledges your support to this important non-profit organization, it enables you to establish trusting relationships with our Retail Membership and to benefit from a proven, highly effective multi-channel marketing program that reaches thousands of board specialty , outdoor specialty, and lifestyle specialty retailers throughout the USA including Alaska and Hawaii and many US Territories.

This Partnership Program will benefit four distinct categories of Members including:

• Vendor Partners;
• Brand Partners;
• Trade Show Partners; and
• Community Partners

Rather than delineate the levels of the above categories of Members with precious metals or gemstones and cookie cutter marketing benefits, our unique Partnership Programs can be customized for those spanning a wide range of budgets and seeking real working relationships with our Retail Members.

The four highly customizable Partner Levels are as follows:

• Principal Supporting Partners (minimum $10,000.00 Annual Contribution);
• Major Supporting Partners (minimum $5,000.00 Annual Contribution);
• Supporting Partners (up to $4,500.00 Annual Contribution); and
• Community Partners (no cost)

We are seeking to identify and connect with Vendors, Brands, and Trade Shows that have the capacity to provide our entire membership with impeccable service or outstanding products at competitive pricing and that truly care about the health and well-being of BRA Retail Members.

We also offer shorter term Associate Partnership opportunities in the form of BRA Supporting Event Partnerships specifically related to Regional Retailer Roundtables & Other Epic Events and Industry Trade Shows such as Surf Expo and CARV Expo

In summary, being a Brand Partner, Vendor Partner or Community Partner of any level offers you:

Targeted Outreach

Your brand message will be heard loud and clear by our thousands of existing and future BRA Retail Members through targeted marketing efforts across BRA Marketing Channels.   Since all of our targeted emails are sent directly from George, (BRA Chairman and Owner of Modern Skate & Surf) rather than an info@email, our email open rate typically yields better than 30% plus your message will be viewed as authentic since we fully vet every potential Associate Partner.

Insider Industry Knowledge

Invaluable information to help you break into the board specialty retail market.

Recognition by a Captive Audience

The attention of loyal, core retailers in every region of the country who will notice your genuine support of BRA, which will make the decision to utilize your services or order your products that much easier to justify.

To customize a Vendor Partnership or Brand Partnership (for a full year or for a 3 month period leading up to, during, and after a specific event / trade show) to meet your specific goals and budget contact Doug Works at 760-500-5716 or doug@boardretailers.org

The following list elaborates on examples of benefits that we may be able to incorporate into your customized Partnership Package pending level of contribution:

Advertorials

We will post relevant, easy-to-read articles or advertorials containing images, words, and embedded videos submitted by you in the “News and Resourceful Articles” section (landing page) of the BRA website.

Logo and Web Link

BRA’s website offers thousands of impressions each month. We’ll insert your logo and web link to your site (or link to a recent advertorial in the “News and Resourceful Articles” section of the BRA website) as a banner ad in the “Retail Member Benefits” section of the BRA website.

Service Listing in Summary of Benefits

We’ll promote your products or services in our current Summary of Supporting Vendor Partner Benefits for BRA Retail Partners with your logo, description, and special offering. Have a special deal or exclusive offering that you want to provide to BRA Retail Members? We will highlight it in the outstanding marketing piece which is attached to nearly every outbound email correspondence with existing and potential BRA Retail Members.

Personal Referrals

We’ll also communicate your scope of services, special deals, and exclusive offerings in verbal, text, and email communications between the Executive Director and Retail Members.  The Executive Director typically connects directly with hundreds of existing and future retail members every month.

Newsletter Ad

We’ll include your ad in one or more of the BRA Newsletters which are sent electronically to our robust database of approximately 5,000 unique recipients quarterly.

Targeted Emails

We’ll send out a branded, targeted email to thousands of BRA Retail Members on your behalf.  You provide copy and graphics; we can even provide complete open and click-through statistics reporting.  Open rates typically exceed 30% and our email system automatically resends all emails that have not been open within 24 hours.

Trade Show Marketing

Send us printed marketing materials and branded giveaways that you’d like to have in the hands of specialty retailers who we meet at trade shows such as Surf Expo and CARV Expo. We’ll be happy to distribute your materials and giveaways in our BRA booth space, as well as at BRA breakfasts, BRA gatherings, and BRA-curated Learning Labs at these remarkable shows, which are frequented by retailers from all over the country from show opening to closing each day.

Retailer Roundtable and Special Event Marketing*

Send us printed marketing materials and branded giveaways that you’d like to have available to retailers who attend BRA Regional Retailer Roundtables and other non-trade show-related BRA special events. We’ll be happy to distribute your materials and branded giveaways in conspicuous locations at these types of events.  We will also make you aware of upcoming event sponsorship opportunities including naming rights, speaking opportunities and more that could complement your Partnership significantly.

Social Media Exposure

Your content will be conveyed across BRA Social Media Channels including Facebook, Instagram (Feed & Stories), Linked-In (Company & Group), and YouTube (Videos & Shorts) to thousands of specialty retailers.

Webinars*

We will promote and post co-branded live and on-demand webinars on the BRA website and promote through targeted emails to create additional awareness.

* = available for Major or Principle Supporting Partnership Levels only

Supporting us as a BRA Supporting Vendor Partner will put you in the club with these relevant and resourceful companies:

Please contact Doug Works at 760-500-5716 or doug@boardretailers.com with any questions or to discuss customizing a Vendor Partnership, Brand Partnership, or Community Partnership to meet your specific marketing goals and budget.