Join the Organization Dedicated to Uniting and Protecting Specialty Retailers

Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | SUP | Swim | Outdoor | Wake

Advance Your Company Through Connections and Information Exchange

Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | SUP | Swim | Outdoor | Wake

Lower day to day costs, increase margins, create more remarkable customer experiences

Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | SUP | Swim | Outdoor | Wake

Stay Current on the Latest Industry News and Consumer Trends

Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | SUP | Swim | Outdoor | Wake

Welcome to the Board Retailers Association (BRA) website.  Below you will find helpful and relevant articles that we carefully curate for the benefit of our BRA Retail Members three or four times per week. Be sure to scroll through the most recent articles or use the Search/Lookup feature in the Menu above to find topics and keywords related to recent and not-so-recent articles that may help you lower costs, increase margins, or create more remarkable customer experiences.  We deliberately made this our site landing page to demonstrate our commitment to “Protecting Retailers and a Lifestyle” for over 20 years (since 2003).

Be sure to visit the About Us, Retail Member Benefits and Join pages on this site to learn more about and benefit from our resourceful nonprofit trade association committed to helping board specialty, outdoor specialty, and lifestyle specialty retailers to survive, thrive, and keep “the special in specialty” for free. 

“5 Reasons Your Store Should Shred the Digital Marketing Pipeline plus view on-demand webinar and access special resource guide right here” by Natalie Gowen of Moxie Tonic

“5 Reasons Your Store Should Shred the Digital Marketing Pipeline plus view on-demand webinar and access special resource guide right here” by Natalie Gowen of Moxie Tonic

Let me guess, you’d rather be on your board than thinking up marketing schemes. Want the secret to getting back outside? A solid digital marketing pipeline.  With marketing in place, you can rest easy that customers are going to find your store, find their gear,...

read more
“Summer Action Steps That Prep Retailers for a Holiday Blizzard of Sales” by Bob Phibbs via the Retail Doctor Blog

“Summer Action Steps That Prep Retailers for a Holiday Blizzard of Sales” by Bob Phibbs via the Retail Doctor Blog

Christmas in July. We’ve all heard the phrase as a marketing slogan, but Planning Ahead for Successful Holidays is a better concept. By strategizing early, you can ensure your store is prepared to meet customer demands, optimize inventory, and create memorable...

read more

“Office Depot Exclusive BRA Member Savings Program now available for all BRA Regular (no cost) and all BRA Distinguished Retail Members plus video elaborating on this outstanding Member Benefit” by Doug Works, BRA Executive Director

The Mission of Board Retailers Association is to consolidate the voices, the experiences and the visions of Board Specialty Retailers into a cohesive organization. We do this by identifying ways to lower day to day expenses, to increase profit margins and to create...

read more
“Foot Locker’s new loyalty program lets shoppers redeem points for cash, sneaker access” by Cara Salpini via Retail Dive

“Foot Locker’s new loyalty program lets shoppers redeem points for cash, sneaker access” by Cara Salpini via Retail Dive

The Sneaker Hub in Foot Locker’s new store concept is a space where shoppers can customize the laces of their new shoes, pick up online orders or sign up for the loyalty program. Courtesy of Foot Locker, Inc. A new mobile app will join the refreshed FLX Rewards...

read more
“Integrating Offers: How Omnichannel Coupons Can Transform Your Retail Strategy” by Jimmy Doheny via Total Retail

“Integrating Offers: How Omnichannel Coupons Can Transform Your Retail Strategy” by Jimmy Doheny via Total Retail

Credit: Getty Images by sdominick The fusion of digital and physical shopping experiences is a strategic imperative in today’s retail environment. Omnichannel coupon experiences embody this fusion, allowing retailers to seamlessly connect with customers across...

read more
“SVP Spotlight – How can Earthpack help you to take action to reduce your carbon footprint beyond Earth Day with shop-branded recycled and reusable shopping bags and other sustainable packaging needs?” + request your free sample kit by Doug Works via BRA

“SVP Spotlight – How can Earthpack help you to take action to reduce your carbon footprint beyond Earth Day with shop-branded recycled and reusable shopping bags and other sustainable packaging needs?” + request your free sample kit by Doug Works via BRA

Most of you embrace and celebrate Earth Day, but what do you do to reduce your carbon footprint beyond Earth Day? Who can help you with shop-branded recycled and reusable shopping bags and other sustainable packaging needs? Founded by Dave Bock in 1989 in Irvine,...

read more
“Workers at TJ Maxx and Marshalls are wearing police-like body cameras. Here’s how it’s going” by Nathaniel Meyersohn via Retail Dive

“Workers at TJ Maxx and Marshalls are wearing police-like body cameras. Here’s how it’s going” by Nathaniel Meyersohn via Retail Dive

Retailers like TJ Maxx are turning to body cameras to keep stores safe. Eva Marie Uzcategui/Bloomberg/Getty Images/File New YorkCNN —  Hourly retail security workers are now wearing police-like body cameras at major stores. Retail giant TJX, the parent...

read more
“Outdoor Retailer Launches Expansive Hosted Buyer Program (apply here now)” by Bart Schaneman via The Daily

“Outdoor Retailer Launches Expansive Hosted Buyer Program (apply here now)” by Bart Schaneman via The Daily

At the OR Winter show last November, Sarah Morton (right), OR senior attendee relations manager, gives a group of buyers a tour of the show floor. Photo by Keith Fearnow. Apply for the All-New Hosted Buyer Program Attention: Outdoor Retailer and Outdoor Design +...

read more
“Optimizing Special Events and Seasonality in Retail: Embracing High-Resolution Planning” by Greg Arthur via Total Retail

“Optimizing Special Events and Seasonality in Retail: Embracing High-Resolution Planning” by Greg Arthur via Total Retail

Mastering inventory for special events and seasonality is a key ongoing challenge for retailers of every kind and size. The ebb and flow of sales during festive seasons, promotions, shopping days, and holidays can pose significant hurdles for inventory management....

read more
“Honoring Small Business Triumphs: Inspiring Stories of Retail Owners’ Success” by Bob Phibbs via The Retail Doctor Blog

“Honoring Small Business Triumphs: Inspiring Stories of Retail Owners’ Success” by Bob Phibbs via The Retail Doctor Blog

I have some amazing people I want you to meet and hear their advice for small business owners, but first, while researching this important celebration, I have to take a step back in time to where it all began. When did Small Business Week Start? President John F....

read more
“Bringing Joy to Retail: The Art of Human Connection in Stores” by Bob Phibbs via The Retail Doctor Blog

“Bringing Joy to Retail: The Art of Human Connection in Stores” by Bob Phibbs via The Retail Doctor Blog

The art of selling is deeply intertwined with the art of human connection. As a retail speaker and trainer with over 30 years of experience, I've seen firsthand how the most memorable shopping experiences are those that spark a sense of joy and connection between the...

read more
“Monthly retail sales from the US Commerce Department – Retail sales in March soar more than 5% beating inflation” by Daphne Howland and Caroline Jensen via Retail Dive

“Monthly retail sales from the US Commerce Department – Retail sales in March soar more than 5% beating inflation” by Daphne Howland and Caroline Jensen via Retail Dive

Photo Illustration: Shaun Lucas/Industry Dive; Getty Images The department’s Census Bureau tracks estimates each month. Retail Dive provides the numbers for key segments, and their year-over-year progress, or decline. Editor’s Note: Comparisons for individual segments...

read more
“Unlocking Inbound Shipping Success: 5 Must-Have Resources to Overcome Your Challenges” by Leah Palnick via PartnerShip plus expanded BRA Shipping Program Benefit for DRMs

“Unlocking Inbound Shipping Success: 5 Must-Have Resources to Overcome Your Challenges” by Leah Palnick via PartnerShip plus expanded BRA Shipping Program Benefit for DRMs

When you think about how to optimize your shipping operations, the freight you receive from vendors might not be the first thing that comes to mind. However, you have more control over your inbound shipping than you may realize, and when you have the right resources...

read more
“7 Ways to Upgrade Your Retail Store Without Moving” by Bob Phibbs via The Retail Doctor Blog

“7 Ways to Upgrade Your Retail Store Without Moving” by Bob Phibbs via The Retail Doctor Blog

I've seen a common misconception in my experience with retail transformations, including recent showroom makeovers with an outdoor power equipment store, a window fashions retailer, and a beverage store chain. Retailers often think they need a complete...

read more
“Visa and Mastercard Reach $30B Settlement to Lower Merchant Fees” by Marie Albiges via Total Retail

“Visa and Mastercard Reach $30B Settlement to Lower Merchant Fees” by Marie Albiges via Total Retail

Credit: Getty Images by Westend61 Visa, Mastercard, and the banks that issue cards with them agreed to pay $30 billion in a lawsuit settlement that was first brought to the courts by merchants in 2005 . In reaching a settlement, Visa and Mastercard agree to lower...

read more
“How to Run an Efficient, Impactful and Successful Sales Contest” by staff via Shop Eat Surf (reposted with permission)

“How to Run an Efficient, Impactful and Successful Sales Contest” by staff via Shop Eat Surf (reposted with permission)

Photo Courtesy of ENDVR Sales contests are powerful tools for brands. They incentivize and motivate sales associates to talk about their products and sell them to customers. And this extra push goes a long way for brands.  In this article, we will explain how to...

read more
“Retailing and Partnering With Nonprofits: How to Start a Fundraising Program and Make a Difference” by Jon Biedermann via TR plus a list of BRA Community Partners (we suggest collaborating with at least two annually)

“Retailing and Partnering With Nonprofits: How to Start a Fundraising Program and Make a Difference” by Jon Biedermann via TR plus a list of BRA Community Partners (we suggest collaborating with at least two annually)

How to Start a Fundraising Program and Make a Difference | Credit: Getty Images by Peter Dazeley In today's world, retail companies are faced with intense competition and are constantly seeking ways to differentiate themselves from their competitors. One way to...

read more
“Volunteers Rally To Build a New Skatepark for the Nigeria Skate Community – All thanks to the volunteer-led organization Wonders Around The World” by Haley Mast via Transworld Skateboarding

“Volunteers Rally To Build a New Skatepark for the Nigeria Skate Community – All thanks to the volunteer-led organization Wonders Around The World” by Haley Mast via Transworld Skateboarding

Wonders Around The World (WAW) is a 100% volunteer-run charitable organization whose mission is to make skateboarding accessible worldwide through the value of “Inclusion, expression, and development through empowerment”. WAW has traveled the world with a crew of...

read more
“2024 Retail Trends: How the Latest Technologies Continue to Shape the Industry” by Pierre Kremer

“2024 Retail Trends: How the Latest Technologies Continue to Shape the Industry” by Pierre Kremer

Credit: Getty Images by FangXiaNuo Our rapidly digitalizing and globalizing world hasn't been kind to the retail industry these past few years, especially for brick-and-mortar stores. As a result, many retailers have begun to wrestle with questions concerning the...

read more
“Retail Tech to Make Shoppers Fall in Love with Your Store” by Pankaj Mathur via iVendRetail Blog

“Retail Tech to Make Shoppers Fall in Love with Your Store” by Pankaj Mathur via iVendRetail Blog

It’s the time of year when the world’s thoughts turn to love. For retailers, Valentine’s Day offers a shopping boost in the after-holiday mid-February slump, but it’s more than that – it’s also a reminder that love comes in many forms, including the love that shoppers...

read more
“Relationships vs. Transactions and the Future of Email” by Jon Stamell via Total Retail

“Relationships vs. Transactions and the Future of Email” by Jon Stamell via Total Retail

Credit: Jon Stamell Do you know how many emails are sent every day around the world? I ask people that all the time and I get some surprising answers. I’ve heard 10 million, 100 million and up to a billion. The answer is that in 2024, people around the world will send...

read more