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Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | SUP | Swim | Outdoor | Wake

Lower day to day costs, increase margins, create more remarkable customer experiences

Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | SUP | Swim | Outdoor | Wake

Stay Current on the Latest Industry News and Consumer Trends

Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | SUP | Swim | Outdoor | Wake

Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent articles or use the Search/Lookup feature to find topics and keywords related to recent and not so recent articles that may help you to lower costs, increase margins or create more remarkable customer experiences.  We deliberately made this our site landing page rather than the About Us page to demonstrate our commitment to “Protecting Retailers and a Lifestyle” (since 2003).

“Unlocking Inbound Shipping Success: 5 Must-Have Resources to Overcome Your Challenges” by Leah Palnick via PartnerShip plus expanded BRA Shipping Program Benefit for DRMs

“Unlocking Inbound Shipping Success: 5 Must-Have Resources to Overcome Your Challenges” by Leah Palnick via PartnerShip plus expanded BRA Shipping Program Benefit for DRMs

When you think about how to optimize your shipping operations, the freight you receive from vendors might not be the first thing that comes to mind. However, you have more control over your inbound shipping than you may realize, and when you have the right resources...

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“How retailers plan to promote their stores for last-minute holiday orders” by Gabriel Barkho via Modern Retail

“How retailers plan to promote their stores for last-minute holiday orders” by Gabriel Barkho via Modern Retail

Ivy Liu E-commerce shopping has grown significantly in the last few years — and retail companies naturally invested heavily in digital marketing and online fulfillment. But with shipping costs consistently going up, retailers are nudging more people to do their...

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“Retailing and Partnering With Nonprofits: How to Start a Fundraising Program and Make a Difference” by  Jon Biedermann via Total Retail plus a list of BRA Community Partners (we suggest collaborating with at least two annually)

“Retailing and Partnering With Nonprofits: How to Start a Fundraising Program and Make a Difference” by  Jon Biedermann via Total Retail plus a list of BRA Community Partners (we suggest collaborating with at least two annually)

How to Start a Fundraising Program and Make a Difference | Credit: Getty Images by Peter Dazeley In today's world, retail companies are faced with intense competition and are constantly seeking ways to differentiate themselves from their competitors. One way to...

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“Optimize Your Retail Store Location To Boost Foot Traffic And Conversions” by Bob Phibbs via The Retail Doctor Blog

“Optimize Your Retail Store Location To Boost Foot Traffic And Conversions” by Bob Phibbs via The Retail Doctor Blog

Choosing the right location for your retail store is complex but crucial. It requires a deep understanding of your target market, brand, and business model. Whether you're struggling with foot traffic and conversions, looking to add a location, relocate an existing...

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“Tech Tools That Can Create More Interactive and Informative In-Store Navigation” by Sajid Mohamedy via Total Retail

“Tech Tools That Can Create More Interactive and Informative In-Store Navigation” by Sajid Mohamedy via Total Retail

Credit: Getty Images by Busakorn Pongparnit If you were to sit and watch a video of your customers browsing your store, you would undoubtedly see a mix of those who know exactly what they want and can intuitively find it, combined with a sea of shoppers baffled by the...

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“How can Earthpack help you to take action to reduce your carbon footprint beyond Earth Day with shop-branded recycled and reusable shopping bags and other sustainable packaging needs?” + request your free sample kit by Doug Works via BRA

“How can Earthpack help you to take action to reduce your carbon footprint beyond Earth Day with shop-branded recycled and reusable shopping bags and other sustainable packaging needs?” + request your free sample kit by Doug Works via BRA

Happy Earth Day, everyone!!! Most of you embrace and celebrate Earth Day, but what do you do to reduce your carbon footprint beyond Earth Day? Who can help you with shop-branded recycled and reusable shopping bags and other sustainable packaging needs? Founded by Dave...

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“How Livestreaming Can Help Brands and Retailers Optimize Digital Shelf Space” by Zarnaz Arlia via Total Retail

“How Livestreaming Can Help Brands and Retailers Optimize Digital Shelf Space” by Zarnaz Arlia via Total Retail

After first gaining popularity in the mid-1980s when CPG markets saw an explosion of products, slotting fees continue to be a routine cost retailers charge brands. Essentially, a slotting fee is what brands and manufacturers pay to have their products placed in prime...

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“Surf Expo Summer Edition Heats Up with New Brands, Floor Category” by Kari Hamanaka via Shop eat Surf

“Surf Expo Summer Edition Heats Up with New Brands, Floor Category” by Kari Hamanaka via Shop eat Surf

SES file photo Expect plenty of newness come September for the Surf Expo Summer show. That includes roughly 30% of the exhibitor makeup being new, a continued uptick of buyers and brands from specialty outdoor outfitters, and the growing presence of emerging...

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“Top Questions We Get Asked As A Social Media Marketing Agency” by Steph Bechard of Crystal Media plus enter now to win a Social Media Content Strategy Power Hour Coaching Session (valued at $300)

“Top Questions We Get Asked As A Social Media Marketing Agency” by Steph Bechard of Crystal Media plus enter now to win a Social Media Content Strategy Power Hour Coaching Session (valued at $300)

The Crystal Media team is frequently on the road at business conferences, meets retailers at various events, and interacts with business owners on social media. As a result, we often come across a set of common questions from retailers. Today, we'd like to address...

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“Defensive Selling Isn’t Customer Service: Insights for Retail Managers” by Bob Phibbs via The Retail Doctor Blog

“Defensive Selling Isn’t Customer Service: Insights for Retail Managers” by Bob Phibbs via The Retail Doctor Blog

Defensive selling is a sales approach typically driven by a sales associate's anxiety and the assumption that a customer will only make a purchase if the salesperson is proactive to perceived customer objections. Salespeople feel it is customer service, but often, it...

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“Uncertainty around UPS is ‘kryptonite’ to supply chains, RILA warns” by Daphne Howland via Retail Dive plus link to enroll in BRA FedEx PartnerShip Discount Shipping Program

“Uncertainty around UPS is ‘kryptonite’ to supply chains, RILA warns” by Daphne Howland via Retail Dive plus link to enroll in BRA FedEx PartnerShip Discount Shipping Program

Teamsters General President Sean O’Brien speaks during national contract negotiations with UPS. The Retail Industry Leaders Association urged the two sides to strike a deal in order to avoid risk to supply chains and the economy. Permission granted by...

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“Professor Schmitt has released a nice variety of switch plates, frames, coasters and other remarkable PS Stix ‘UpCycle’ skateboard products, which are now available at wholesale pricing to BRA Retail Members” by Doug Works, BRA Executive Director

“Professor Schmitt has released a nice variety of switch plates, frames, coasters and other remarkable PS Stix ‘UpCycle’ skateboard products, which are now available at wholesale pricing to BRA Retail Members” by Doug Works, BRA Executive Director

Paul Schmitt aka Professor Schmitt has been designing and producing skateboards for nearly four decades. A skateboarder himself since he was a young boy, today his products are known world wide for their quality, performance and durability. Paul is the founder of one...

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“As Retailers Use New Tactics to Drive Loyalty, Here’s How to Tell What’s Working (and What’s Not)” by Mike Debnar via Total Retail

“As Retailers Use New Tactics to Drive Loyalty, Here’s How to Tell What’s Working (and What’s Not)” by Mike Debnar via Total Retail

Several companies are experimenting with new initiatives to improve customer loyalty, including Amazon.com paying customers to pick up purchases and retailers like Abercrombie & Fitch, Anthropologie, and Gap ramping up discounts. Others, like Jenni Kayne and...

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“Outdoor Retailer Expands The Daily with B2B Business News Site” by Press Release via Outdoor Retailer plus link to last minute registration for next week’s OR Summer Show

“Outdoor Retailer Expands The Daily with B2B Business News Site” by Press Release via Outdoor Retailer plus link to last minute registration for next week’s OR Summer Show

SAN JUAN CAPISTRANO, California – (June 13, 2023) Outdoor Retailer is expanding its investment in the outdoor industry by adding a dedicated website and in-house staff for The Daily, the print magazine distributed at the trade show. The goal of the new...

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