Welcome to the Board Retailers Association (BRA) website. Below you will find helpful and relevant articles that we carefully curate for the benefit of our BRA Retail Members several times per week. Be sure to scroll through the most recent articles or use the Search/Lookup feature in the Menu above to find topics and keywords related to recent and not-so-recent articles that may help you lower costs, increase margins, or create more remarkable customer experiences. We deliberately made this our site landing page to demonstrate our commitment to “Protecting Retailers and a Lifestyle” for over 20 years (since 2003).
Be sure to visit the About Us, Retail Member Benefits and Join pages on this site to learn more about and benefit from our resourceful nonprofit trade association committed to helping board specialty, outdoor specialty, and lifestyle specialty retailers to survive, thrive, and keep “the special in specialty” for free.
“Board Retailers Association Votes In New Chairman and Hires Executive Director” via Shop Eat Surf Press Release
PRESS RELEASES | Published Aug 7, 2019 BRA Names New Chairman, Executive Director The Board Retailers Association (BRA), a non-profit organization representing thousands of independently owned surf, skate, snow and wake retailers, is pleased to announce that it...
“Cutting Through the Noise Around Skateboarding’s 2020 Olympic Debut: Qualifying? Judging criteria? Uniforms? Drug tests? What exactly is going on?” by Mackenzie Eisenhour via Transworld Skateboarding
The spectrum of responses to skateboarding’s debut at the 2020 Olympics in Tokyo range from “I can’t wait to see Nyjah on a Wheaties box!” to “Focus my board, all hope is lost.” Regardless of where you fall on that spectrum, it’s likely you’re still plenty confused...
“HOW CAN WE HELP KEEP SKATE SHOPS ALIVE?” by Larry Lanza via JENKEM MAG
HOW CAN WE KEEP SKATE SHOPS ALIVE? As other retail industries have struggled in recent years, skate shops seem more uncertain than ever, and this past weekend we lost a longstanding one:Sunday Skate Shop in Buffalo, NY. This got us thinking about what...
“New Wave Pool Set to Open in Palm Desert, CA in 2021” according to Surfer Magazine via ASN
New Wave Pool Set to Open in Palm Desert, CA in 2021 Catching up with CJ Hobgood about his new wave pool project, DSRT Surf. July 9, 2019 By SURFER This story. originally appeared on SURFER and has been republished in ASN with permission. Words by Zander Morton. For...
5 SEO Tips You Can Do Right Now
SEO, or Search Engine Optimization, might seem like an impossible-to-crack code. Yet SEO is incredibly important if you want your business to be found online. If your website is optimized for search engines, Google, Yahoo, and Bing will view it as a good source and...