Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Monster Energy Becomes Founding Partner of X Games League” via Monster Energy PR

by admin | Nov 15, 2025 | Competitions, Industry, News, Skateboard

Courtesy of Monster Energy. It is the most significant deal to date between Monster Energy and X Games. X Games has announced a landmark three-year partnership with Monster Energy, establishing Monster Energy as the Official Energy Drink of the X...

“Toxic SPF Is Costing You More Than You Think—Here’s What Smart Retailers Are Doing About It” by Maggie Raymond via BRA Blog

by admin | Oct 17, 2025 | Opinion, Outdoor, Product Reviews, Skateboard, Snowboard, SUP, Surf

Sunscreen is a staple in any outdoor, resort, or beachside retail environment—but many retailers are just now waking up to a growing problem: the harmful ingredients hiding inside conventional SPF. For shop owners and buyers trying to align their inventory with...

“NBA Star Gary Payton II Launches The Skate Board Association to Professionalize Skateboarding” via Shredder News

by admin | Sep 15, 2025 | Competitions, News, Skateboard

NBA free agent Gary Payton II is flipping the game and this time it is on a  skateboard He just launched The  Skate Board Association, a professional league that is all about giving skateboarders the recognition and cash they deserve. Skateboarding magazine According...

“Five Reasons Every Specialty Board Retailer Needs to Experience Surf Expo” by Angie Marks

by admin | Jul 21, 2025 | News, Skateboard, SUP, Surf, Surf Expo, Trade Shows, Women's Market

Imagine a place where the boardsports and coastal lifestyle meets cutting-edge business, where passionate retailers like you connect with the industry’s top brands, up-and-comers, and a community that thrives on stoke. That’s Surf Expo. Since 1976, Surf Expo has been...

“A FAREWELL TO BLACK SABBATH THROUGH THE LENS OF SKATEBOARDING” by Christian Senrud via Jenkem Mag

by admin | Jul 10, 2025 | Legends, News, Skateboard, Skateboard Film Review

It’s hard to imagine skateboarding without Black Sabbath. Without them, whose name would AVE spray paint on some forgotten concrete in Mindfield? Whose music would lay the soundtrack for every weekender’s personal Zero Sunday mission? Nobody. That’s...

“HOW WILL TARIFFS AFFECT THE SKATE INDUSTRY?” by Ian Michna via Jenkem Mag

by admin | May 6, 2025 | Brick & Mortar, Industry, News, Retail Economy, Skateboard, Tariffs

There’s been a lot of speculation about the exact effects of the latest tariff (145%) on Chinese goods. And while we’re sure every at-home economist likely has a few valid points, we wanted to hear directly from the people actually making and selling skateboards about...