Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“How to Run an Efficient, Impactful and Successful Sales Contest” by staff via Shop Eat Surf (reposted with permission)

“How to Run an Efficient, Impactful and Successful Sales Contest” by staff via Shop Eat Surf (reposted with permission)

Photo Courtesy of ENDVR Sales contests are powerful tools for brands. They incentivize and motivate sales associates to talk about their products and sell them to customers. And this extra push goes a long way for brands.  In this article, we will explain how to...
“Unlocking Inbound Shipping Success: 5 Must-Have Resources to Overcome Your Challenges” by Leah Palnick via PartnerShip plus expanded BRA Shipping Program Benefit for DRMs

“Unlocking Inbound Shipping Success: 5 Must-Have Resources to Overcome Your Challenges” by Leah Palnick via PartnerShip plus expanded BRA Shipping Program Benefit for DRMs

When you think about how to optimize your shipping operations, the freight you receive from vendors might not be the first thing that comes to mind. However, you have more control over your inbound shipping than you may realize, and when you have the right resources...
If you missed last week’s relevant and helpful webinar from BRA SVP CohnReznick, not to worry.  We got you with the registration link to view it on-demand” by Doug Works, BRA Executive Director

If you missed last week’s relevant and helpful webinar from BRA SVP CohnReznick, not to worry. We got you with the registration link to view it on-demand” by Doug Works, BRA Executive Director

In this outstanding webinar, the people behind BRA Supporting Vendor Partner Cohn Reznick and a couple of their special guests focused on data and lessons learned from the holiday season, margin enhancement opportunities from the investor perspective, and proactive...
“2024 Predictions: 5 Trends That Will Shape the In-Store Shopping Experience” by David Barker via Total Retail

“2024 Predictions: 5 Trends That Will Shape the In-Store Shopping Experience” by David Barker via Total Retail

Credit: Getty Images by Busakorn Pongparnit From emerging technologies to AI-enabled retail associates, Honeywell shares thoughts on evolving retail experiences in the year ahead Retail is changing significantly as new technologies pave the way for future shopping...