Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“5 Reasons Your Store Should Shred the Digital Marketing Pipeline” by Natalie Gowen of Moxie Tonic

by admin | Apr 22, 2024 | Digital Advertising, E-Commerce, Email Marketing, m-commerce, Resources, Retail Strategy, SEO, Social Commerce, Social Media, Story Telling, Website

Let me guess, you’d rather be on your board than thinking up marketing schemes. Want the secret to getting back outside? A solid digital marketing pipeline.  With marketing in place, you can rest easy that customers are going to find your store, find their gear,...

“Bringing Joy to Retail: The Art of Human Connection in Stores” by Bob Phibbs via The Retail Doctor Blog

by admin | Apr 20, 2024 | Brick & Mortar, Customer Experience, Customer Service, HR, News, Resources, Retail Strategy, Staffing

The art of selling is deeply intertwined with the art of human connection. As a retail speaker and trainer with over 30 years of experience, I’ve seen firsthand how the most memorable shopping experiences are those that spark a sense of joy and connection...

“SVP Spotlight – 4 Strategies to Find the Right Hire plus 40% off job postings for BRA Retail Members” by Doug Works (BRA Executive Director)

by admin | Apr 16, 2024 | Brick & Mortar, HR, Resources, Retail Strategy

Hiring in retail is tricky. As a result, the good people behind Outdoor Industry Jobs are often asked about best practices for getting good candidates, and they wanted me to share the following 4 possible strategies to help find and hire top talent: Brag.  A...

“Outdoor Retailer Launches Expansive Hosted Buyer Program” by Bart Schaneman via The Daily

by admin | Apr 14, 2024 | Educational Opportunity, Industry, News, Outdoor, Private Label, Resources, Retail Strategy, SUP, Trade Shows, Women's Market

At the OR Winter show last November, Sarah Morton (right), OR senior attendee relations manager, gives a group of buyers a tour of the show floor. Photo by Keith Fearnow. OR has listened to its exhibitors and is making a substantial investment to bring more buyers to...

“Unlocking Inbound Shipping Success: 5 Must-Have Resources to Overcome Your Challenges” by Leah Palnick via PartnerShip plus expanded BRA Shipping Program Benefit for DRMs

by admin | Apr 10, 2024 | Resources, Retail Strategy, Shipping

When you think about how to optimize your shipping operations, the freight you receive from vendors might not be the first thing that comes to mind. However, you have more control over your inbound shipping than you may realize, and when you have the right resources...

“7 Ways to Upgrade Your Retail Store Without Moving” by Bob Phibbs via The Retail Doctor Blog

by admin | Apr 8, 2024 | Brick & Mortar, Commercial Real Estate, Merchandising, News, Point of Sale, Resources, Retail Strategy, Retail Technologies

I’ve seen a common misconception in my experience with retail transformations, including recent showroom makeovers with an outdoor power equipment store, a window fashions retailer, and a beverage store chain. Retailers often think they need a complete...