Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“The ISA Is Playing With Fire, But Pro Surfers Will Learn to Live With New Olympic Qualification” by via The Inertia

by admin | Feb 25, 2026 | Competitions, News, Olympics, Surf

Many CT surfers have criticized the new Olympic qualification system, but they could discover it works to their advantage. Photo: Beatriz Ryder//ISA For some of the world’s best surfers, qualifying for the Olympics just got harder – at least on paper. The new Olympic...

“Surfer ‘Shot Out of the Water’ by Shark in California” by Cooper Gegan via The Inertia

by admin | Jan 12, 2026 | News, Olympics, Surf

“Jaws” helped shape the global perception of great white sharks, but it shaped it all wrong. Photo: Unsplash California just had its first shark attack of 2026. As USA Today reports, a Northern California surfer experienced a traumatic shark encounter...

“USA Surfing Should Remain Surfing’s Olympic Representative” by Vipe Desai via The Inertia

by admin | Apr 22, 2025 | Competitions, Debate, Industry, News, Olympics, Opinion, Snowboard, Surf

Caroline Marks certainly made USA Surfing proud. The entity wants to continue to help develop athletes like her. Photo: ISA Editor’s Note: The following opinion was penned by Vipe Desai, SIMA’s executive director, world champion Shaun Tomson, Peter “PT” Townend, USA...

“A Snow Sports Federation Is Trying to Seize Control of the U.S. Olympic Surf Team” by Evan Quarnstrom via The Inertia

by admin | Mar 22, 2025 | Community, Competitions, Industry, News, Olympics, Surf

Caroline Marks thinks USA Surfing should still guide surfing’s Olympic future. Photo: ISA A power struggle is brewing behind the scenes of Olympic surfing in the United States. As the United States Olympic and Paralympic Committee (USOPC) opens an application process...

“Caity Simmers Releases Behind-the-Scenes Look at Her Maiden World Title” by Evan Quarnstrom via The Inertia

by admin | Sep 14, 2024 | Community, Competitions, News, Olympics, Surf

Ever since Caity Simmers burst on to the scene with an ISA Junior gold medal in 2018, it was clear that she was destined for greatness. Her flow, commitment, style, and demeanor (reminiscent of John John and Dane, many pundits said) were lightyears beyond...

“Surf Participation Could Get a Boost from Gabriel Medina’s Viral Olympic Moment” by Kate Robertson via Shop Eat Surf

by admin | Aug 4, 2024 | Brick & Mortar, Competitions, News, Olympics

The surf competition at the 2024 Olympics takes place at Teahupo’o, Tahiti, French Polynesia. Photo by Azathoth Pics / Stock.adobe.com. Gabriel Medina’s name hit the mainstream this week, reaching far beyond the surf community during the surf competition at the...