Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Five Things to Know About Surf Expo September 2026” by Tiffany Montgomery via Shop Eat Surf X Outdoor

by admin | Sep 2, 2026 | Industry, News, Opinion, Resources, SUP, Surf, Surf Expo, Trade Shows

Katin is one of the many brands returning to Surf Expo this month. File photo courtesy of Surf Expo. From a new creator program built with Popfly to Lightspeed’s title sponsorship of the Industry Party and fashion shows, plus new education programming from...

“CARV Expo Returns Bigger in Year Two” by Evan Shoda via CE Blog

by admin | Jul 2, 2026 | Brick & Mortar, Industry, News, Resources, Skateboard, Surf, Trade Shows

More brands on the floor and more buyers in the room as the West Coast’s only surf, action sports, outdoor adventure, and coastal lifestyle trade show builds on its San Diego debut. ALPHARETTA, GA — June 4, 2026 — CARV Expo wrapped its second edition at the San Diego...

“A SIT DOWN WITH DOUG WORKS (BRA Executive Director) at CARV EXPO” by Berto via Frank 151

by admin | Jun 13, 2026 | Brick & Mortar, Industry, News, Opinion, Resources, Retail Strategy, Trade Shows

Trade shows are an integral part of the industry. Any industry. At their core, they are about brands meeting and greeting retailers in a structured environment. That’s what it’s all about, isn’t it? The problem, especially in this decade, has been the disconnect...

“Surf Expo Show Director on the Rising Active Lifestyle and What it Means for September 2026 Show” by Tiffany Montgomery via SurfExpo.com

by admin | Apr 21, 2026 | News, Surf Expo, Trade Shows

Surf Expo Show Director Roy Turner, second from left, with the Coastal Edge crew from Virginia Beach, Virginia. Photo by Surf Expo. As Surf Expo celebrates its 50th anniversary, the show continues to serve as a vital hub for the surf, resort, swim, and coastal outdoor...

“How One Surf Shop 2X Their Sales, Proving that “Core Culture” is the Ultimate Growth Strategy” by Mark Fletcher via the Trackfly Blog

by admin | Feb 14, 2026 | Brick & Mortar, Data Driven Performance, Retail Strategy, Retail Technologies, Skateboard, Surf, Surf Expo, Trade Shows

The story of Ocean Magic’s recent resurgence doesn’t begin in a corporate boardroom; it begins with a sponsored skateboarder being moved out of a pickleball store. A little over a year ago, Christian—now the shop’s manager—was running a completely different business...

“SURF EXPO’S 50TH ANNIVERSARY: WHAT BRAND MARKETERS AND SPONSORS SHOULD PAY ATTENTION TO” by Roy Turner via the SightlineLive.com blog

by admin | Jan 31, 2026 | Community, News, Outdoor, Resources, Skateboard, Story Telling, Surf, Surf Expo, Trade Shows

Surf Expo kicked off its 50th anniversary with a high-energy January edition that reinforced its role as the leading global marketplace for watersports and coastal lifestyle brands. A 15% increase in retail company attendance translated into...