Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Retailers carefully balance human intelligence with AI adoption” by Dani James via Retail Dive

by Doug Works | Jan 14, 2026 | Artificial Intelligence / CHAT GPT, Brick & Mortar, News, Outdoor, Predictions, Retail Technologies, Staffing, Trade Shows

Sundar Pichai, CEO, Google and Alphabet, and John Furner, incoming Walmart CEO, speak at NRF 2026: Retail’s Big Show in New York City on Sunday. Courtesy of NRF Big Show 2026 – Jason Dixson Photography Executives at NRF’s Big Show were quick to say AI can...

“Outdoor Retailer Has a Fresh Mindset — and New Location in Minneapolis” by Vicki M. Young via Footwear News

by admin | Oct 8, 2025 | Apparel /Fashion, Community, Industry, News, Outdoor, Trade Shows

Outdoor Retailer has a new agenda for its reimagined trade show, which now sees it setting up shop in Minneapolis. Outdoor Retailer is moving again, this time to Minneapolis as it looks to rebuild its presence in the trade show circuit. The Colorado Convention Center...

“TrackFly and ActionWatch Announce New Partnership” by Tiffany Montgomery via Shop Eat Surf X Outdoor

by admin | Sep 16, 2025 | Brick & Mortar, Community, Data Driven Performance, Industry, News, Resources, Retail Partners, Retail Strategy, Retail Technologies, Surf Expo, Trade Shows

The surf and skate industry’s main data firm is joining forces with a data company that provides a unified platform that is compatible with all retailer and POS systems, which will reduce data turnaround from days to hours. TrackFly, a company specializing in...

“Five Reasons Every Specialty Board Retailer Needs to Experience Surf Expo” by Angie Marks

by admin | Jul 25, 2025 | News, Skateboard, SUP, Surf, Surf Expo, Trade Shows, Women's Market

Imagine a place where the boardsports and coastal lifestyle meets cutting-edge business, where passionate retailers like you connect with the industry’s top brands, up-and-comers, and a community that thrives on stoke. That’s Surf Expo. Since 1976, Surf Expo has been...

“CARV takes center stage” by Chris Ahrens via The Coast News

by admin | Jun 11, 2025 | News, Trade Shows

The last elaborate booth for the ASR (Action Sports Retailer) show in San Diego was packed up in August 2010. Those 15 years of slapping hands, bumping shoulders and surfing my way through crowds of longtime friends, bitter business competitors, beautiful young...

“CARV Expo Shakes Up the Board Sports Industry With a New West Coast Trade Show That Promises to Be More Than a Brand Showcase” PR via Surfer Mag

by Doug Works | Apr 18, 2025 | Community, Industry, News, Resources, Retail Strategy, Skateboard, Snowboard, SUP, Surf, Trade Shows

Image of a vintage copy of The Surfer Quarterly over from when an issue only cost $.75 courtesy of Surfer Mag SAN DIEGO — CARV Expo, taking place June 20–22 at the San Diego Convention Center, will bring together board sports brands, retailers, athletes, media, and...