by admin | Apr 14, 2024 | Educational Opportunity, Industry, News, Outdoor, Private Label, Resources, Retail Strategy, SUP, Trade Shows, Women's Market
At the OR Winter show last November, Sarah Morton (right), OR senior attendee relations manager, gives a group of buyers a tour of the show floor. Photo by Keith Fearnow. OR has listened to its exhibitors and is making a substantial investment to bring more buyers to...
by admin | Dec 28, 2023 | Apparel /Fashion, Awards, BRA Community Partners, Community, Educational Opportunity, Industry, News, Private Label, Resources, Retail Strategy, Retail Technologies, Skateboard, SUP, Surf, Trade Shows, Wakeboard, Women's Market
Highlights include the 2024 Florida Shape Off, East Coast Surfing Hall of Fame Induction Ceremony, Learning Labs on important business topics, and an Industry Party. Surf Expo, the premier watersports and coastal lifestyle trade show, is offering a full roster of...
by admin | Apr 26, 2023 | Brick & Mortar, Customer Experience, Customer Loyalty, Customer Service, HR, Private Label, Retail Strategy
When retail employees go “above and beyond,” which often involves deviating from organizational rules, it has been shown to enhance customer loyalty for the store. New university research shows it can also lift engagement for the infracting employee....
by admin | Apr 22, 2023 | Associate Members, Brick & Mortar, Private Label, Resources, Retail Strategy, Sustainability
Happy Earth Day, everyone!!! Most of you embrace and celebrate Earth Day, but what do you do to reduce your carbon footprint beyond Earth Day? Who can help you with shop-branded recycled and reusable shopping bags and other sustainable packaging needs? Founded by Dave...
by admin | Feb 25, 2022 | Private Label, Resources, Retail Strategy
On a recent sales trip, I was reminded how powerful a logoed sticker can be. At the end of the meal, the server brought the check along with two of the restaurant’s stickers, a survey card and an invitation to join their mailing list. For the rest of the...
by admin | Apr 19, 2021 | Associate Members, Industry, Private Label, Resources, Retail Strategy
While 2020 started out with closures, quarantines and ever-changing regulations, many retailers were disclosing record sales by the end of the year, “best year ever” claims and similar results. ...