Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“B.R.A. MEMBER FLEECE SPECIAL from GLOBAL WAVE VENTURES” by Dave Seehafer via GWV Blog

by admin | Sep 18, 2024 | Apparel /Fashion, News, Private Label, Resources, Shipping, SUP, Surf

FLEECE SPECIAL  FOR B.R.A. MEMBERS now thru end of September 2024 50% FREIGHT DISCOUNT ON ALL FLEECE ORDERS FLEECE PRODUCT INFO IS ATTACHED!   FLEECE SPECIAL  FOR B.R.A. MEMBERS now thru end of September 2024 CALL DAVE SEEHAFER, 949-466-4110 for more...

“Caity Simmers Releases Behind-the-Scenes Look at Her Maiden World Title” by Evan Quarnstrom via The Inertia

by admin | Sep 14, 2024 | Community, Competitions, News, Olympics, Surf

Ever since Caity Simmers burst on to the scene with an ISA Junior gold medal in 2018, it was clear that she was destined for greatness. Her flow, commitment, style, and demeanor (reminiscent of John John and Dane, many pundits said) were lightyears beyond...

“Kelly Slater Gets Heartfelt Homage in ‘GROM to GOAT’” by Cooper Gogan via The Inertia

by admin | Aug 26, 2024 | Awards, Competitions, Legends, News, Surf

The WSL paid tribute to the GOAT with a heartfelt Kelly Slater career retrospective. Photo: WSL // YouTube It’s hard to overstate Kelly Slater’s dominance in the sport of surfing. He’s won the championship 11 times and holds the distinction of being both the...

“Here’s What Lahaina Looks Like One Year After the Devastating Wildfires” by Alexander Haro via The Inertia

by admin | Aug 10, 2024 | Community, News, Surf

The town of Lahaina, one year after a wildfire tore through it. Photo: YouTube//Screenshot In the first weeks of August, 2023, fires broke out on the island of Maui. It was clear very quickly that they would be bad, and bad they were. By August 8, officials...

“Hubi’s Surf Atlas and Wiilder Adventures & Animals A-Z Book Review” plus OR Summer giveaway by Doug Works (BRA Executive Director)

by Doug Works | Jun 17, 2024 | Book Review, News, Opinion, Product Reviews, Surf, Trade Shows

Last Summer, I started noticing a few Instagram posts from a number of our Retail Members including BRA Distinguished Retail Member Hansen Surf Shop in Encinitas and a number of outdoor adventure shop members about this interesting surf adventure book for kids called...

“The Olympics Will Show the World How Important Home Field Advantage Is in Surfing” by Evan Quanstrom via The Inertia

by admin | Jun 13, 2024 | Competitions, News, Olympics, Opinion, Surf

Vahine Feirro on her way to victory at Teahupo’o. Photo: Ed Sloane//WSL No surf fan was surprised when Vahine Fierro won last month’s historic Tahiti Pro. Fierro was raised on the detonating Teahupo’o barrels that can send chills through the spines of many...