Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“The ISA Is Playing With Fire, But Pro Surfers Will Learn to Live With New Olympic Qualification” by via The Inertia

by admin | Feb 25, 2026 | Competitions, News, Olympics, Surf

Many CT surfers have criticized the new Olympic qualification system, but they could discover it works to their advantage. Photo: Beatriz Ryder//ISA For some of the world’s best surfers, qualifying for the Olympics just got harder – at least on paper. The new Olympic...

“How One Surf Shop 2X Their Sales, Proving that “Core Culture” is the Ultimate Growth Strategy” by Mark Fletcher via the Trackfly Blog

by admin | Feb 14, 2026 | Brick & Mortar, Data Driven Performance, Retail Strategy, Retail Technologies, Skateboard, Surf, Surf Expo, Trade Shows

The story of Ocean Magic’s recent resurgence doesn’t begin in a corporate boardroom; it begins with a sponsored skateboarder being moved out of a pickleball store. A little over a year ago, Christian—now the shop’s manager—was running a completely different business...

“SURF EXPO’S 50TH ANNIVERSARY: WHAT BRAND MARKETERS AND SPONSORS SHOULD PAY ATTENTION TO” by Roy Turner via the SightlineLive.com blog

by admin | Jan 31, 2026 | Community, News, Outdoor, Resources, Skateboard, Story Telling, Surf, Surf Expo, Trade Shows

Surf Expo kicked off its 50th anniversary with a high-energy January edition that reinforced its role as the leading global marketplace for watersports and coastal lifestyle brands. A 15% increase in retail company attendance translated into...

“Surfer ‘Shot Out of the Water’ by Shark in California” by Cooper Gegan via The Inertia

by admin | Jan 12, 2026 | News, Olympics, Surf

“Jaws” helped shape the global perception of great white sharks, but it shaped it all wrong. Photo: Unsplash California just had its first shark attack of 2026. As USA Today reports, a Northern California surfer experienced a traumatic shark encounter...

“Solving the Supply Chain Puzzle: How Inicio Apparel Delivers High-Quality Blanks Without the Hassle” by Alyzah Mohammed

by admin | Nov 15, 2025 | Apparel /Fashion, Brick & Mortar, News, Opinion, Outdoor, Private Label, Resources, Surf

Why retailers are turning to this solution as a smarter, more sustainable alternative to traditional sourcing models. In today’s retail climate, finding high-quality blank apparel that’s both reliable and affordable shouldn’t feel like a gamble. But for many...

“Toxic SPF Is Costing You More Than You Think—Here’s What Smart Retailers Are Doing About It” by Maggie Raymond via BRA Blog

by admin | Oct 20, 2025 | Opinion, Outdoor, Product Reviews, Skateboard, Snowboard, SUP, Surf

Sunscreen is a staple in any outdoor, resort, or beachside retail environment—but many retailers are just now waking up to a growing problem: the harmful ingredients hiding inside conventional SPF. For shop owners and buyers trying to align their inventory with...