Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Hollywood Sucks at Surfing: Five Times They Got It Right” by Nathan Myers via Surfer Magazine

by admin | Apr 6, 2024 | Film Review, Opinion, Surf

The definitive list of Hollywood’s only successful drops from the only man qualified to make it. From Beach Blanket Bingo to Blue Juice, they just don’t seem to get it. The list of laughable missteps has come to occupy our daily...

“The 12 Best Surf Books for Kids” by Rebecca Parsons via The Inertia

by admin | Mar 17, 2024 | Book Review, Community, Outdoor, Product Reviews, Reviews, Surf

Stoke your child’s curiosity of the ocean with these twelve awesome surf books for kids. Photo: Torsten Dederichs//Unsplash. Reading is beneficial for everyone, but especially children. It helps to strengthen the brain, build vocabulary, stimulate the imagination, and...

“‘Pipeline’s for the F**king Girls’ – Caity Simmers and the Best Surf Quote Ever” by Joe Carberry via The Inertia

by admin | Feb 15, 2024 | Competitions, News, Surf

All that’s left is a world title. Photo: Bielmann//World Surf League Something crazy happened Saturday afternoon in Hawaii, on that little stretch of sand at Ehukai Beach Park. Out in the water, a new generation was blowing minds. A new generation of women, that...

“Hubi’s Surf Atlas and Wiilder Adventures & Animals A-Z Book Review” plus Surf Expo giveaway by Doug Works (BRA Executive Director)

by Doug Works | Feb 9, 2024 | Book Review, News, Opinion, Product Reviews, Surf, Trade Shows

Over the Summer, I started noticing a few Instagram posts from a number of our Retail Members including Hansen Surf Shop in Encinitas about this interesting surf adventure book for kids called “Hubi’s Surf Atlas” as well as a few posts from Wiilder...

“Last Year Saw an Uptick In Shark Attacks, Per ISAF Report” by Cooper Gegan via The Inertia

by admin | Feb 7, 2024 | News, Outdoor, SUP, Surf, Tourism

Photo: Jeremy Lanfranchi//Unsplash The International Shark Attack File (ISAF) has released a report detailing 2023 shark attack numbers. The report shows a notable uptick in the number of unprovoked shark attacks, as well as the number of those...

“Carissa Moore Announces She’s Stepping Away From the Championship Tour” by Joe Carberry via The Inertia

by admin | Jan 21, 2024 | Community, Competitions, News, Olympics, Surf

In news that we’ve heard rumblings about for weeks, Carissa Moore, a five-time world champion and defending Olympic gold medalist is officially stepping away from the World Surf League’s Championship Tour (she doesn’t want to use the word “retire”). She will surf...