Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In.” by Tiffany Montgomery via SES Outdoor

by admin | Jun 26, 2026 | Apparel /Fashion, News, Opinion, Story Telling, Surf

Photos courtesy of Louis Vuitton. Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In. SESO asked Pat Tenore of Tenore, Ryan Hitzel of Roark, Evan Slater of Sun Bum, Candy Harris of Unlisted Brand Lab, Ryan Mangan of Quiksilver and...

“CARV Expo Returns Bigger in Year Two” by Evan Shoda via CE Blog

by admin | Jun 8, 2026 | Brick & Mortar, Industry, News, Resources, Skateboard, Surf, Trade Shows

More brands on the floor and more buyers in the room as the West Coast’s only surf, action sports, outdoor adventure, and coastal lifestyle trade show builds on its San Diego debut. ALPHARETTA, GA — June 4, 2026 — CARV Expo wrapped its second edition at the San Diego...

“Do Wave Pools Actually Make Money? We Asked an Industry” by Evan Quarnstrom via The Inertia

by admin | May 18, 2026 | Customer Experience, Debate, Insurance, News, Opinion, Outdoor, Surf, Tourism

The Wavegarden pool under construction at DSRT SURF in Palm Springs, California. Photo: Wavegarden It feels like a lifetime ago that Kelly Slater unveiled his clandestine wave pool project in the Central California farmland. It’s been a little over a decade since...

“The ISA Is Playing With Fire, But Pro Surfers Will Learn to Live With New Olympic Qualification” by via The Inertia

by admin | Feb 27, 2026 | Competitions, News, Olympics, Surf

Many CT surfers have criticized the new Olympic qualification system, but they could discover it works to their advantage. Photo: Beatriz Ryder//ISA For some of the world’s best surfers, qualifying for the Olympics just got harder – at least on paper. The new Olympic...

“How One Surf Shop 2X Their Sales, Proving that “Core Culture” is the Ultimate Growth Strategy” by Mark Fletcher via the Trackfly Blog

by admin | Feb 14, 2026 | Brick & Mortar, Data Driven Performance, Retail Strategy, Retail Technologies, Skateboard, Surf, Surf Expo, Trade Shows

The story of Ocean Magic’s recent resurgence doesn’t begin in a corporate boardroom; it begins with a sponsored skateboarder being moved out of a pickleball store. A little over a year ago, Christian—now the shop’s manager—was running a completely different business...

“SURF EXPO’S 50TH ANNIVERSARY: WHAT BRAND MARKETERS AND SPONSORS SHOULD PAY ATTENTION TO” by Roy Turner via the SightlineLive.com blog

by admin | Jan 31, 2026 | Community, News, Outdoor, Resources, Skateboard, Story Telling, Surf, Surf Expo, Trade Shows

Surf Expo kicked off its 50th anniversary with a high-energy January edition that reinforced its role as the leading global marketplace for watersports and coastal lifestyle brands. A 15% increase in retail company attendance translated into...