Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“BRA X Retail Smart Guys: Three Tweaks to Improve Cashlow Webinar” featuring Dan Jablons via BRA YouTube Channel plus new Smart Retailer Scholarship opportunity

“BRA X Retail Smart Guys: Three Tweaks to Improve Cashlow Webinar” featuring Dan Jablons via BRA YouTube Channel plus new Smart Retailer Scholarship opportunity

screenshot of Doug Works, Executive Director of BRA, and Dan Jablons, President of Retail Smart Guys Did you know that there are three small tweaks (just a 2% change) that you can make to significantly increase your bottom line? Watch this relevant and helpful webinar...
“How retailers can leverage their private label marketing advantage over national brands” by Erin Cabrey via Retail Boss

“How retailers can leverage their private label marketing advantage over national brands” by Erin Cabrey via Retail Boss

Private label sales continue to grow, reaching a record $283 billion last year, with sales and unit volume growth outpacing those of national brands. While retailers are often selling private label products that are similar to, or even dupes of,...
“If You’re Always Running a Sale, You’re Always Losing Margin” by Bob Phibbs via The Retail Doctor Blog

“If You’re Always Running a Sale, You’re Always Losing Margin” by Bob Phibbs via The Retail Doctor Blog

From independent boutiques to national chains, many retailers lean heavily on coupons, sales, and markdowns to drive traffic. On the surface, discounting seems like an easy win to boost sales. In fact, almost all American shoppers (a whopping 94%) redeem at least one...
“How One Surf Shop 2X Their Sales, Proving that “Core Culture” is the Ultimate Growth Strategy” by Mark Fletcher via the Trackfly Blog

“How One Surf Shop 2X Their Sales, Proving that “Core Culture” is the Ultimate Growth Strategy” by Mark Fletcher via the Trackfly Blog

The story of Ocean Magic’s recent resurgence doesn’t begin in a corporate boardroom; it begins with a sponsored skateboarder being moved out of a pickleball store. A little over a year ago, Christian—now the shop’s manager—was running a completely different business...