by admin | Jul 17, 2024 | Digital Advertising, E-Commerce, Email Marketing, m-commerce, Resources, Retail Strategy, SEO, Social Commerce, Social Media, Story Telling, Website
Let me guess, you’d rather be on your board than thinking up marketing schemes. Want the secret to getting back outside? A solid digital marketing pipeline. With marketing in place, you can rest easy that customers are going to find your store, find their gear,...
by admin | Jul 15, 2024 | Brick & Mortar, Commercial Real Estate, Merchandising, News, Point of Sale, Resources, Retail Strategy, Retail Technologies
I’ve seen a common misconception in my experience with retail transformations, including recent showroom makeovers with an outdoor power equipment store, a window fashions retailer, and a beverage store chain. Retailers often think they need a complete...
by admin | Jul 11, 2024 | Customer Loyalty, Gift Cards, News, Retail Strategy
Credit: Getty Images by Adem Percem Increasing customer loyalty is always top of mind for retailers. Loyal customers spend more money at their favorite businesses, patronize shops more often, and promote the brands they love to other consumers in their networks. To...
by admin | Jul 7, 2024 | Brick & Mortar, Opinion, Resources, Retail Strategy
I recently asked my Facebook fans what price they would retail an item for if they purchased it for $50. I had answers ranging from $200 to $83.50 with all kinds of reasoning, like someone trying to be funny: “It depends on if the moon is full or...
by admin | Jul 3, 2024 | Brick & Mortar, Community, Holiday, Inventory Management, Merchandising, Resources, Retail Strategy, Sales Training, Story Telling
Christmas in July. We’ve all heard the phrase as a marketing slogan, but Planning Ahead for Successful Holidays is a better concept. By strategizing early, you can ensure your store is prepared to meet customer demands, optimize inventory, and create memorable...
by admin | Jun 21, 2024 | Brick & Mortar, Community, Customer Experience, Customer Loyalty, Footwear, News, Retail Strategy, Retail Technologies, Shoe Market
The Sneaker Hub in Foot Locker’s new store concept is a space where shoppers can customize the laces of their new shoes, pick up online orders or sign up for the loyalty program. Courtesy of Foot Locker, Inc. A new mobile app will join the refreshed FLX Rewards...