Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Unconventional Experiential Retail Strategies” by Brian Delp via The Robin Report

by admin | Jan 20, 2025 | Brick & Mortar, Customer Experience, Event Planning, News, Retail Strategy

In today’s rapidly evolving retail landscape, consumers are increasingly prioritizing experiences over products. This shift, coupled with tighter discretionary spending, demands that brands rethink their experiential retail strategies. The key question has morphed...

“Why industry data is important for specialty retailers plus insightful interview with George Leichtweis (BRA Chairman and Owner of Modern Skate & Surf)” via Trackfly blog

by admin | Jan 18, 2025 | Brick & Mortar, Distinguished Retail Members, Legends, Resources, Retail History, Retail Strategy, Retail Technologies

Push play to listen to this insightful interview of George The begining of Modern Skate and Surf MARK‍‍George, could you tell me a little bit about the history of Modern Skate and Surf, you’ve been around since 1979 is that right? GEORGEThat’s correct. I...

“5 Reasons Your Store Should Shred the Digital Marketing Pipeline plus view on-demand webinar and access special resource guide right here” by Natalie Gowen of Moxie Tonic

by admin | Jan 12, 2025 | Digital Advertising, E-Commerce, Email Marketing, m-commerce, Resources, Retail Strategy, SEO, Social Commerce, Social Media, Story Telling, Website

Let me guess, you’d rather be on your board than thinking up marketing schemes. Want the secret to getting back outside? A solid digital marketing pipeline.  With marketing in place, you can rest easy that customers are going to find your store, find their gear,...

“How Bridging the Physical and Digital Worlds With Creator Content is Revolutionizing Retail Advertising” by Michael Girgis via Total Retail

by admin | Jan 10, 2025 | Brick & Mortar, E-Commerce, News, Resources, Retail Strategy, Retail Technologies

Credit: Getty Images by Dimitrios Kambouris There’s no denying it: consumers are constantly interacting with social platforms, engaging with creators, and exploring virtual spaces. However, while marketers and brands have been hyperfocused on building a digital...

“Surf Expo Set for Biggest Show Since 2020” by via Surf Expo News by Tiffany Montgomery on SurfExpo.com

by admin | Jan 6, 2025 | Community, Educational Opportunity, Industry, News, Private Label, Resources, Retail Partners, Retail Strategy, Skateboard, Small Business, SUP, Surf, Trade Shows

Surf Expo Show Director Roy Turner and Bob Hurley of FLORENCE, which is exhibiting at Surf Expo January. File photo by SES.  The largest gathering of watersports and coastal lifestyle professionals returns in just one month to the Orange County Convention Center...

“Unlocking Inbound Shipping Success: 5 Must-Have Resources to Overcome Your Challenges” by Leah Palnick via PartnerShip plus expanded BRA Shipping Program Benefit for DRMs

by admin | Jan 4, 2025 | Resources, Retail Strategy, Shipping

When you think about how to optimize your shipping operations, the freight you receive from vendors might not be the first thing that comes to mind. However, you have more control over your inbound shipping than you may realize, and when you have the right resources...