Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“How Dick’s fulfills 80% of online orders from its stores’ shelves” by Andrew Adam Newman via Retail Brew

by Doug Works | Jan 20, 2026 | News

Nurphoto/Getty Images The retailer talked omnichannel strategy at NRF. The advantages of shipping online orders from retail stores rather than warehouses and distribution centers are perhaps too obvious to mention, but since when did we let that stop us? As...

“Retailers carefully balance human intelligence with AI adoption” by Dani James via Retail Dive

by Doug Works | Jan 16, 2026 | Artificial Intelligence / CHAT GPT, Brick & Mortar, News, Outdoor, Predictions, Retail Technologies, Staffing, Trade Shows

Sundar Pichai, CEO, Google and Alphabet, and John Furner, incoming Walmart CEO, speak at NRF 2026: Retail’s Big Show in New York City on Sunday. Courtesy of NRF Big Show 2026 – Jason Dixson Photography Executives at NRF’s Big Show were quick to say AI can...

“How The North Face, Vans and Timberland are trying to transform their businesses in 2026” by Julia Waldow via Modern Retail

by Doug Works | Jan 13, 2026 | Industry, News, Opinion, Outdoor, Predictions, Skateboard, Story Telling

The North Face Apparel and outdoors giant VF Corp is revealing more details of its growth playbooks for three of its core brands: The North Face, Vans and Timberland. The company, which recently reported a 2% rise in revenue for its second fiscal quarter,...

“Surfer ‘Shot Out of the Water’ by Shark in California” by Cooper Gegan via The Inertia

by admin | Jan 10, 2026 | News, Olympics, Surf

“Jaws” helped shape the global perception of great white sharks, but it shaped it all wrong. Photo: Unsplash California just had its first shark attack of 2026. As USA Today reports, a Northern California surfer experienced a traumatic shark encounter...

“Let’s talk about winter UV rays.” by Maggie Raymond via BRA Blog

by admin | Jan 2, 2026 | Customer Experience, Educational Opportunity, News, Opinion, Product Reviews

When the temperatures drop and the snow starts to fall, most people pack away their beach towels and their sunscreen, assuming the sun’s harmful rays have also gone into hibernation. UV radiation is a year-round threat, and for winter action sports enthusiasts,...

“Gift cards gain popularity as top choice for holiday shoppers in 2025” by Lea Grgich via National Retail Federation (NRF) Newsletter articles

by admin | Dec 24, 2025 | Brick & Mortar, E-Commerce, Gift Cards, News, Retail Economy

The hustle and bustle of the holiday season is in full swing, and plenty of consumers have gift cards on their shopping list. Gift cards rank as the second-most popular gift this holiday season and total spending on gift cards is expected to reach $29 billion this...