Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Retail Is a Permission Game” by Rich Honiball via The Robin Report

by admin | Oct 6, 2026 | Brick & Mortar, Customer Experience, News, Opinion, Resources, Retail Strategy

There is a competitor retailers rarely put on the competitive map. It isn’t Walmart, Amazon, Temu, or the retailer across the street. It isn’t even another brand. It is nothing. Don’t buy another sweater. Keep the television another year. Skip the furniture upgrade....

“Surf Expo September 2026 Continued 50th Anniversary Year With Strong Retail Attendance, Debut Creator Program and Expanding Dive Category” by Angie Marks via Surf Expo News

by admin | Sep 30, 2026 | News, Opinion, Outdoor, Resources, Retail Strategy, Reviews, Skateboard, Social Media, Surf, Trade Shows

Photo courtesy of Surf Expo Surf Expo September 2026 Continued 50th Anniversary Year With Strong Retail Attendance, Debut Creator Program and Expanding Dive Category   ORLANDO, Fla. – September 29, 2026 — Surf Expo, the premier watersports and coastal...

“More Photos from Surf Expo September 2026” by Tiffany Montgomery via SES Outdoor

by admin | Sep 21, 2026 | Industry, News, Opinion, Surf, Surf Expo, Trade Shows

From left: Barrett Rhymes of AFTCO and Marsh Wear Clothing; We ran into Brixton having a team dinner in Orlando; Marlen owners Doris Gonzalez and Ricardo Villanueva are longtime industry reps and have now started their own brand. Photos by SESO. Surf Expo’s September...

“JAMIE O’BRIEN AND FUN DAY SURF BRING THE STOKE BACK TO SURF SHOPS” via Building The Revolution

by admin | Sep 15, 2026 | Brick & Mortar, Industry, News, Opinion, Surf, Surf Expo

Every few months someone in the surf industry asks the same question: “How do we grow surfing?” The answers usually revolve around social media strategy, influencer marketing, YouTube analytics, paid advertising, or the latest content campaign. What rarely gets...

“The Retailers That Win AI-Mediated Shopping Will Do Three Things” by Eric Brackmann via Total Retail

by admin | Sep 12, 2026 | Artificial Intelligence / CHAT GPT, Brick & Mortar, Consumer Behavior, Holiday, Internet, m-commerce, News, Opinion, Predictions, Retail Strategy, Retail Technologies

This upcoming holiday shopping season is already shaping up to be unpredictable. Inflation, geopolitics and fickle consumer sentiment are conspiring against retailers’ best-laid plans. But here’s one prediction that requires no crystal ball: this will be known as the...

“Five Things to Know About Surf Expo September 2026” by Tiffany Montgomery via Shop Eat Surf X Outdoor

by admin | Sep 3, 2026 | Industry, News, Opinion, Resources, SUP, Surf, Surf Expo, Trade Shows

Katin is one of the many brands returning to Surf Expo this month. File photo courtesy of Surf Expo. From a new creator program built with Popfly to Lightspeed’s title sponsorship of the Industry Party and fashion shows, plus new education programming from...