Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“MasterCraft Celebrates International Women’s Day With Fourth Annual ‘Let Her Rip’ Campaign” by Staff via Wakeboarding Mag

by admin | Mar 25, 2024 | Community, News, Wake Skate, Wake Surf, Wakeboard, Women's Market

Empowerment and building confidence are the foundations of MasterCraft’s Let Her Rip powered by Progressive. Courtesy MasterCraft Female-focused campaign empowers women and inspires boating confidence; includes mentorship from MasterCraft athletes Meagan Ethell,...

“Surf Expo to Host Exciting Lineup of Events, Networking, Seminars and Features at January 2024 Show” by surf Expo staff via Surf Expo blog

by admin | Dec 28, 2023 | Apparel /Fashion, Awards, BRA Community Partners, Community, Educational Opportunity, Industry, News, Private Label, Resources, Retail Strategy, Retail Technologies, Skateboard, SUP, Surf, Trade Shows, Wakeboard, Women's Market

Highlights include the 2024 Florida Shape Off, East Coast Surfing Hall of Fame Induction Ceremony, Learning Labs on important business topics, and an Industry Party. Surf Expo, the premier watersports and coastal lifestyle trade show, is offering a full roster of...

“How To Choose the Best Life Jackets, Vests & PFDs For Your Boating Needs” by Tim West via Best Boating tips

by admin | May 11, 2023 | Product Reviews, Safety and preparedness, SUP, Wake Skate, Wake Surf, Wakeboard

Whether fishing or sailing,  having a life jacket or Personal Flotation Device (PFD) on board can help keep you safe.  There are different types of life jackets available, and finding one that fits you perfectly is key to ensuring your safety on the water. As a boat...

“Top 10 Hidden Gems of Surf Expo 2023 (opinion article)” by Rich Aloha via Wakeboarding Magazine plus link to view photos from the most recent Surf Expo Trade Show

by admin | Jan 30, 2023 | Industry, Product Reviews, SUP, Surf, Trade Shows, Wakeboard

Surf Expo exhibitors fill up a massive hall in Orlando. Rich Aloha Surf Expo, once a watersports wonderland, adds a January event. What can riders now expect from this premier event? Since its debut in 1976, Surf Expo, has drawn in multitudes of surfing...

“2022 Wake Awards” by Staff via Wakeboarding Magazine

by admin | Jan 16, 2023 | Awards, Competitions, News, Wake Skate, Wakeboard

The 2022 Wake Awards are coming! The best riders of 2022 will be honored and awarded for their accomplishments during a special two week-long presentation beginning in January 2023. Starting on January 16, we’ll release the finalists in several categories each day!...

“2022 Wakesports Hall of Fame Inductees – Find out who was inducted into the Wakesports Hall of Fame in 2022.” by Staff via Wakeboarding Magazine

by admin | Dec 19, 2022 | Awards, Industry, Wake Skate, Wake Surf, Wakeboard

Melissa Marquardt: 2022 Inductee Wakesports Hall of Fame Courtesy Melissa Marquardt Ten inductees were included in this year’s class. Courtesy Wakesports Hall of Fame The 2022 Wakesports Hall of Fame class of inductees includes some of the sport’s most...