Join the Organization Dedicated to Uniting and Protecting Specialty Retailers

Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | SUP | Swim | Outdoor | Wake

Advance Your Company Through Connections and Information Exchange

Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | SUP | Swim | Outdoor | Wake

Lower day to day costs, increase margins, create more remarkable customer experiences

Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | SUP | Swim | Outdoor | Wake

Stay Current on the Latest Industry News and Consumer Trends

Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | SUP | Swim | Outdoor | Wake

Welcome to the Board Retailers Association (BRA) website.  Below you will find helpful and relevant articles that we carefully curate for the benefit of our BRA Retail Members several times per week. Be sure to scroll through the most recent articles or use the Search/Lookup feature in the Menu above to find topics and keywords related to recent and not-so-recent articles that may help you lower costs, increase margins, or create more remarkable customer experiences.  We deliberately made this our site landing page to demonstrate our commitment to “Protecting Retailers and a Lifestyle” for over 20 years (since 2003).

Be sure to visit the About Us, Retail Member Benefits and Join pages on this site to learn more about and benefit from our resourceful nonprofit trade association committed to helping board specialty, outdoor specialty, and lifestyle specialty retailers to survive, thrive, and keep “the special in specialty” for free

“BRA Retailer Roundtable Panel Discussion (from Surf Expo Connect), other relevant videos from the BRA YouTube Channel and more”

Board Retailers Association organizes and expresses the views and concerns of independent board specialty retailers to industry associations, major trade show organizations and others in an effort to help promote our industry, support the board sports specialty...

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“Outdoor Retailer’s second all-digital trade show prepares for launch OR leadership released the conference’s education and event lineup today, Registrants can now start building their profiles and schedules” by Andrew Weaver via SNEWS

“Outdoor Retailer’s second all-digital trade show prepares for launch OR leadership released the conference’s education and event lineup today, Registrants can now start building their profiles and schedules” by Andrew Weaver via SNEWS

Get ready for round two, everyone. After debuting its first all-digital trade show this summer, learning from industry feedback, and making tweaks to the format, Outdoor Retailer is ready to go forward with its second iteration of the...

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“The Black Surfing Association is Empowering Black Youth in Rockaway -PADDLING OUT FOR RACIAL JUSTICE AND EQUALITY WITH NEW YORK’S LOU HARRIS” by Owen James Burke via Surfer Magazine (from the final issue)

“The Black Surfing Association is Empowering Black Youth in Rockaway -PADDLING OUT FOR RACIAL JUSTICE AND EQUALITY WITH NEW YORK’S LOU HARRIS” by Owen James Burke via Surfer Magazine (from the final issue)

This feature originally appeared in SURFER Volume 61, Number 3. Since that issue’s release, due to the impact of the pandemic on SURFER’s business, the staff has been furloughed indefinitely and all content production has been paused. Hopefully SURFER will one day...

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“Tune in with Doug Works from Board Retailers Association” – interview conducted by Vipe Desai of PropagandaHQ.net

“Tune in with Doug Works from Board Retailers Association” – interview conducted by Vipe Desai of PropagandaHQ.net

Doug Works, Executive Director of the Board Retailers Association shared updates with Vipe Desai on what the organization is doing to help its retail members and also shared insights as to how retailers are managing during the pandemic. Click on the...

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“Bike, Powder, Snowboarder, and Surfer magazines to cease publication indefinitely – The four titles will “pause” operations in the coming months and furlough employees without pay.” by ANDREW WEAVER via SNEWS

“Bike, Powder, Snowboarder, and Surfer magazines to cease publication indefinitely – The four titles will “pause” operations in the coming months and furlough employees without pay.” by ANDREW WEAVER via SNEWS

Four of the outdoor industry's oldest print magazines—Bike, Powder, Snowboarder, and Surfer—will cease publication indefinitely this year, according to multiple sources at the brands' parent company, A360 Media. TransWorld SKATEboarding,...

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“Jeremy Jones Talks About ‘Purple Mountains’ and Finding Political Common Ground on Climate Change” by Will Sileo of The Inertia

“Jeremy Jones Talks About ‘Purple Mountains’ and Finding Political Common Ground on Climate Change” by Will Sileo of The Inertia

According to the film’s description, Purple Mountains is, “One man’s journey to find common ground in the mountains — one voter at a time.” That one man is snowboarding legend Jeremy Jones. Jones is one of the greatest freeriders of all time, helping to...

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“What Does the Reaction to Tyler Wright’s Stand Say About Surfers? SURF CULTURE, RACIAL JUSTICE AND SOCIAL MEDIA’S POISON PILL” by Todd Prodanovich via Surfer Mag

“What Does the Reaction to Tyler Wright’s Stand Say About Surfers? SURF CULTURE, RACIAL JUSTICE AND SOCIAL MEDIA’S POISON PILL” by Todd Prodanovich via Surfer Mag

Photo Credit: Ryan MillerTyler Wright, standing up for Black lives on her way to victory at the Tweed Coast Pro. On Sunday morning during the WSL’s Tweed Coast Pro pandemic-era specialty event, two-time world champion Tyler Wright made the biggest news (see: only...

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“African Kids From São Tomé Build Their Own Skateboards By Hand A True Skateboard Story” | Interview With Photographer Greg Ewing by Jaime Owens via Transworld Skateboarding

“African Kids From São Tomé Build Their Own Skateboards By Hand A True Skateboard Story” | Interview With Photographer Greg Ewing by Jaime Owens via Transworld Skateboarding

Last week, an image of some barefooted kids riding on very primitive looking, makeshift skateboards went viral across the skate “social-verse”. It instantly put a smile on your face like, “Yes! This is amazing. And where is this from?” The picture captured the raw and...

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