Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
by admin | Apr 14, 2024 | Educational Opportunity, Industry, News, Outdoor, Private Label, Resources, Retail Strategy, SUP, Trade Shows, Women's Market
At the OR Winter show last November, Sarah Morton (right), OR senior attendee relations manager, gives a group of buyers a tour of the show floor. Photo by Keith Fearnow. OR has listened to its exhibitors and is making a substantial investment to bring more buyers to...
by admin | Mar 27, 2024 | Awards, BRA Community Partners, Community, Educational Opportunity, News
Scholarships for skateboarders by skateboarders A fresh 501(c)(3) nonprofit organization called The College Skateboarding Education Association CSEF, is gearing up to give over $50,000 in scholarships to skateboarders, and their application just opened! CSEF’s mission...
by admin | Mar 11, 2024 | Brick & Mortar, Customer Service, Educational Opportunity, HR, Resources, Retail Strategy, Sales Training
When you’re looking for a Retail Sales Strategy that works, it’s simple: you need to be brilliant on the basics. I had been hired in my business consultant role by a man looking to open a new store. After assessing the location and...
by admin | Dec 28, 2023 | Apparel /Fashion, Awards, BRA Community Partners, Community, Educational Opportunity, Industry, News, Private Label, Resources, Retail Strategy, Retail Technologies, Skateboard, SUP, Surf, Trade Shows, Wakeboard, Women's Market
Highlights include the 2024 Florida Shape Off, East Coast Surfing Hall of Fame Induction Ceremony, Learning Labs on important business topics, and an Industry Party. Surf Expo, the premier watersports and coastal lifestyle trade show, is offering a full roster of...
by admin | Aug 10, 2023 | BRA Community Partners, Educational Opportunity, Industry, News, Outdoor, Resources, Retail Strategy, Retail Technologies, Skateboard, Snowboard, Surf, Trade Shows
SES file photo Expect plenty of newness come September for the Surf Expo Summer show. That includes roughly 30% of the exhibitor makeup being new, a continued uptick of buyers and brands from specialty outdoor outfitters, and the growing presence of emerging...
by Doug Works | Jul 13, 2023 | Educational Opportunity, News, Retail Strategy, Sales Training
This blog is my (Bob Phibbs) response to a question from a Facebook fan asking me, “What is the difference between training and having to repeat your instructions regularly while not seeing them followed?” The Difference Between Instruction and Training in...
