Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Let’s talk about winter UV rays.” by Maggie Raymond via BRA Blog

by admin | Jan 2, 2026 | Customer Experience, Educational Opportunity, News, Opinion, Product Reviews

When the temperatures drop and the snow starts to fall, most people pack away their beach towels and their sunscreen, assuming the sun’s harmful rays have also gone into hibernation. UV radiation is a year-round threat, and for winter action sports enthusiasts,...

“‘It takes a lot of discipline’: How retail brands are educating their in-store staff” by Danny Parisi via Glossy

by admin | Jun 19, 2025 | Brick & Mortar, Customer Experience, Customer Service, Educational Opportunity, Footwear, News, Sales Training, Shoe Market

At the National Retail Federation’s annual Big Show this week in New York City, brick-and-mortar was at the center of the conversation. With the pandemic era fully behind us, customers are returning to stores, and brands and retailers are looking for ways to make the...

“Surf Expo Set for Biggest Show Since 2020” by via Surf Expo News by Tiffany Montgomery on SurfExpo.com

by admin | Jan 6, 2025 | Community, Educational Opportunity, Industry, News, Private Label, Resources, Retail Partners, Retail Strategy, Skateboard, Small Business, SUP, Surf, Trade Shows

Surf Expo Show Director Roy Turner and Bob Hurley of FLORENCE, which is exhibiting at Surf Expo January. File photo by SES.  The largest gathering of watersports and coastal lifestyle professionals returns in just one month to the Orange County Convention Center...

“Outdoor Retailer Launches Expansive Hosted Buyer Program (apply here now)” by Bart Schaneman via The Daily

by admin | May 28, 2024 | Educational Opportunity, Industry, News, Outdoor, Private Label, Resources, Retail Strategy, SUP, Trade Shows, Women's Market

At the OR Winter show last November, Sarah Morton (right), OR senior attendee relations manager, gives a group of buyers a tour of the show floor. Photo by Keith Fearnow. Apply for the All-New Hosted Buyer Program Attention: Outdoor Retailer and Outdoor Design +...

“Nonprofit Awarding Over $50,000 in Scholarships to Skateboarders” by Haley Mast via Transworld Skateboarding

by admin | Mar 27, 2024 | Awards, BRA Community Partners, Community, Educational Opportunity, News

Scholarships for skateboarders by skateboarders A fresh 501(c)(3) nonprofit organization called The College Skateboarding Education Association CSEF, is gearing up to give over $50,000 in scholarships to skateboarders, and their application just opened! CSEF’s mission...

“9 Proven Retail Strategies For Improving Sales” by Bob Phibbs via The Retail Doctor Blog

by admin | Mar 11, 2024 | Brick & Mortar, Customer Service, Educational Opportunity, HR, Resources, Retail Strategy, Sales Training

When you’re looking for a Retail Sales Strategy that works, it’s simple: you need to be brilliant on the basics.  I had been hired in my business consultant role by a man looking to open a new store. After assessing the location and...