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“SHACC Launches Educational Resources and Digital Tour” by Glenn Brumage via info from SHACC Newsletter

“SHACC Launches Educational Resources and Digital Tour” by Glenn Brumage via info from SHACC Newsletter

For all those surf shops, educators and parents out there looking to enrich the lives of customers, students and children, the Surfing Heritage and Culture Center (SHACC) in San Clemente, CA is proud to be able to support you with the newly launched Educational Resources section of their website. From plastic pollution to the pursuit of equality in the water, they have 12 new lesson plans that are up online and available for free. Check them out via the following link: SHACC Educational Resources

Their doors have been closed for the last few months due to health and safety concerns, but that doesn’t mean you can’t still take a deep dive into the history, heritage and culture of surfing. Thanks to Google, they’ve got a digital tour available so you can enjoy all the classic surfboards, artifacts and memorabilia. We’ll be looking to open our doors again after the holidays, so stay tuned for upcoming developments.  Here is the link: SHACC Digital Tour


We, at Board Retailers Association, love the Surfing Heritage and Culture Center (SHACC). We absolutely appreciate Glenn Brumage and the entire staff for everything that they do to preserve the remarkable culture and history of Surfing and to promote surf shops.

BRA would like to sincerely thank Glenn and the epic staff at Surfing Heritage and Culture Center for hosting the BRA Retailer Roundtable Event in November 2019 as well as each of the Supporting Event Partners including Solite Boots, Exchange Collective, Locally, Action Watch and Sambazon. Board specialty retailers from throughout Southern California and beyond as well as board sport related manufacturers and trade organizations participated in this open forum solutions-oriented discussion about the issues and opportunities facing our industry today and in the future. – Doug Works, BRA Executive Director


Check out the Highlight Reel from the event right here.  Filmed and Edited by Noah Schuler.

If you are a board specialty retailer interested in either Regular or Distinguished BRA Retail Membership, please complete this super simple join form.