Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“5 Reasons To Shop at Your Local Skateshop” by Blair Alley via Transworld Skateboarding

by admin | Feb 14, 2025 | Brick & Mortar, Customer Experience, Event Planning, Holiday, Industry, News, Retail Strategy, Skate Art, Skateboard

As Skate Shop Day approaches, here are five reasons to support your local skate shop. Supporting your local skate shop is one of the most important things you must do as a skateboarder. Artist Henry Jones has a beautiful breakdown of his top five reasons...

“Is Surfing an Art Form? Former Z-Boy Stacy Peralta Thinks So” by Owen James Burke via Surfer.com

by admin | Dec 15, 2024 | Community, Debate, Interviews, Opinion, Skate Art, Skateboard, Surf

The skateboard virtuoso and documentary filmmaker on why surfing, skating and well, everything, is a creative endeavor If you ask documentary filmmaker Stacy Peralta, everything in life can be approached as art, down to the most menial of vocations, the most rote and...

“Paul Kobriger—Skateboard Lifer, Artist, and Sixes and Sevens (BRA Retail Member) Shop Owner” by Blair Alley via TWS

by admin | Oct 2, 2024 | Brick & Mortar, Community, Customer Experience, News, Skate Art, Skateboard, Small Business

Screen shot from YouTube video New episode of CORE shows the talent and dedication of one of skateboarding’s most dedicated skateshop owners You ought to know Paul Kobriger from his many years of working in the skateboard industry. From TransWorld to...

Michaels boosts in-store experience with birthday parties, classes by Tatiana Walk-Morris via Retail Dive

by admin | Mar 13, 2024 | Brick & Mortar, Community, Customer Experience, News, Retail Strategy, Skate Art

Kids at a Michaels birthday party. Starting at $299, Michaels will help customers organize two-hour parties for up to eight children. Courtesy of Michaels The crafts retailer reimagined its class offering and introduced a party planning service for children in the...

“Professor Schmitt has released a nice variety of switch plates, frames, coasters and other remarkable PS Stix ‘UpCycle’ skateboard products, which are now available at wholesale pricing to BRA Retail Members” by Doug Works, BRA Executive Director

by admin | Jul 7, 2023 | News, Product Reviews, Skate Art, Skateboard

Paul Schmitt aka Professor Schmitt has been designing and producing skateboards for nearly four decades. A skateboarder himself since he was a young boy, today his products are known world wide for their quality, performance and durability. Paul is the founder of one...

“WE TALKED TO THE ENGINEER BEHIND THE DIME GLORY CHALLENGE OBSTACLES” by Ian Michna via Jenkem Mag

by admin | Dec 20, 2022 | Competitions, DIY, Industry, Skate Art, Skateboard

Every year the skate world gathers in Montreal for the most entertaining skateboard “contest” of the year. There’s no need for a numeric scoring system or a qualification round – the Dime Glory Challenge’s objective is simple: go huge. The best skaters in the world...