“BRA To Offer Retail Members Exclusive Healthcare Insurance Coverage” via Press Release

“BRA To Offer Retail Members Exclusive Healthcare Insurance Coverage” via Press Release

By Board Retail Association | Originally published on Nov 4, 2020. Updated on Dec 9, 2020

LIG Solutions announces a partnership with the Board Retailers Association to offer its Distinguished Retail Members, their families and their employees access to exclusive healthcare insurance coverages.

Healthcare is not a one size fits all endeavor, and neither is the insurance coverages offered through LIG Solutions. The exclusive offerings include a full suite of medical, dental, vision and disability coverages, as well as the new “Health Reimbursement Arrangements” (HRAs) for employers/employees. This program also includes access to information on the latest healthcare, personal wellness, and lifestyle trends.

“We want to provide access to quality healthcare products that fit the specific needs of the Board Retailers Association Distinguished Retail Members,” says Jason Farro, CEO of LIG Solutions. “The plans can be tailored to fit the individual needs of members, their families, and employees that off the shelf programs may not be able to provide.”

The health insurance coverage offered through LIG utilizes plan options from many of the leading national carriers, and the program is designed to be a vehicle to promote healthier lifestyle choices and preventive care options for the organization’s membership.

“This is a relevant and valuable resource for all of our Distinguished Retail Members throughout the country.  LIG Solutions offers affordable and comprehensive health plans that our retailers and their employees can use today!” says Doug Works,  BRA Executive Director.

Coverages are offered concierge style to BRA Distinguished Retail Members in a centralized portal, thus eliminating the hassle and cutting through the confusion that often accompanies shopping for healthcare insurance. The offerings – which are culled from nationally recognized carriers in all 50 states – offer solutions that are designed to meet individuals’, family members,’ and employees’ specific health needs and budgets.

“Health care coverage is a concern of nearly every single American and their family, and this program is a valuable tool in a membership organization’s member growth and retention arsenal,” says Tim McNichols, Executive Director of Partnerships for LIG Solutions. “Organization’s can leverage this exclusive member benefit to build an even stronger bond with their members and with the new Health Reimbursement Arrangements (HRAs) program, we can offer options that cover nearly 100% of the membership including employee classes like part-time and seasonal workers as well as fulltime and 1099/independent contractors with individual coverage options.”

The program is scheduled launched this fall. Details can be found at

About LIG Solutions
Headquartered in Cleveland, Ohio, LIG Solutions, a division of Lighthouse Insurance Group,specializes in offering comprehensive, turn-key insurance solutions for associations, societies, NGB, membership organizations and other affinity groups. With more than 30 years of combined experience in the health, life, and Medicare insurance industry, LIG has successfully distributed more than 60,000 new insurance policies nationwide per year and delivers member benefit programs centered on health and wellness initiatives to drive retention and engagement with the communities/marketplaces they serve. Learn more at

About the Board Retailers Association
Board Retailers Association (BRA), a nonprofit trade association, represents board specialty retailers in every region of the United States including Alaska and Hawaii.  The Association serves as the preeminent voice for independent retailers on a grassroots level with manufacturers, trade show representatives and others. The name Board Retailers Association reflects the multidimensional aspect that most retailers in our industry have. Retailers that promote surfing, skateboarding, snowboarding, SUPing, wakeboarding, skimboarding, kiteboarding or windsurfing all share a central theme as board specialty retailers. BRA organizes and expresses the views and concerns of independent board sport retailers in an effort to help promote our industry and support the board sports specialty retailer. East and West Coast retailers originally formed the Board Retailers Association in February 2003. Since its inception, BRA has brought about many positive changes, and we are looking forward to building on them throughout the coming years.

To the members of Board Retailers Association-

Of all the assets you may have – hardgoods, softgoods, furniture, POS software, internet software, or even property, the MOST IMPORTANT ASSET YOU HAVE  is your key employees!  They are the ones that are on the front lines, befriending your customers, knowledgeable about your products and adding personality and a “cool factor” to your store. 

In these unusual times, it is really important to give your key employees incentives to stay with you and continue the battle for survival.  One of the best ways is to set up a program where they get to choose the insurance that they want, while you can offer to contribute to they’re monthly payment with a tax free contribution.  

Just a  reminder that Board Retailers Association Distinguished Retail Members now have exclusive access to affordable health insurance options for you, your family, and your business/employees from our partner, LIG Solutions (LIG).

2021 Open Enrollment for health insurance is in full swing!

Tuesday, December 15th, is the FINAL DAY to enroll in health insurance coverage for the upcoming year.

Act now to take advantage of the Board Retailers Association health coverage program from our partner LIG Solutions. As a member, this program gives you exclusive access to affordable health insurance options for you, your family, and even your business/employees.

LIG offers individual health plans that are tailored to your unique health and financial needs. Your LIG advisor will find you affordable coverage from major insurance carriers across the USA. To schedule an appointment with a licensed advisor, please call the LIG team at 888-895-9496 or visit Don’t miss your chance to get the coverage you need for the new year – Open Enrollment ends on December 15.

George Leichtweis, BRA Chairman & Owner of Modern Skate & Surf

If you are not already a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join form