Welcome to the Board Retailers Association (BRA) website. Below you will find helpful and relevant articles that we carefully curate for the benefit of our BRA Retail Members several times per week. Be sure to scroll through the most recent articles or use the Search/Lookup feature in the Menu above to find topics and keywords related to recent and not-so-recent articles that may help you lower costs, increase margins, or create more remarkable customer experiences. We deliberately made this our site landing page to demonstrate our commitment to “Protecting Retailers and a Lifestyle” for over 20 years (since 2003).
Be sure to visit the About Us, Retail Member Benefits and Join pages on this site to learn more about and benefit from our resourceful nonprofit trade association committed to helping board specialty, outdoor specialty, and lifestyle specialty retailers to survive, thrive, and keep “the special in specialty” for free.
“How To Leave Excuses Behind, Dig In, And Grow Retail Sales” by Bob Phibbs (The Retail Doctor)
As the pandemic ebbs in the USA, a growing number of retailers are finding excuses why they can't move forward with their business as they'd like. We're SO busy. We can't get anyone to work. Our vendors can't ship. We have too many customers. I get it. As I predicted...
“Despite Monthly Decline, May Retail Sales Reach Near-Record Level” by Joe Keenan via Total Retail
Retail sales remained at elevated levels in May despite month-to-month fluctuations that masked near-record performance, the National Retail Federation (NRF) said today. The Commerce Department reported on Tuesday that May retail sales declined 1.3 percent...
“Surfrider Foundation Welcomes Global Celebrations for International Surfing Day” via Surfrider Foundation
The Beach Belongs to Everyone! On Saturday, June 19, the Surfrider Foundation and international affiliates will host events worldwide in recognition of the 17th annual International Surfing Day (ISD) to celebrate the sport of surfing and...
“DISCUSSING SKATEBOARDING WITH NEUROSCIENTIST ANDREW HUBERMAN” by Karl Watson & Rob Fraebel via Jenkem Mag
A few weeks back, Karl Watson introduced us to his friend Andrew Huberman, who is a neuroscientist and tenured professor at Stanford. Andrew also grew up skating San Francisco’s Embarcadero in its heyday where he met a number of amazing...
“The Post-Pandemic State of Mobile, Part 2: Mobile’s Role in BOPIS and BOPAC” by Alex Campbell via Total Retail
During the pandemic, retailers faced once-in-a-lifetime headwinds, including closed physical locations, limited in-store capacity, slowed shipping times, and a customer that was oftentimes scared to leave the house. As a result, they turned heavily to buy online, pick...
“9 Tips For Hiring And Training Seasonal Retail Sales Employees” by Bob Phibbs (The Retail Doctor)
Let’s be frank when it comes to the seasonality of hiring and training part-time retail employees... All you really care about is that they show up when scheduled and don’t detract from your brand. Your seasonal retail sales employees are there to take a lot of...
“The Electric Acid Surfboard Test Shaper Reveal – Meet the crafty hands behind Mason and Coco’s colorful quiver” via Stab Magazine
Words by Stab. Photos by Ryan Miller It’s a pleasure each time we set out to film the Electric Acid Surfboard Test, pairing surfers with unfamiliar shapers and foreign models, and patiently waiting for unexpected results. Today we’d like to take the time to introduce...
“A pair of 12-year-olds qualify for Olympic skateboarding. So does a 46-year-old” by via NBC Sports & Yahoo Sports
Skateboarding’s Olympic debut will truly be one for the ages. World Skate announced the 80 qualifiers for the Tokyo Games on Wednesday — 20 each for men’s and women’s park and street. The youngest qualifiers are 12 years old — Brit Sky Brown, who turns 13 on...
“LearnWake Trick Tips: Teaching Kids How to Wakeboard – Introducing kids to the sport doesn’t have to be hard or stressful” by LearnWake via Wakeboarding Mag
this https://youtu.be/zaTSI9Vw1Ek It's Friday, and with that we have another great video from our friends at LearnWake. With summer approaching, hopefully teaching others to ride is in your plans. And even more so, we hope some of those learning are children....
“It’s Official: Here’s Who Will Be Surfing at the 2021 Olympic Games – MEET THE 40 OLYMPIANS WHO WILL BE HEADING TO TOKYO IN JULY” via Surfer.com
Over the past week, surfers from all over the world have been duking it out in El Salvador for the chance to compete in surfing’s debut at the 2021 Tokyo Olympics. Towards the tail-end of 2019, right before the world shut down due to COVID-19, 18 ‘CT athletes...
“Why and how your business should be texting in 2021. – Webinar | June 10th, 2021 @ 1 PM EST” (register here) via Podium
https://youtu.be/o6Y4oKSBs6I The way that consumers communicate is different. No longer will phone and email be a sufficient way to maintain contact and interact with your customers. Today’s consumer is much more comfortable communicating via text or other messaging...
“5 Trends Shaping the Future of Brick-and-Mortar Retail” by Bobby Marhamat via Total Retail
Was it a rough year for many individual retailers? No doubt. We saw too many organizations close their doors in the past year-plus. However, as a whole, brick-and-mortar retail is booming. Total retail sales rose by 6.9 percent in 2020 compared with 2019, per the U.S....
“Retail Pricing Strategies – Six Mistakes To Avoid” by Bob Phibbs (The Retail Doctor)
A retailer must be extremely aware of their pricing strategy to ensure that their pricing is done accurately and in a timely manner. Failure in this seemingly simple matter can lead to all sorts of problems, from unintended “loss leaders” that sap profits, to confused...
“You Won’t Believe the Crap Female Surfers Have to Deal With in Surf Shops” by Naomi Blik via The Inertia
Girls don’t go into surf shops just to buy bikinis. Photo: Naomi Blik. Editor’s Note: The women interviewed for this piece asked to remain anonymous to protect their hard-earned standings in their respective communities. A girl walks into a surf shop and the...
“How to Find Strength In Being A Brick and Mortar Retail Store” by Bob Phibbs (The Retail Doctor)
This is a post for retailers with physical stores competing with online shopping and technology that threatens their sales. Yes, it has been a year of chaos, but the pandemic in the U.S. is receding. That still doesn't mean you can go back to exactly what you did...
“4 Best Practices for Creating a Social Commerce Experience That Converts” by Elise Stieferman via Total Retail
Online shopping received a serious bump in 2020. So did its offshoot, social commerce. In fact, among the strongest trends in the e-commerce industry, making purchases from social platforms seems to be the one to watch due to its projected year-over-year sales bump...
“Is Your Business Prepared for the Unexpected? – take an inside look at how you can manage risk” by (BRA Supporting Vendor Partner) Outdoor Sports Insurance
Surfing, wakeboarding, snowboarding, skateboarding… Boardsports are inherently risky, butthat doesn’t mean we’re going to stop doing them. And for a business, it doesn’t mean the riskcan't be managed. Outdoor Sports Insurance is led by experts in managing such risk....
“SPRING 2021 SKATEPARK CONSTRUCTION GRANT WINNERS ANNOUNCED” by The Skatepark Project
(Vista, CA) – As the nation continues to overcome COVID-19 challenges, locally run skatepark projects are still in progress. Advocates from all over the country are working hard to provide a free and accessible skatepark for their community to enjoy. Out of the...
“Should retailers continue to require associates and customers to wear masks?” by George Anderson with commentary by 38 retail experts via Retail Wire
Americans who have received full doses of COVID-19 vaccines (one or two shots, depending on the manufacturer) and have allowed at least two weeks to pass will now be free to go about their daily activities without wearing a mask. This applies both to outdoor as well...
“V-Shaped Recovery Hockey-Stick Growth – a Year Like No Other In Core Surf & Skate Retail” by Patrik Schmidle via ActionWatch.com
March 2021 sales in US core channel grew +132% vs March 2020 Exactly one year ago core retailers were recovering from an April that saw a roughly 80% year-on-year (YoY) decline. April 2020 was arguably the most difficult month the surf and skate industry has ever had...
“TWS 10: Deadhippie’s Tips For Skating In Your 40s” by Mackenzie Eisenhour via Transworld Skateboarding
Right about when lockdown went into effect here in LA, I started skating more than I have ever skated in my life. It wasn’t so much a plan, but more just out of boredom and mental welfare necessity after being isolated in an apartment with two kids home from school...
“5 signs that retail is going to be OK” by Daphne Howland via Retail Dive
The industry took a beating last year. Challenges remain, but here are a few indications of retailers' strength. Last year was a challenge like no other for the retail industry. COVID-19 upended people's existence worldwide, threatening human life and undermining the...
BRA Covid-19 Retailer Resource Guide (strategies, webinars, loans and more) – published on March 23, 2020 / last updated with links to recently updated resources on May 14, 2021
Welcome to the BRA COVID-19 Resource Guide. Below you will find resources for the benefit of all board specialty retailers (BRA Retail Members and non-members alike) during this challenging period. The Board Retailers Association is actively aggregating resources to...
“United States Skateboard Education Association Announces Learn to Skateboard Day – Encouraging everyone to skateboard for the first time” via PR from USSEA
April 19, 2021 – Olympia, WA, USA – The United States Skateboard Education Association (USSEA) announces its third annual Learn to Skateboard Day. USSEA is an organization dedicated to empowering everyone through life-changing skateboarding experiences, regardless of...
“How To Leave Excuses Behind, Dig In, And Grow Retail Sales” by Bob Phibbs (The Retail Doctor)
As the pandemic ebbs in the USA a growing number of retailers are finding excuses why they can't move forward with their business like they'd like. We're SO busy. We can't get anyone to work. Our vendors can't ship. We have too many customers. I get it. As I predicted...
“T&C Surf Celebrates 50 Years in Business” by Tiffany Montgomery via Shop Eat Surf
Please click on the following link to view this relevant Shop Eat Surf Article containing the history behind and the future ahead of T & C Surf (BRA Distinguished Retail Member): T&C Surf Celebrates 50 Years in Business” Be sure to visit the Shop Eat Surf...
“Additional EIDL Options. Does your business qualify?” by Management One (BRA Supporting Vendor Partner)
Have you taken advantage of the latest round of SBA loan options? There are 2 main Economic Injury Disaster Loan (EIDL) Advances - called the Targeted EIDL Advance and Supplemental Targeted Advance. The Targeted EIDL Advance provides eligible businesses...
“MY STRUGGLE WITH DEPRESSION AND HOW WE CAN HELP OTHERS” by Eric Brown via Jenkem Mag
I had just woken up at 4:00 AM, and while I was waiting for my dog to finish his business, I checked my Instagram and saw a few guys posting photos of Henry Gartland. Later that morning all of his sponsors, friends, and magazine outlets followed suit. While...
“Industry celebrates Surf Shop Day on May 15, 2021” via Surf Expo and Independent Retailer articles
Orange County, CA, April 20, 2021 -Surf Shop Day (happening on May 15th) will celebrate the small mom and pop businesses that have given rise to a lifestyle and culture enjoyed by millions around the world and we invite surfers to reconnect with their roots. Join...
“Good news on vaccines, economy drives a sunnier view of retail at Moody’s” by Ben Unglesbee via Retail Dive
Dive Brief: Moody's analysts see "broad-based improvement" ahead for the retail industry in 2021 as vaccinations grow and pressure from the COVID-19 pandemic eases, according to a recent report.The ratings agency lifted its industry outlook for retail to positive from...
“Top 5 Must-Have Features for a New POS System” by RICS Software (BRA Supporting Vendor Partner)
A point-of-sale system must do more than process transactions. Your retail technology should enable you to collect, organize, and analyze data; maximize relationships with customers and brands; and create efficiencies. If you are in the market for a new POS, make sure...
“How To Increase Retail Sales KPIs: Ditch Being Passive (When an employee has good upselling skills, they can do more with less..)” by Bob Phibbs (The Retail Doctor)
A quick walk through the mall shows retailers are trying to increase revenues with some fairly dramatic sales. But sales can hide the cause of death of many stores...passive employees. Let me explain… Selling a bunch of merchandise for a loss, even if it generates...
“3 reasons retailers should adopt BOPIS” by Podium (BRA Supporting Vendor Partner)
Outside of serious growth for retailers, BOPIS offers incredible benefits to shoppers. Here are three reasons retailers should adopt BOPIS and a free resource to help you get started. In the wake of a global pandemic, amid social distancing guidelines and lower...
“Retail Trends That Will Outlast the Pandemic” by Christine Sullivan via Total Retail
To survive and succeed in the era of the COVID-19 pandemic, retailers quickly adapted to meet customers' priorities and needs. Convenience became a touchstone of our "new normal," defining how, when, and where we shop. This trend will continue to be a hallmark of how...
“Show me the money!” by Dave Seehafer of Global Wave Ventures (BRA Supporting Vendor Partner)
While 2020 started out with closures, quarantines and ever-changing regulations, many retailers were disclosing record sales by the end of the year, “best year ever” claims and similar results. ...
“16 THINGS YOU DIDN’T KNOW ABOUT SKATEBOARD BEARINGS” by Christian Senrud plus special bonus Skate Mix via Jenkem Mag
Bearings are one piece of gear for us that truly are a difference-maker when it comes to getting enough speed for a trick or for getting from point A to point B. There are so many companies and designs out there, and you may have never even thought about how we got to...
“Retail sales explode in March as consumers use stimulus checks to spend heavily” by Jeff Cox via CNBC
KEY POINTS Retail sales boomed 9.8% higher in March thanks to a jump in spending at bars and restaurants as well as multiple other groups.Economists already had been expecting a gain of 6.1% as consumers received their $1,400 government stimulus checks.Jobless claims...
“Texting is hot. How to use it effectively? Glad you asked – 7 Clever Ways To Use Text Messaging In Your Business” on-demand webinar by The Retail Doctor and Podium
Text is the only marketing channel with a 98% open rate. With that knowledge, how do you build an effective SMS marketing campaign?Covering everything from simple tips and tricks to compliance to building a world-class opt-in flow, this webinar will get you up to...
“Snowboard Sales Boom This Season” by Tiffany Montgomery via Shop Eat Surf (Executive Edition)
Please click on the following link to view this Shop Eat Surf News Article: Snowboard Sales Boom This Season Please note that this article is a Shop Eat Surf Executive Edition article so you will need to sign up and pay for access before viewing. We,...
“Conversational Marketing is Key for Retailers in 2021” by Matt Ramerman via Total Retail
It has never been clearer that mobile channels are where customers are. In 2020, consumers spent an average of 4.2 hours per day on their phones. At the same time, conversion rates for e-commerce hit a record, reaching 3.5 percent on Black Friday...
“12 Female Surf Photographers You Should Be Following Right Now – THESE TALENTED WOMEN OFFER UNIQUE PERSPECTIVES ON LINEUPS AROUND THE WORLD” by Gabriela Aoun via Surfer Mag
On a huge day at Waimea Bay in the early 1970s, filmmakers Jack McCoy and Dick Hoole needed an additional photographer to shoot from land as they filmed in the water. They handed Shirley Rogers, a young woman from Ewa Beach barely out of high school, a Century...
Available Now: On-Demand Relevant and Helpful Educational Webinar “Retail E-Commerce: Adapting to the New Consumer Mindset in 2021 and Beyond”
Board Retailers Association kicked off the first of many relevant and helpful quarterly webinars on a variety of topics in collaboration with BRA Supporting Vendor Partner Management One on March 30, 2021. Fortunately, many board retailers saw demand for products rise...
“DEW TOUR OFFICIALLY ANNOUNCES SUMMER 2021 SKATEBOARDING DATES & LOCATION IN DES MOINES, IOWA – 2021 Summer Dew Tour to be Held May 20-23 at the New Lauridsen Skatepark” via PR link from Transworld Skateboarding
Home of the nation’s largest skatepark, and will serve as the only U.S.-based global Olympic skateboard qualifying event in 2021. Sanctioned by world skate as pro tour level events for men’s & women’s skateboard street and park See details below about a Zoom press...
“Vaccinations Do Not Mark the End of Americans’ COVID Shopping Behaviors: What Retailers Need to Know” by David Fisch via Total Retail
We’ve entered the next stage of combating COVID-19 as vaccinations roll out across the country. While this may be the next step towards getting the pandemic under control, consumers remain wary. In fact, vaccine or not, most Americans said they would hardly change...
“Ten Ways to Keep Your Wakeboarding Fun – A list of easy ways to keep your riding fresh from our friends at Slingshot” by Garrett Cortese via Wakeboarding Mag
Dylan Miller getting surfy with it and busting his fins loose over the wake. Simple tricks like this can add a ton of fun to your day-to-day riding. -Cortese Wakeboarding is an awesome sport. Over the years it has continued to progress in mind-blowing ways. The fact...
“SMS Marketing 101: Marketing that gets a response” via BRA Supporting Vendor Partner Podium
Want to reach your potential customers in real-time? Want the edge on your competitors? It’s time to think about SMS. This step-by-step guide will walk you through everything you need to know to begin within minutes. Take a look and start reading! Here is the...
“BLIND: 14 Things You Didn’t Know About Blind Skateboards” by Shredz Shop
If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($99/yr.) Membership via this super simple join form
“Strategically Grow Your Private Label With Science-Based Pricing And Promotions” by Cheryl Sullivan via Independent Retailer
Independent retailers have struggled against proliferating online and brick-and-mortar competition for years. The pandemic only heightened the unpredictability of the fast-changing customer, competitor and shopper behaviors, as well as supply chain disruptions. The...
“Stimulus checks in hand, consumers are ready to shop. But are retailers ready for the influx?” by Martha C. White via NBC News
Shoppers wearing protective masks carry bags inside a shopping mall in San Francisco on March 9, 2021.David Paul Morris / Bloomberg via Getty Images Shortages and supply chain bottlenecks may throw cold water on the upcoming consumer spending surge. Economists and...
“MAJOR GROWTH OPPORTUNITIES FOR OMNICHANNEL GIFT CARD PROGRAMS AS DIGITAL PAYMENT ADOPTION CONTINUES RAPID RISE” via Industry Resource
2020 Merchant Gift Card Omnichannel Evaluation identifies best practices, progress and opportunities for growth in omnichannel gift card programs As consumers increasingly look for digital payment and gifting options, a new study by leading retail research...
“A HOMAGE TO SKATERS WHO ARE AGING LIKE FINE WINE” by MAX OLIJNYK via Jenkem Mag
In December last year, Josh Kalis posted four minutes of him skating a DIY spot that, at age 44, sits alongside any part he’s ever released. A couple of months ago, Ray Barbee made a surprise announcement and got on Krooked. And just before my knee...
“How Resilience of Retailers Shines Through on The Covid Anniversary” by Bob Phibbs (The Retail Doctor)
I still remember the day President John Kennedy was assassinated. I was home with my mom and the door-to-door Fuller brush man rang the bell as usual. My mom actually opened the door and invited him to come in and watch on our black and white console Sears...
“Surf Parks and the Experience Economy with Endless Surf” by Endless Surf via Shop Eat Surf
Please click on the following link to view this interesting Shop Eat Surf Article: Surf Parks and the Experience Economy with Endless Surf Be sure to visit the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly via this...
“Take A Look at America’s Coolest Surf Shops – CELEBRATING SURFING’S MOST ICONIC WATERING HOLES” via Surfer Mag
There’s always been something special about surf shops. From the amalgamated scent of wax, new wetsuits and fresh boards to the intel on which local break is currently working best, where to get the best post-surf burrito in town and so much more, surf culture resides...
“Five Keys to Unlocking Omnichannel Success” by Heartland Retail (BRA Supporting Vendor Partner)
87% of consumers are interested in apersonalized and consistent experienceacross all channels. Coupled with the fact that 71% of retailers planto offer their customers the ability to “start thesale anywhere, finish the sale anywhere,” andit’s obvious that no brand can...
“Surfrider Foundation Business Sign-On Letter: Federal Action to Protect our Coasts” via our friends at SIMA and Surf Expo
Surfrider Foundation is asking for businesses in the surf and outdoor industry to join together to urge federal leadership to protect our nation’s coasts and ocean. Surfrider has launched a national sign-on letter for businesses to urge the Biden Administration and...
“How To Avoid Hearing A Customer’s “No, I’m Just Looking” Ever Again” by Bob Phibbs (The Retail Doctor)
Were you ever picked by a teacher to come up in front of class when you weren’t prepared to speak? It felt like hell, I bet. There’s an area of your retail store shoppers will avoid; it is the first eight feet after your doors. Some call it the decompression...
“New PPP Loans For Businesses With 20 Employees Or Less” by Krystina Morgan via Independent Retailer
The Biden administration announced five major changes in the Payroll Protection Program this week to make access to PPP loans more equitable, which could make a big difference for small businesses. Starting February 24, 2021, the U.S. Small Business Administration...
“Did you miss the live M1 webinar session this week? Not to worry, we recorded it for you!” via BRA Supporting Vendor Partner Management One
In this free educational webinar we sat down with industry experts to discuss changes to round 2 of the PPP geared towards helping small businesses. What does this mean for YOUR retail business? We cover everything you need to know on our live webinar session. In...
“The London Bridge Skateboard Hero” via Transworld Skateboarding
In 2017, three terrorists driving a van ploughed into people in central London before taking to the streets to randomly attack anyone they came across. At the same time, Ignacio Echeverría was having a typical Saturday Night out skateboarding with his friends. Hear...