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Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | SUP | Swim | Outdoor | Wake

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Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | SUP | Swim | Outdoor | Wake

Lower day to day costs, increase margins, create more remarkable customer experiences

Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | SUP | Swim | Outdoor | Wake

Stay Current on the Latest Industry News and Consumer Trends

Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | SUP | Swim | Outdoor | Wake

Welcome to the Board Retailers Association (BRA) website.  Below you will find helpful and relevant articles that we carefully curate for the benefit of our BRA Retail Members several times per week. Be sure to scroll through the most recent articles or use the Search/Lookup feature in the Menu above to find topics and keywords related to recent and not-so-recent articles that may help you lower costs, increase margins, or create more remarkable customer experiences.  We deliberately made this our site landing page to demonstrate our commitment to “Protecting Retailers and a Lifestyle” for over 20 years (since 2003).

Be sure to visit the About Us, Retail Member Benefits and Join pages on this site to learn more about and benefit from our resourceful nonprofit trade association committed to helping board specialty, outdoor specialty, and lifestyle specialty retailers to survive, thrive, and keep “the special in specialty” for free

BRA Covid-19 Retailer Resource Guide (strategies, webinars, loans and more) – published on March 23, 2020 / last updated with links to recently updated resources on May 14, 2021

BRA Covid-19 Retailer Resource Guide (strategies, webinars, loans and more) – published on March 23, 2020 / last updated with links to recently updated resources on May 14, 2021

Welcome to the BRA COVID-19 Resource Guide. Below you will find resources for the benefit of all board specialty retailers (BRA Retail Members and non-members alike) during this challenging period. The Board Retailers Association is actively aggregating resources to...

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“How To Increase Retail Sales KPIs: Ditch Being Passive (When an employee has good upselling skills, they can do more with less..)” by Bob Phibbs (The Retail Doctor)

“How To Increase Retail Sales KPIs: Ditch Being Passive (When an employee has good upselling skills, they can do more with less..)” by Bob Phibbs (The Retail Doctor)

A quick walk through the mall shows retailers are trying to increase revenues with some fairly dramatic sales. But sales can hide the cause of death of many stores...passive employees. Let me explain… Selling a bunch of merchandise for a loss, even if it generates...

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“Texting is hot. How to use it effectively? Glad you asked – 7 Clever Ways To Use Text Messaging In Your Business” on-demand webinar by The Retail Doctor and Podium

“Texting is hot. How to use it effectively? Glad you asked – 7 Clever Ways To Use Text Messaging In Your Business” on-demand webinar by The Retail Doctor and Podium

Text is the only marketing channel with a 98% open rate. With that knowledge, how do you build an effective SMS marketing campaign?Covering everything from simple tips and tricks to compliance to building a world-class opt-in flow, this webinar will get you up to...

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Available Now: On-Demand Relevant and Helpful Educational Webinar “Retail E-Commerce: Adapting to the New Consumer Mindset in 2021 and Beyond”

Board Retailers Association kicked off the first of many relevant and helpful quarterly webinars on a variety of topics in collaboration with BRA Supporting Vendor Partner Management One on March 30, 2021. Fortunately, many board retailers saw demand for products rise...

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“DEW TOUR OFFICIALLY ANNOUNCES SUMMER 2021 SKATEBOARDING DATES & LOCATION IN DES MOINES, IOWA – 2021 Summer Dew Tour to be Held May 20-23 at the New Lauridsen Skatepark” via PR link from Transworld Skateboarding

“DEW TOUR OFFICIALLY ANNOUNCES SUMMER 2021 SKATEBOARDING DATES & LOCATION IN DES MOINES, IOWA – 2021 Summer Dew Tour to be Held May 20-23 at the New Lauridsen Skatepark” via PR link from Transworld Skateboarding

Home of the nation’s largest skatepark, and will serve as the only U.S.-based global Olympic skateboard qualifying event in 2021. Sanctioned by world skate as pro tour level events for men’s & women’s skateboard street and park See details below about a Zoom press...

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“Ten Ways to Keep Your Wakeboarding Fun – A list of easy ways to keep your riding fresh from our friends at Slingshot” by Garrett Cortese via Wakeboarding Mag

“Ten Ways to Keep Your Wakeboarding Fun – A list of easy ways to keep your riding fresh from our friends at Slingshot” by Garrett Cortese via Wakeboarding Mag

Dylan Miller getting surfy with it and busting his fins loose over the wake. Simple tricks like this can add a ton of fun to your day-to-day riding. -Cortese Wakeboarding is an awesome sport. Over the years it has continued to progress in mind-blowing ways. The fact...

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