Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Industry Veterans Weigh In on Sole Tech’s Legacy” by Tiffany Montgomery via Shop Eat Surf

by admin | Jul 9, 2024 | Community, News, Shoe Market, Snowboard

Clockwise from top left: Sole Tech Founder Pierre André Senizergues; head of marketing Don Brown; Pierre with former longtime Sole Tech exec Yasemin Oktay Hume. Far left photo courtesy of Sole Tech; others, SES file photos. Sole Technology has been an important part...

“Summer Action Steps That Prep Retailers for a Holiday Blizzard of Sales” by Bob Phibbs via the Retail Doctor Blog

by admin | Jul 3, 2024 | Brick & Mortar, Community, Holiday, Inventory Management, Merchandising, Resources, Retail Strategy, Sales Training, Story Telling

Christmas in July. We’ve all heard the phrase as a marketing slogan, but Planning Ahead for Successful Holidays is a better concept. By strategizing early, you can ensure your store is prepared to meet customer demands, optimize inventory, and create memorable...

“9 Core Skate Shops You Need to Visit in San Diego” by Brian Blakely via Transworld Skateboarding

by admin | Jun 29, 2024 | Brick & Mortar, Community, Industry, News, Skateboard, Small Business

Sixes and Sevens new location in Oceanside Skate shops are often the pillar of local skate scenes across the globe and are always going above and beyond to do great things for their communities. And while “core” shops exist all over the world,...

“U.S. Ski and Snowboard, X Games Announce Partnership” by Cooper Gegan via The Inertia

by admin | Jun 25, 2024 | Community, Competitions, Industry, News, Snowboard

Photo: Joshua Duplechian / X Games U.S. Ski & Snowboard and X Games just announced they are collaborating to create The Winter X Games Series. The newly minted series will include U.S. Ski & Snowboard World Cup events, the Toyota U.S....

“Foot Locker’s new loyalty program lets shoppers redeem points for cash, sneaker access” by Cara Salpini via Retail Dive

by admin | Jun 21, 2024 | Brick & Mortar, Community, Customer Experience, Customer Loyalty, Footwear, News, Retail Strategy, Retail Technologies, Shoe Market

The Sneaker Hub in Foot Locker’s new store concept is a space where shoppers can customize the laces of their new shoes, pick up online orders or sign up for the loyalty program. Courtesy of Foot Locker, Inc. A new mobile app will join the refreshed FLX Rewards...

“Hawaiian Airlines Turns Old Life Vests Into Surfing Dry Bags” by Juan Hernadez via The Inertia

by admin | Jun 7, 2024 | Community, Industry, News, Surf, Sustainability

Not the worst idea, actually. Photo: Hawaiian Airlines Believe it or not, those inflatable airline life vests flight attendants are forced to perform weird presentations with have an expiration date. While the lifespan of your typical vest is (according to the...