Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“5 Reasons Your Store Should Shred the Digital Marketing Pipeline” by Natalie Gowen of Moxie Tonic

“5 Reasons Your Store Should Shred the Digital Marketing Pipeline” by Natalie Gowen of Moxie Tonic

by | Apr 22, 2024 | Digital Advertising, E-Commerce, Email Marketing, m-commerce, Resources, Retail Strategy, SEO, Social Commerce, Social Media, Story Telling, Website

Let me guess, you’d rather be on your board than thinking up marketing schemes. Want the secret to getting back outside? A solid digital marketing pipeline.  With marketing in place, you can rest easy that customers are going to find your store, find their gear,...
“How Livestreaming Can Help Brands and Retailers Optimize Digital Shelf Space” by Zarnaz Arlia via Total Retail

“How Livestreaming Can Help Brands and Retailers Optimize Digital Shelf Space” by Zarnaz Arlia via Total Retail

by | Aug 17, 2023 | Brick & Mortar, Community, Customer Experience, E-Commerce, m-commerce, Merchandising, News, Retail Strategy, Retail Technologies, Social Commerce, Social Media

After first gaining popularity in the mid-1980s when CPG markets saw an explosion of products, slotting fees continue to be a routine cost retailers charge brands. Essentially, a slotting fee is what brands and manufacturers pay to have their products placed in prime...