Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“How Livestreaming Can Help Brands and Retailers Optimize Digital Shelf Space” by Zarnaz Arlia via Total Retail

“How Livestreaming Can Help Brands and Retailers Optimize Digital Shelf Space” by Zarnaz Arlia via Total Retail

by | Aug 17, 2023 | Brick & Mortar, Community, Customer Experience, E-Commerce, m-commerce, Merchandising, News, Retail Strategy, Retail Technologies, Social Commerce, Social Media

After first gaining popularity in the mid-1980s when CPG markets saw an explosion of products, slotting fees continue to be a routine cost retailers charge brands. Essentially, a slotting fee is what brands and manufacturers pay to have their products placed in prime...

“Top Questions We Get Asked As A Social Media Marketing Agency” by Steph Bechard of Crystal Media plus enter now to win a Social Media Content Strategy Power Hour Coaching Session (valued at $300)

by | Jul 27, 2023 | Giveaway, m-commerce, News, Retail Strategy, Retail Technologies, Social Media

The Crystal Media team is frequently on the road at business conferences, meets retailers at various events, and interacts with business owners on social media. As a result, we often come across a set of common questions from retailers. Today, we’d like to...