Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Surf Expo September 2026 Continued 50th Anniversary Year With Strong Retail Attendance, Debut Creator Program and Expanding Dive Category” by Angie Marks via Surf Expo News

by admin | Sep 30, 2026 | News, Opinion, Outdoor, Resources, Retail Strategy, Reviews, Skateboard, Social Media, Surf, Trade Shows

Photo courtesy of Surf Expo Surf Expo September 2026 Continued 50th Anniversary Year With Strong Retail Attendance, Debut Creator Program and Expanding Dive Category   ORLANDO, Fla. – September 29, 2026 — Surf Expo, the premier watersports and coastal...

“Retail’s AI Taskmaster: Technology Turns Associates into Digital Servants” by Bob Phibbs via The Retail Doctor Blog

by admin | Mar 26, 2025 | Artificial Intelligence / CHAT GPT, Brick & Mortar, Customer Experience, Customer Service, HR, m-commerce, Resources, Retail Strategy, Social Media

I shared a story last month about a visit to Saks where associates were too engrossed in their smartphones to look up at shoppers. A friend commented they had the same experience and when they asked the manager, they were told, “Oh, they’re clienteling.” First, I...

“5 Reasons Your Store Should Shred the Digital Marketing Pipeline plus view on-demand webinar and access special resource guide right here” by Natalie Gowen of Moxie Tonic

by admin | Jan 12, 2025 | Digital Advertising, E-Commerce, Email Marketing, m-commerce, Resources, Retail Strategy, SEO, Social Commerce, Social Media, Story Telling, Website

Let me guess, you’d rather be on your board than thinking up marketing schemes. Want the secret to getting back outside? A solid digital marketing pipeline.  With marketing in place, you can rest easy that customers are going to find your store, find their gear,...

“Social Media’s Accountability Without Alienating Teens”

by admin | Mar 19, 2024 | News, Social Media

Teen social media users are in for a year of frustrating surprises. That’s because both the U.S. Senate and social media platform founders are facing pressures to make 2024 a year of remediation. YouTube expanded parental controls back in 2021,...

“7 Sales-Boosting Social Commerce Retail Marketing Strategies” by Bob Phibbs via Retail Doctor Blog

by admin | Feb 3, 2024 | Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

I remember when a local business group asked me to present for half a day and the focus became social media marketing for retail stores. It was a typical group of small and medium-sized businesses that sold everything from clothing and sporting goods to banking...

“3 Ways Merchants Can Use TikTok and Instagram to Increase Holiday Sales” by Liam Gerada via Total Retail

by admin | Nov 9, 2023 | E-Commerce, Resources, Retail Technologies, Social Commerce, Social Media

Social media platforms like TikTok and Instagram are making strides with online shopping as new features become available. For example, TikTok Shop provides consumers easy access to purchase products directly through the application. As we head into the holiday...