Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“5 Reasons Your Store Should Shred the Digital Marketing Pipeline plus view on-demand webinar and access special resource guide right here” by Natalie Gowen of Moxie Tonic

“5 Reasons Your Store Should Shred the Digital Marketing Pipeline plus view on-demand webinar and access special resource guide right here” by Natalie Gowen of Moxie Tonic

Let me guess, you’d rather be on your board than thinking up marketing schemes. Want the secret to getting back outside? A solid digital marketing pipeline.  With marketing in place, you can rest easy that customers are going to find your store, find their gear,...
“Gen AI and the Top Fraud Trends Retailers Can’t Ignore This Holiday Season” by James Bruni via Total Retail

“Gen AI and the Top Fraud Trends Retailers Can’t Ignore This Holiday Season” by James Bruni via Total Retail

Credit: iStock.com by iStock.com As retailers leverage online shopping options for busy customers this holiday season, they’re finding that industry-wide, sales are up (and continuing to rise), and the industry is expected to exceed $6 trillion in sales this...
“Rising Retail Pricing Pressures Mandate an Elevated Emphasis on Cost Reduction Strategies” by Ryan Swiderski via Total Retail

“Rising Retail Pricing Pressures Mandate an Elevated Emphasis on Cost Reduction Strategies” by Ryan Swiderski via Total Retail

Credit: Getty Images by vittaya25 Despite recent progress in reducing inflation, prices are still high and consumers remain under pressure. Excess savings accumulated during the pandemic have been depleted for a substantial part of the population and credit card...
“2024 Retail Trends: How the Latest Technologies Continue to Shape the Industry” by Pierre Kremer

“2024 Retail Trends: How the Latest Technologies Continue to Shape the Industry” by Pierre Kremer

Credit: Getty Images by FangXiaNuo Our rapidly digitalizing and globalizing world hasn’t been kind to the retail industry these past few years, especially for brick-and-mortar stores. As a result, many retailers have begun to wrestle with questions concerning...