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Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | SUP | Swim | Outdoor | Wake

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Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | SUP | Swim | Outdoor | Wake

Lower day to day costs, increase margins, create more remarkable customer experiences

Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | SUP | Swim | Outdoor | Wake

Stay Current on the Latest Industry News and Consumer Trends

Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | SUP | Swim | Outdoor | Wake

Welcome to the Board Retailers Association (BRA) website.  Below you will find helpful and relevant articles that we carefully curate for the benefit of our BRA Retail Members three or four times per week. Be sure to scroll through the most recent articles or use the Search/Lookup feature to find topics and keywords related to recent and not-so-recent articles that may help you lower costs, increase margins, or create more remarkable customer experiences.  We deliberately made this our site landing page to demonstrate our commitment to “Protecting Retailers and a Lifestyle” for over 20 years (since 2003).

Be sure to visit the About Us, Retail Member Benefits and Join pages on this site to learn more about and benefit from our resourceful nonprofit trade association committed to helping board specialty, outdoor specialty, and lifestyle specialty retailers to survive, thrive, and keep “the special in specialty” for free. 

“Unlock Your Best Holiday Season Yet: A Retailer’s Ultimate Guide to Boosting Sales and Winning Customers” by Bob Phibbs via The Retail Doctor Blog

“Unlock Your Best Holiday Season Yet: A Retailer’s Ultimate Guide to Boosting Sales and Winning Customers” by Bob Phibbs via The Retail Doctor Blog

Retailers face intense competition during the holidays. How can you prepare for the holidays with your crew? The key is to start early. This guide offers holiday retail sales strategies to optimize your store's performance. Preparing brick-and-mortar stores for Black...

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“How retailers plan to promote their stores for last-minute holiday orders” by Gabriel Barkho via Modern Retail

“How retailers plan to promote their stores for last-minute holiday orders” by Gabriel Barkho via Modern Retail

Ivy Liu E-commerce shopping has grown significantly in the last few years — and retail companies naturally invested heavily in digital marketing and online fulfillment. But with shipping costs consistently going up, retailers are nudging more people to do their...

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“Quiet Storm, Sun Diego, Katin and Surf Expo Raise Money for Maui Sports Foundation” by Tiffany Montgomery via Shop Eat Surf

“Quiet Storm, Sun Diego, Katin and Surf Expo Raise Money for Maui Sports Foundation” by Tiffany Montgomery via Shop Eat Surf

Quiet Storm owner Bill Dreibelbis, Hi-Tech Surf Sports owner Kim Ball, Sun Diego owner Dave Nash. Photo by SES. In addition to the buying and selling happening on the floor of Surf Expo, there was philanthropy in the mix as well. High volume retailer Quiet Storm has...

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“Optimize Your Retail Store Location To Boost Foot Traffic And Conversions” by Bob Phibbs via The Retail Doctor Blog

“Optimize Your Retail Store Location To Boost Foot Traffic And Conversions” by Bob Phibbs via The Retail Doctor Blog

Choosing the right location for your retail store is complex but crucial. It requires a deep understanding of your target market, brand, and business model. Whether you're struggling with foot traffic and conversions, looking to add a location, relocate an existing...

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“Tech Tools That Can Create More Interactive and Informative In-Store Navigation” by Sajid Mohamedy via Total Retail

“Tech Tools That Can Create More Interactive and Informative In-Store Navigation” by Sajid Mohamedy via Total Retail

Credit: Getty Images by Busakorn Pongparnit If you were to sit and watch a video of your customers browsing your store, you would undoubtedly see a mix of those who know exactly what they want and can intuitively find it, combined with a sea of shoppers baffled by the...

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“How Livestreaming Can Help Brands and Retailers Optimize Digital Shelf Space” by Zarnaz Arlia via Total Retail

“How Livestreaming Can Help Brands and Retailers Optimize Digital Shelf Space” by Zarnaz Arlia via Total Retail

After first gaining popularity in the mid-1980s when CPG markets saw an explosion of products, slotting fees continue to be a routine cost retailers charge brands. Essentially, a slotting fee is what brands and manufacturers pay to have their products placed in prime...

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“Surf Expo Summer Edition Heats Up with New Brands, Floor Category” by Kari Hamanaka via Shop eat Surf

“Surf Expo Summer Edition Heats Up with New Brands, Floor Category” by Kari Hamanaka via Shop eat Surf

SES file photo Expect plenty of newness come September for the Surf Expo Summer show. That includes roughly 30% of the exhibitor makeup being new, a continued uptick of buyers and brands from specialty outdoor outfitters, and the growing presence of emerging...

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“Top Questions We Get Asked As A Social Media Marketing Agency” by Steph Bechard of Crystal Media plus enter now to win a Social Media Content Strategy Power Hour Coaching Session (valued at $300)

The Crystal Media team is frequently on the road at business conferences, meets retailers at various events, and interacts with business owners on social media. As a result, we often come across a set of common questions from retailers. Today, we'd like to address...

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“Defensive Selling Isn’t Customer Service: Insights for Retail Managers” by Bob Phibbs via The Retail Doctor Blog

“Defensive Selling Isn’t Customer Service: Insights for Retail Managers” by Bob Phibbs via The Retail Doctor Blog

Defensive selling is a sales approach typically driven by a sales associate's anxiety and the assumption that a customer will only make a purchase if the salesperson is proactive to perceived customer objections. Salespeople feel it is customer service, but often, it...

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“Uncertainty around UPS is ‘kryptonite’ to supply chains, RILA warns” by Daphne Howland via Retail Dive plus link to enroll in BRA FedEx PartnerShip Discount Shipping Program

“Uncertainty around UPS is ‘kryptonite’ to supply chains, RILA warns” by Daphne Howland via Retail Dive plus link to enroll in BRA FedEx PartnerShip Discount Shipping Program

Teamsters General President Sean O’Brien speaks during national contract negotiations with UPS. The Retail Industry Leaders Association urged the two sides to strike a deal in order to avoid risk to supply chains and the economy. Permission granted by...

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“Professor Schmitt has released a nice variety of switch plates, frames, coasters and other remarkable PS Stix ‘UpCycle’ skateboard products, which are now available at wholesale pricing to BRA Retail Members” by Doug Works, BRA Executive Director

“Professor Schmitt has released a nice variety of switch plates, frames, coasters and other remarkable PS Stix ‘UpCycle’ skateboard products, which are now available at wholesale pricing to BRA Retail Members” by Doug Works, BRA Executive Director

Paul Schmitt aka Professor Schmitt has been designing and producing skateboards for nearly four decades. A skateboarder himself since he was a young boy, today his products are known world wide for their quality, performance and durability. Paul is the founder of one...

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“As Retailers Use New Tactics to Drive Loyalty, Here’s How to Tell What’s Working (and What’s Not)” by Mike Debnar via Total Retail

“As Retailers Use New Tactics to Drive Loyalty, Here’s How to Tell What’s Working (and What’s Not)” by Mike Debnar via Total Retail

Several companies are experimenting with new initiatives to improve customer loyalty, including Amazon.com paying customers to pick up purchases and retailers like Abercrombie & Fitch, Anthropologie, and Gap ramping up discounts. Others, like Jenni Kayne and...

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