Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Industry Veterans Weigh In on Sole Tech’s Legacy” by Tiffany Montgomery via Shop Eat Surf

by admin | Jul 9, 2024 | Community, News, Shoe Market, Snowboard

Clockwise from top left: Sole Tech Founder Pierre André Senizergues; head of marketing Don Brown; Pierre with former longtime Sole Tech exec Yasemin Oktay Hume. Far left photo courtesy of Sole Tech; others, SES file photos. Sole Technology has been an important part...

“Foot Locker’s new loyalty program lets shoppers redeem points for cash, sneaker access” by Cara Salpini via Retail Dive

by admin | Jun 21, 2024 | Brick & Mortar, Community, Customer Experience, Customer Loyalty, Footwear, News, Retail Strategy, Retail Technologies, Shoe Market

The Sneaker Hub in Foot Locker’s new store concept is a space where shoppers can customize the laces of their new shoes, pick up online orders or sign up for the loyalty program. Courtesy of Foot Locker, Inc. A new mobile app will join the refreshed FLX Rewards...

“Nike Embraces Wholesale Again as It Looks to Improve Results”

by admin | Mar 23, 2024 | Brick & Mortar, Footwear, News, Retail Economy, Shoe Market

The Nike Air Max Dn, which launches March 26 in 4,000 doors. Photo courtesy of Nike Inc. Nike executives detail how the company plans to return to bigger growth. Plus, why Converse’s sales dropped double digits. This article is available to Shop Eat Surf Executive...

“An in depth breakdown of the Nike SB Air Max Ishod” by David of Bluetile and Blair Alley via Transworld Skateboarding

by admin | Jan 15, 2024 | News, Product Reviews, Shoe Market, Skateboard

Dave is the man and his shop in South Carolina, Bluetile, is one of the gems out there. He’s got a great Youtube series going where he gets into the nitty gritty of new shoes. Check his breakdown of the upcoming Nike SB Ishod 2, or as some are calling...

“‘We’ve chosen both’: How Nike aims to connect DTC and wholesale” by Cara Salpini via Retail Dive

by admin | May 6, 2023 | Brick & Mortar, Debate, DTC, Industry, News, Retail Partners, Shoe Market

Nike Live is a localized store concept and is one of several formats Nike uses to connect with shoppers. Courtesy of Nike While the athletics giant has invested heavily in its own digital channels and physical stores, the retailer is also trying to broaden its...

“How eBay’s authentication process pulls in the most dedicated sneakerheads” by Katishi Maake via Retail Brew

by admin | Apr 24, 2023 | Community, Industry, News, Shoe Market

eBay To date, eBay has authenticated more than 4 million shoes globally, and on average, there are 1.7 million listings on the site each day, the company said. Talk to any sneakerhead and they’ll tell you authenticity matters (and what they copped in the latest Jordan...