Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Why Specialty Retailers Are Adding The Beach Rooster To Their Shelves” by Maggie Raymond via TBR Blog

by Doug Works | Jul 28, 2026 | Associate Members, Brick & Mortar, News, Opinion, Product Reviews

A Sun Care Brand With Strong Shelf Appeal, Smart Repeat Sales Potential, And A Story Customers Connect With Not every sunscreen belongs in every store. Big-box SPF may work in a supermarket aisle, but independent surf, skate, wake, SUP, and outdoor retailers know...

“Let’s talk about winter UV rays.” by Maggie Raymond via BRA Blog

by admin | Feb 6, 2026 | Customer Experience, Educational Opportunity, News, Opinion, Product Reviews

When the temperatures drop and the snow starts to fall, most people pack away their beach towels and their sunscreen, assuming the sun’s harmful rays have also gone into hibernation. UV radiation is a year-round threat, and for winter action sports enthusiasts,...

“3 Problems Every Board Shop Customer Has — and How to Fix Them Instantly” by Kevin Adametz via Retail Solutions

by admin | Oct 28, 2025 | Brick & Mortar, Customer Experience, Industry, News, Product Reviews

Every board shop customer knows the struggle: killer shoes, soaked gear, and that unmistakable post-session funk. Whether it’s a day in the park, a dawn surf, or a weekend on the mountain, moisture and odor always tag along for the ride.Meet SmellWell Freshener...

“Toxic SPF Is Costing You More Than You Think—Here’s What Smart Retailers Are Doing About It” by Maggie Raymond via BRA Blog

by admin | Oct 20, 2025 | Opinion, Outdoor, Product Reviews, Skateboard, Snowboard, SUP, Surf

Sunscreen is a staple in any outdoor, resort, or beachside retail environment—but many retailers are just now waking up to a growing problem: the harmful ingredients hiding inside conventional SPF. For shop owners and buyers trying to align their inventory with...

“Product Picks from the Floor of Outdoor Retailer Summer” by Cameron Martindale via The Daily

by admin | Jul 19, 2024 | News, Outdoor, Product Reviews

Photos by Cameron Martindell for The Daily. There was lots of great gear at the Outdoor Retailer Summer show. The Daily’s gear expert, Cameron Martindell, cruised the aisles to find the products that stood out. At Outdoor Retailer Summer this June, I visited...

“Hubi’s Surf Atlas and Wiilder Adventures & Animals A-Z Book Review” plus OR Summer giveaway by Doug Works (BRA Executive Director)

by Doug Works | Jun 17, 2024 | Book Review, News, Opinion, Product Reviews, Surf, Trade Shows

Last Summer, I started noticing a few Instagram posts from a number of our Retail Members including BRA Distinguished Retail Member Hansen Surf Shop in Encinitas and a number of outdoor adventure shop members about this interesting surf adventure book for kids called...