“Martha Presents ‘Surf Shop Stories'” by Martha via PR on Shop Eat Surf

“Martha Presents ‘Surf Shop Stories'” by Martha via PR on Shop Eat Surf

Billy Meistrell, from Dive N’ Surf, is featured in Martha’s documentary series “Surf Shop Stories.” Courtesy of Martha

PRESS RELEASES | Published Dec 13, 2023

In a bid to amplify the heartbeat of retail and celebrate the essence of human connection, we proudly present “Surf Shop Stories,” an enthralling documentary series that immerses viewers in the compelling narratives of classic surf shop owners, buyers, and employees.

“Surf Shop Stories” is not just a documentary series; it’s a journey into the soul of surf culture. Each episode unfolds the rich history and unique experiences of surf shop enthusiasts, shedding light on the profound impact these establishments have on communities and the broader surf industry.

Unveiling the Inaugural Episode

The debut episode of “Surf Shop Stories” unveils the riveting tale of Billy Meistrell, from Dive N’ Surf. This episode provides an intimate look into the history of the shop, offering insights into the evolution of the surf industry, the significance of local purchasing, sustainability practices, and more. Billy Meistrell’s narrative is a testament to the passion and dedication that defines the culture of classic surf shops.

About the Mission

At the heart of this documentary series is a mission to enhance the vitality of retail through the celebration of human interaction. By spotlighting the narratives of classic surf shops, “Surf Shop Stories” aims to foster a deeper connection between communities and the retail spaces that shape their identity.

Where to Watch

The inaugural episode featuring Billy Meistrell from Dive N’ Surf is now available for viewing. Tune in to our web to embark on this immersive journey into the heart of surf culture.

About Martha Headwear: Martha Headwear is a B-Corp certified brand recognized for its top- tier headwear and backpacks. With a steadfast commitment to sustainability and the support of independent retailers, the brand exclusively sells its products through retailers, ensuring they receive the dedicated attention and service they deserve. Upholding these values, Martha Headwear fosters a more robust, sustainable future for all parties involved.

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We, at Board Retailers Association, absolutely see the value in increased goodwill, customer loyalty, and customer experience by encouraging BRA Retail Members to align with and collaborate with at least two non-profit Community Partners every year. Our current list of BRA Community Partners in no particular order include @4Ocean, @boardsforbros, @theskateparkproject, @surfersforautism, @skateparkrespect, @surfskatescience, @grindforlife, @surfingheritage, @exposureskate, @lookbacklibrary, @createaskate, @skateshopday and @surfshopday. If you would like to be introduced to the awesome people behind any of these outstanding organizations, email and include “BRA Community Partner intro” in the subject line.

If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($100/yr.) Membership via this super simple join form