by admin | Jul 23, 2023 | Brick & Mortar, Clearance Sales / Discounting, Customer Experience, Customer Service, Resources, Retail Strategy
Defensive selling is a sales approach typically driven by a sales associate’s anxiety and the assumption that a customer will only make a purchase if the salesperson is proactive to perceived customer objections. Salespeople feel it is customer service, but...
by admin | Mar 18, 2023 | Brick & Mortar, Clearance Sales / Discounting, Consumer Behavior, Customer Experience, Event Planning, Resources, Retail Strategy
What is the difference between a clearance and a sale? A sale is often a specific brand promotion or even a storewide discount. Why do stores have clearance sales? To help get some of their money back when an item doesn’t sell in a profitable timeframe....