Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“How retailers plan to promote their stores for last-minute holiday orders” by Gabriel Barkho via Modern Retail

“How retailers plan to promote their stores for last-minute holiday orders” by Gabriel Barkho via Modern Retail

Ivy Liu E-commerce shopping has grown significantly in the last few years — and retail companies naturally invested heavily in digital marketing and online fulfillment. But with shipping costs consistently going up, retailers are nudging more people to do their...
“Defensive Selling Isn’t Customer Service: Insights for Retail Managers” by Bob Phibbs via The Retail Doctor Blog

“Defensive Selling Isn’t Customer Service: Insights for Retail Managers” by Bob Phibbs via The Retail Doctor Blog

Defensive selling is a sales approach typically driven by a sales associate’s anxiety and the assumption that a customer will only make a purchase if the salesperson is proactive to perceived customer objections. Salespeople feel it is customer service, but...
“Balancing Inventory: Making Friends With Retail Pricing and Clearance Sales” by Bob Phibbs via The Retail Doctor Blog

“Balancing Inventory: Making Friends With Retail Pricing and Clearance Sales” by Bob Phibbs via The Retail Doctor Blog

What is the difference between a clearance and a sale? A sale is often a specific brand promotion or even a storewide discount. Why do stores have clearance sales? To help get some of their money back when an item doesn’t sell in a profitable timeframe....