Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Not all event canopies are created equal plus BRA Special Member pricing is available on Action Sports Canopies” by Doug Works via ASC Blogpost

by Doug Works | Mar 5, 2026 | Event Planning, Industry, News, Resources

Action Sports Canopies offers a comprehensive range of customizable event display solutions, allowing retailers to build cohesive, scalable, branding systems. From entry-level kits to full trade show setups, retailers can expand their display inventory while...

“Etnies, éS, and Emerica Closed E-Commerce Sites for Skate Shop Day” by Tiffany Montgomery via Shop Eat Surf

by admin | Mar 2, 2026 | Brick & Mortar, Community, Customer Experience, E-Commerce, Event Planning, Holiday, News, Opinion, Shoe Market, Skateboard

Clockwise from top left: Swedish sales rep Ante with the Kiosk Skate Shop crew in Orebro, Sweden; Kevin “Spanky” Long delivered a hand-drawn postcard and donuts to Val Surf in Los Angeles; A special delivery of goodies for Slappy’s Garage in San...

“If You’re Always Running a Sale, You’re Always Losing Margin” by Bob Phibbs via The Retail Doctor Blog

by admin | Feb 27, 2026 | Brick & Mortar, Clearance Sales / Discounting, Consumer Behavior, Customer Experience, Event Planning, Resources, Retail Strategy

From independent boutiques to national chains, many retailers lean heavily on coupons, sales, and markdowns to drive traffic. On the surface, discounting seems like an easy win to boost sales. In fact, almost all American shoppers (a whopping 94%) redeem at least one...

“US Father’s Day gift spending forecast to reach all-time high” by Mohamed Dabo via Retail Insight

by admin | May 30, 2025 | Brick & Mortar, E-Commerce, Event Planning, Holiday, News, Retail Economy, Retail Strategy

The survey shows growing demand for personalised, experience-based gifts, with higher spending and online shopping leading. / Credit: Prostock-studio via Shutterstock Americans are set to spend a record $24bn on Father’s Day in 2025, according to new data from the...

“Ultraskate Win + Heart Attack + Longboarding to Recovery.” by Bill Ennis (BRA Board Member and owner of Dig Paddlesports) via Dig Paddlesports Blog

by admin | Mar 10, 2025 | Competitions, Customer Experience, Event Planning, News, Outdoor, Skateboard, SUP

I checked my carotid pulse. It was there. February 25, 2024. 0300 hours. Radial pulse next. Blood was flowing through my wrist. “What in the hell is happening?” My back popped, but not much. I drank water, feeling dehydrated. I shifted my position in bed....

“5 Reasons To Shop at Your Local Skateshop” by Blair Alley via Transworld Skateboarding

by admin | Feb 14, 2025 | Brick & Mortar, Customer Experience, Event Planning, Holiday, Industry, News, Retail Strategy, Skate Art, Skateboard

As Skate Shop Day approaches, here are five reasons to support your local skate shop. Supporting your local skate shop is one of the most important things you must do as a skateboarder. Artist Henry Jones has a beautiful breakdown of his top five reasons...