Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Paul Kobriger—Skateboard Lifer, Artist, and Sixes and Sevens (BRA Retail Member) Shop Owner” by Blair Alley via TWS

by admin | Oct 4, 2024 | Brick & Mortar, Community, Customer Experience, News, Skate Art, Skateboard, Small Business

Screen shot from YouTube video New episode of CORE shows the talent and dedication of one of skateboarding’s most dedicated skateshop owners You ought to know Paul Kobriger from his many years of working in the skateboard industry. From TransWorld to...

“Enhancing Accessibility: Guide for Retailers to Create Inclusive Shopping Experiences” by Cameron Ward via Guest Blog

by admin | Sep 30, 2024 | Brick & Mortar, Community, Customer Experience, Retail Technologies

Image via Freepik Retail businesses stand at the forefront of innovation in our digital age – not just for what they sell but also how they sell. Creating an accessible shopping experience is paramount to embracing diversity and ensuring everyone, regardless of their...

“How to Greet Customers in Retail Stores and Keep Them Engaged” by Bob Phibbs via The Retail Doctor Blog

by admin | Sep 26, 2024 | Brick & Mortar, Customer Experience, Customer Service, HR, News, Resources, Retail Strategy

The first few seconds of a customer’s visit to a retail store are critical to setting the tone for their entire shopping experience. Too often, store associates miss this opportunity to create a lasting impression because they’re distracted or unsure how to engage....

“Retailing and Partnering With Nonprofits: How to Start a Fundraising Program and Make a Difference” by Jon Biedermann via TR plus a list of BRA Community Partners (we suggest collaborating with at least two annually)

by admin | Sep 12, 2024 | BRA Community Partners, Community, Customer Experience, Customer Loyalty, Industry

How to Start a Fundraising Program and Make a Difference | Credit: Getty Images by Peter Dazeley In today’s world, retail companies are faced with intense competition and are constantly seeking ways to differentiate themselves from their competitors. One...

“The flashy and painful parts” by Cole Nowicki via Simple Magic

by admin | Sep 7, 2024 | BRA Community Partners, Brick & Mortar, Community, Customer Experience, Industry, News, Opinion, Skateboard

One thing that is certain is the uncertainty of our shared history, especially in the online age. Like a scar or a gaudy gold ring, the past only exists if we carry it with us and show it to everyone we can. There have always been those who’d rather not, instead,...

“Why Next Gens Buy During Times of Cautious Spending” by Jasmine Glasheen via The Robin Report

by admin | Aug 24, 2024 | Brick & Mortar, Consumer Behavior, Customer Experience, News

If you haven’t been bombarded by statistics about next-gen cautious shopping behavior lately, then you’re probably in a news blackout orbiting around our planet on SpaceX alongside its overlord, Elon. The statistics are everywhere. What isn’t reported, however, is a...