Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Bringing Joy to Retail: The Art of Human Connection in Stores” by Bob Phibbs via The Retail Doctor Blog

by admin | Apr 20, 2024 | Brick & Mortar, Customer Experience, Customer Service, HR, News, Resources, Retail Strategy, Staffing

The art of selling is deeply intertwined with the art of human connection. As a retail speaker and trainer with over 30 years of experience, I’ve seen firsthand how the most memorable shopping experiences are those that spark a sense of joy and connection...

Michaels boosts in-store experience with birthday parties, classes by Tatiana Walk-Morris via Retail Dive

by admin | Mar 13, 2024 | Brick & Mortar, Community, Customer Experience, News, Retail Strategy, Skate Art

Kids at a Michaels birthday party. Starting at $299, Michaels will help customers organize two-hour parties for up to eight children. Courtesy of Michaels The crafts retailer reimagined its class offering and introduced a party planning service for children in the...

“Retailing and Partnering With Nonprofits: How to Start a Fundraising Program and Make a Difference” by Jon Biedermann via TR plus a list of BRA Community Partners (we suggest collaborating with at least two annually)

by admin | Mar 7, 2024 | BRA Community Partners, Community, Customer Experience, Customer Loyalty, Industry

How to Start a Fundraising Program and Make a Difference | Credit: Getty Images by Peter Dazeley In today’s world, retail companies are faced with intense competition and are constantly seeking ways to differentiate themselves from their competitors. One...

“What is a skateboard shop? – ‘A cultural hub, capitalist outpost, the scene of my gravest sin?'” by Cole Nowicki

by admin | Feb 27, 2024 | Brick & Mortar, Customer Experience, Opinion, Retail Crime, Skateboard

This is an extended version of a story that initially appeared in SBC Skateboard Vol. 24.1. You can look at that whole issue online here and subscribe to the mag here. The obvious, business-registry-grade answer is that it’s a place to buy hard and...

“Learn How to Increase Retail Sales With These 8 Pro Tips” by Bob Phibbs via The Retail Doctor Blog

by admin | Feb 23, 2024 | Brick & Mortar, Customer Experience, Customer Service, Resources, Sales Training

Looking for resources on how to increase sales in retail? The key is to realize in many ways, brick-and-mortar retailers have a finite client base. After all, only so many people will be willing to walk into your store on any given day. While great marketing can...

“2024 Retail Trends: How the Latest Technologies Continue to Shape the Industry” by Pierre Kremer

by admin | Feb 17, 2024 | Artificial Intelligence / CHAT GPT, Brick & Mortar, Customer Experience, Customer Loyalty, E-Commerce, m-commerce, News, Retail Technologies

Credit: Getty Images by FangXiaNuo Our rapidly digitalizing and globalizing world hasn’t been kind to the retail industry these past few years, especially for brick-and-mortar stores. As a result, many retailers have begun to wrestle with questions concerning...