Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Surf Expo September 2026 Continued 50th Anniversary Year With Strong Retail Attendance, Debut Creator Program and Expanding Dive Category” by Angie Marks via Surf Expo News

by admin | Sep 30, 2026 | News, Opinion, Outdoor, Resources, Retail Strategy, Reviews, Skateboard, Social Media, Surf, Trade Shows

Photo courtesy of Surf Expo Surf Expo September 2026 Continued 50th Anniversary Year With Strong Retail Attendance, Debut Creator Program and Expanding Dive Category   ORLANDO, Fla. – September 29, 2026 — Surf Expo, the premier watersports and coastal...

“How to Level the Technology Playing Field for Brick-and-Mortar Retail” by Kal Amin via Total Retail

by admin | Jul 30, 2025 | Artificial Intelligence / CHAT GPT, Brick & Mortar, News, Resources, Retail Strategy, Retail Technologies, Reviews

Credit: Getty Images by MoMo Productions Competing in the tech-saturated business landscape is easier than you might think Industries are rapidly adopting artificial intelligence. Today, 83 percent of companies are prioritizing AI in their business plans,...

“Combined book and speaker review for ‘All In’ and its remarkable author (and record-breaking waterman/ ocean pioneer), Chris Bertish” by Doug Works (BRA Executive Director)

by Doug Works | Mar 6, 2025 | Book Review, Industry, Reviews, SUP, Surf, Surf Expo, Trade Shows

Leading up to the most recent Surf Expo Trade Show, George (BRA Chairman and owner of Modern Skate & Surf) and I were evaluating potential guest speakers for our Board Retailers Association (BRA) Surf Expo Kickoff Breakfast, which was slated to happen on Day 1 of...

“The 12 Best Surf Books for Kids” by Rebecca Parsons via The Inertia

by admin | Mar 17, 2024 | Book Review, Community, Outdoor, Product Reviews, Reviews, Surf

Stoke your child’s curiosity of the ocean with these twelve awesome surf books for kids. Photo: Torsten Dederichs//Unsplash. Reading is beneficial for everyone, but especially children. It helps to strengthen the brain, build vocabulary, stimulate the imagination, and...

“Some 300,000 Onewheel electric skateboards recalled after 4 deaths and dozens of reported injuries” by Kenneth Niemeyer via Business Insider

by admin | Oct 3, 2023 | Industry, Insurance, News, Outdoor, Public Health, Reviews

OneWheel. Emily Li About 300,000 Onewheel electric skateboards have been recalled. Future Motion received four reports of deaths involving the Onewheel from 2019 to 2021. The recall includes models that lack a haptic buzz alert to warn riders when something is...

“Unmoderated Reviews: The Secret Killer to Consumer Trust and Experience” by Joshua Buxbaum via Total Retail

by admin | Jul 25, 2023 | Brick & Mortar, Customer Experience, Customer Loyalty, Resources, Retail Strategy, Retail Technologies, Reviews

Authenticity is at the forefront of every consumer buying decision, thus making reviews a barometer for a product and a company’s trustworthiness. Forty-nine percent of consumers trust reviews as much as personal recommendations...