“Surf Expo Offers Launch Pad for Summer 2024 and Beyond” by Kari Hamanaka via Shop Eat Surf & Surf Expo

“Surf Expo Offers Launch Pad for Summer 2024 and Beyond” by Kari Hamanaka via Shop Eat Surf & Surf Expo

Top Row (left to right): Rhythm men’s and women’s boardshorts; Former hoodie; Hurley Moore Aloha collaboration; Rusty’s RED collection. Bottom Row (left to right): Roark Bless Up dress; Lotus & Luna Master Healer jewelry; Rip Curl Flashbomb Fusion wetsuit. Photos by SES.

Last week’s Surf Expo September edition offered brands the chance to test retailer appetite for newness.

The timing was just right, about a week after the official close of the Boardriders portfolio’s sale to Authentic Brands Group as many buyers continued a quest to diversify their store floors.

What follows are just some of the launches SES saw at Surf Expo that reflect business and brand growth, whether that be evolution of new lines or product innovation as brands respond to the always changing consumer landscape.

Here’s a glimpse of some of what SES came across on last week’s trade show floor.

Click here to continue reading: Surf Expo Offers Launch Pad for Summer 2024 and Beyond | Shop-Eat-Surf

We, at Board Retailers Association, strongly encourage you to attend this massively important trade show. The new product ideas and business strategies that can be identified at the various educational seminars, networking forums, exhibitors booths and special events can make the difference between a normal or down season and a significant up season for your shop and enable you to recharge your battery and motivation. If you have never attended or it has been a while since you attended the show, be sure to email to inquire about possibly receiving free lodging at the upcoming January Show.  – Doug Works, Executive Director of BRA

If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($100/yr.) Membership via this super simple join form