Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“How to Train Retail Associates to Ask Why Questions Instead of What Questions” by Bob Phibbs via The Retail Doctor Blog

“How to Train Retail Associates to Ask Why Questions Instead of What Questions” by Bob Phibbs via The Retail Doctor Blog

The laziest way to attempt to sell something in a retail store is to let your associates ask “what” questions. What product do you need? What size? What color? What price range? It’s what I call the “let’s cut to the chase” way of...
“Why “Cash Is King” Kills Retail Sales (and Why Credit Card Fees Are Really Marketing Costs)” by Bob Phibbs via The Retail Doctor Blog

“Why “Cash Is King” Kills Retail Sales (and Why Credit Card Fees Are Really Marketing Costs)” by Bob Phibbs via The Retail Doctor Blog

Credit card customers spend more than cash customers … a lot more. Research shows card users spend 12 to 18 percent more per transaction than those paying with cash. The Federal Reserve found non-cash purchases average more than four...