by admin | May 2, 2026 | Brick & Mortar, Customer Experience, Customer Service, Sales Training
Your associate looks up at the register and says: “Anything else?”The customer says no. The sale closes. And roughly 10% of that transaction walks out the door with them.Not because the customer did not want more. Because your associate handed them the...
by admin | Apr 24, 2026 | News, Resources, Sales Training
Retail training fails for one reason: it protects associates from failure instead of using it as the mechanism for learning. Videos, quizzes, and microlearning apps improve completion rates but do not change behavior on the floor. The only thing that does is repeated...
by admin | Apr 8, 2026 | Brick & Mortar, Consumer Behavior, Customer Experience, Customer Service, Resources, Sales Training
It will be a place that has no idea who you are. There is a particular freedom in being unknown. No purchase history following you through the door. No algorithm anticipating your next move. No recommendations based on what people like you tend to buy. Just you,...
by admin | Jan 23, 2026 | Brick & Mortar, Customer Experience, Customer Service, Educational Opportunity, Resources, Retail Strategy, Sales Training, Staffing, Story Telling
The laziest way to attempt to sell something in a retail store is to let your associates ask “what” questions. What product do you need? What size? What color? What price range? It’s what I call the “let’s cut to the chase” way of...
by admin | Jan 7, 2026 | Brick & Mortar, HR, Opinion, Resources, Sales Training
Your store manager is buried. They’re unpacking boxes at 6 AM, fixing the display that nobody else can seem to get right, covering a call-out on the register, and trying to squeeze in interviews for the third assistant manager who quit this year. Meanwhile,...
by admin | Nov 22, 2025 | Brick & Mortar, Customer Experience, Holiday, News, Retail Strategy, Sales Training, Story Telling
Decorating a store is at the heart of great retailing. During these times, it will be the deciding factor in wowing wary shoppers and increasing impulse buying. Various seasonal times and holidays can inspire retailers to create magic for their customers. Young and...
