Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“How Do I Hire Seasonal Employees for the Holidays at My Retail Store?” by Bob Phibbs via The Retail Doctor Blog

“How Do I Hire Seasonal Employees for the Holidays at My Retail Store?” by Bob Phibbs via The Retail Doctor Blog

Hire now, hire more people than you think you need, and make it easy to say yes. Put the hourly rate in the ad, let applicants apply from their phone, interview on past behavior, hand every hire a signed six-week schedule, and give one person the job of training them...
“What Do I Say When a Customer Says “I’ll Look Around”?” by Bob Phibbs via The Retail Doctor

“What Do I Say When a Customer Says “I’ll Look Around”?” by Bob Phibbs via The Retail Doctor

When a customer says “we’ll have to look around,” give them back three reasons they already gave you, then stop talking. That’s the whole technique, and the stopping is the part most salespeople can’t do. Say you’re closing a...
“Retail Staff Management: How to Hire, Develop, and Keep a Team That Sells” by Bob Phibbs via The Retail Doctor Blog

“Retail Staff Management: How to Hire, Develop, and Keep a Team That Sells” by Bob Phibbs via The Retail Doctor Blog

Why is turnover so high in your stores? Why are your managers exhausted by closing time? And how do you get the same selling behavior in location 1 and location 200? Your team is your customer experience. In a punishing labor market, the retailers who win are the ones...