Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Surf Shop Day Is Coming May 20th!” by SIMA via Shop Eat Surf

by admin | May 17, 2023 | Brick & Mortar, Community, Customer Loyalty, Event Planning, Holiday, Industry, News, Resources, Surf

Image courtesy of SIMA The SES article and the links below are shared with the express permission from SIMA. “If surfing is religion, then surf shops are the temples of stoke.” Shaun Tomson From the Jersey Shore to La Jolla, Cocoa Beach to Galveston, Nags Head to...

“Loyalty Lifts Brands in a Recession” by Ken Hewes via The Robin Report

by admin | May 8, 2023 | Community, Customer Experience, Customer Loyalty, Resources, Retail Strategy

As recessionary clouds gather over the U.S. economy, retail CFOs are busy cutting capex, opex, and inventory. Facing the prospect of lower sales and higher borrowing costs, preserving cash seems the wisest option. But there is an area where we believe you should...

“Retailing and Partnering With Nonprofits: How to Start a Fundraising Program and Make a Difference” by  Jon Biedermann via Total Retail plus a list of BRA Community Partners (we suggest collaborating with at least two annually)

by admin | May 2, 2023 | BRA Community Partners, Community, Customer Experience, Customer Loyalty, Industry

How to Start a Fundraising Program and Make a Difference | Credit: Getty Images by Peter Dazeley In today’s world, retail companies are faced with intense competition and are constantly seeking ways to differentiate themselves from their competitors. One...

“Is It Good Business to Allow Associates to Break or Bend Rules for Customers?” by Tom Ryan via Retail Dive plus 20 Retail Experts weigh in on this discussion

by admin | Apr 26, 2023 | Brick & Mortar, Customer Experience, Customer Loyalty, Customer Service, HR, Private Label, Retail Strategy

When retail employees go “above and beyond,” which often involves deviating from organizational rules, it has been shown to enhance customer loyalty for the store. New university research shows it can also lift engagement for the infracting employee....

“5 Ways to Keep Wallet Share With In-Store Traffic” by Tara Kelly via Total Retail

by admin | Apr 25, 2023 | Brick & Mortar, Customer Experience, Customer Loyalty, Customer Service, Retail Economy, Retail Strategy, Retail Technologies

Credit: Getty Images by Hinterhaus Productions Spring is here, lockdowns are a fading memory and the economic outlook is brighter. Although uncertainty abounds and wallets remain tight, we may be in for a softer landing than previously thought. You can celebrate...

“REI swings to a loss despite record sales in 2022” by Daphne Howland via Retail Dive

by admin | Apr 21, 2023 | Brick & Mortar, Customer Loyalty, Industry, Outdoor, Retail History

Daphne Howland/Retail Dive Dive Brief: REI reached a record $3.9 billion in sales last year, the outdoor co-op retailer said in a financial disclosure Wednesday. The company, which aims to grow to 50 million members, added 1.3 million in 2022,...