Join the Organization Dedicated to Uniting and Protecting Specialty Retailers

Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | SUP | Swim | Outdoor | Wake

Advance Your Company Through Connections and Information Exchange

Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | SUP | Swim | Outdoor | Wake

Lower day to day costs, increase margins, create more remarkable customer experiences

Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | SUP | Swim | Outdoor | Wake

Stay Current on the Latest Industry News and Consumer Trends

Specialty Retailers and the Board Sports Lifestyle
Surf | Skate | Snow | SUP | Swim | Outdoor | Wake

Welcome to the Board Retailers Association (BRA) website.  Below you will find helpful and relevant articles that we carefully curate for the benefit of our BRA Retail Members three or four times per week. Be sure to scroll through the most recent articles or use the Search/Lookup feature in the Menu above to find topics and keywords related to recent and not-so-recent articles that may help you lower costs, increase margins, or create more remarkable customer experiences.  We deliberately made this our site landing page to demonstrate our commitment to “Protecting Retailers and a Lifestyle” for over 20 years (since 2003).

Be sure to visit the About Us, Retail Member Benefits and Join pages on this site to learn more about and benefit from our resourceful nonprofit trade association committed to helping board specialty, outdoor specialty, and lifestyle specialty retailers to survive, thrive, and keep “the special in specialty” for free

Surf Expo Photos via Shop Eat Surf

Surf Expo Photos via Shop Eat Surf

Click on the following link to view more great photos from the BRA Retailer Gathering where we kicked off the 20th Anniversary of Board Retailers Association (since 2003) and honored BRA co-founder Roy Turner and to view a ton of other remarkable photos from Surf Expo...

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“The Gospel, According to Jeremy Jones – The polymath snowboarder has a new book about the art and philosophy of being in the mountains” by Heather Hansman via Outside

“The Gospel, According to Jeremy Jones – The polymath snowboarder has a new book about the art and philosophy of being in the mountains” by Heather Hansman via Outside

Jeremy Jones, big-line snowboarder, splitboarding sage, and fearless-seeming founder of Protect Our Winters (POW)—a partner of Outside’s Find Your Good fundraising platform—says he was scared to write a book. “I was kind of nervous, but nervousness and excitement go...

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“How Mobile Bridges the Gap Between In-Store and Online” by Alex Campbell via Total Retail

“How Mobile Bridges the Gap Between In-Store and Online” by Alex Campbell via Total Retail

Credit: iStock.com by Anita Kot To deliver on consumer expectations and keep their loyalty, brands must incorporate mobile messaging into their marketing strategies This holiday season, retailers prepared for an influx of in-store and online shoppers at levels even...

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“Increase profits with these 5 steps!” by Aaron Randall of RICS Software plus extra special savings for BRA DRMs

“Increase profits with these 5 steps!” by Aaron Randall of RICS Software plus extra special savings for BRA DRMs

Covid-19 and its forced retail shutdowns are a memory of the past. However, the lingering effects on our supply chain, consumer behaviors and retail inventories remain front and present as we look at managing business going forward. Recent retail news has been focused...

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“Live Commerce vs. Reels: How to Build Meaningful Customer Relationships Through Live Video Commerce” by Andrew Chen via Total Retail

“Live Commerce vs. Reels: How to Build Meaningful Customer Relationships Through Live Video Commerce” by Andrew Chen via Total Retail

Credit: Getty Images by PixelsEffect While Reels can be a powerful tool to attract new customers, live selling offers retailers a more intimate, longer form setting to engage “I know this is new for all of us,” said Melissa Garcia, a professional on-air stylist, as...

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“Year-end tax planning opportunities for the consumer industry” by Joel Boff and Corey Rosenthal of BRA Supporting Vendor Partner CohnReznick plus acess to relevant and helpful CR / M1 collaborative on-demand webinar

“Year-end tax planning opportunities for the consumer industry” by Joel Boff and Corey Rosenthal of BRA Supporting Vendor Partner CohnReznick plus acess to relevant and helpful CR / M1 collaborative on-demand webinar

After two and a half years of COVID-19 shutdowns, reopenings, and clarifications and additional guidance being released on the 2020 CARES Act, taxpayers and practitioners have a clearer roadmap for the 2022 tax filing season. But, unless many CARES...

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“Bad Customer Service Examples: 50 Things Retail Employees Shouldn’t Do” by Bob Phibbs via The Retail Doctor Blog

“Bad Customer Service Examples: 50 Things Retail Employees Shouldn’t Do” by Bob Phibbs via The Retail Doctor Blog

Excellent customer service is dependent on your sales associates. Likewise, a bad customer service experience depends on your associates delivering poor customer service in your retail store. It doesn't matter if you are one of those brick-and-mortar retailers trying...

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“Why E-Commerce Needs Brick-and-Mortar Retail” by Lukas Martinelli via Total Retail

“Why E-Commerce Needs Brick-and-Mortar Retail” by Lukas Martinelli via Total Retail

As e-commerce has exploded in popularity, the question of how brick-and-mortar retailers would fare in the future has been widely debated. The notion of a “retail apocalypse” reached a crescendo during the pandemic as year-over-year e-commerce grew two to five...

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“Holiday Shopping Habits Unwrapped: What’s Impacting Consumer Spending? As holiday shopping begins to accelerate, here are four trends retailers can expect to carry through the season” by Tom Niedbalski via Total Retail

“Holiday Shopping Habits Unwrapped: What’s Impacting Consumer Spending? As holiday shopping begins to accelerate, here are four trends retailers can expect to carry through the season” by Tom Niedbalski via Total Retail

Credit: iStock.com by Coolpicture The holiday shopping season is upon us and retailers are keen to understand what will drive consumer spending this year. With global supply chain issues and inflation on the rise, consumers are changing their spending...

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