Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“BRA X Retail Smart Guys: Three Tweaks to Improve Cashlow Webinar” featuring Dan Jablons via BRA YouTube Channel plus new Smart Retailer Scholarship opportunity

by admin | Mar 28, 2026 | Accounting and Business Services, Brick & Mortar, Data Driven Performance, Resources, Retail Strategy, Staffing

screenshot of Doug Works, Executive Director of BRA, and Dan Jablons, President of Retail Smart Guys Did you know that there are three small tweaks (just a 2% change) that you can make to significantly increase your bottom line? Watch this relevant and helpful webinar...

“How One Surf Shop 2X Their Sales, Proving that “Core Culture” is the Ultimate Growth Strategy” by Mark Fletcher via the Trackfly Blog

by admin | Feb 14, 2026 | Brick & Mortar, Data Driven Performance, Retail Strategy, Retail Technologies, Skateboard, Surf, Surf Expo, Trade Shows

The story of Ocean Magic’s recent resurgence doesn’t begin in a corporate boardroom; it begins with a sponsored skateboarder being moved out of a pickleball store. A little over a year ago, Christian—now the shop’s manager—was running a completely different business...

“Intelligent Retail: Mastering Agentic AI” by Sarah Holbrook via The Robin Report

by admin | Jan 28, 2026 | Artificial Intelligence / CHAT GPT, Data Driven Performance, News, Opinion, Predictions, Resources

Agentic AI is an amorphous catchall that is tricky to define but managed to eclipse any other discourse at the recent 2026 NRF Big Show. Brands including LVMH, Home Depot, Warby Parker, Target, and others discussed their understanding of an Agentic AI future. They...

“Chris Bacon: Driving Passion, Culture, and a Skateboarding Legacy” via Trackfly community blog

by admin | Nov 4, 2025 | Brick & Mortar, Data Driven Performance, Point of Sale, Resources, Retail Strategy, Retail Technologies

Few stories in the skateboarding world capture both the passion and dedication of a local shop owner quite like Chris Bacon’s journey with Board of Missoula. From humble beginnings to becoming a cornerstone of Montana’s skate and snowboard community, Chris’s story is...

“TrackFly and ActionWatch Announce New Partnership” by Tiffany Montgomery via Shop Eat Surf X Outdoor

by admin | Sep 16, 2025 | Brick & Mortar, Community, Data Driven Performance, Industry, News, Resources, Retail Partners, Retail Strategy, Retail Technologies, Surf Expo, Trade Shows

The surf and skate industry’s main data firm is joining forces with a data company that provides a unified platform that is compatible with all retailer and POS systems, which will reduce data turnaround from days to hours. TrackFly, a company specializing in...

“3 Ways Retailers Can Capitalize on Holiday Sales” by Amber Hovious via Total Retail

by admin | Dec 11, 2024 | Brick & Mortar, Customer Experience, Customer Loyalty, Customer Service, Data Driven Performance, Holiday, Omnichannel, Resources, Retail Strategy, Retail Technologies

Credit: Getty Images by zeljkosantrac It’s that time of the year when sales take on new horizons and retailers have the opportunity to capitalize on fresh consumer enthusiasm during the holiday season. The festive period is here, and retailers must prepare and refine...