What is Skate Shop Day?
Skate Shop Day is the day that the skateboard community celebrates our cultural hubs, the foundations of every skate scene, the places that bring skaters together and act as the glue for skateboarding as a whole. Skate Shop Day is meant to get skaters in to the shops to show love to the unsung heroes that do so much for skating 365 days of the year. We support skate shops every day but we celebrate them on February 18th (moved from Feb. 19th for 2023).
Learn more by clicking on the following link to SSD FAQS: https://www.skateshopday.com/faqs
Please take a moment to read the following important letter regarding SSD 2022 from Chris Nieratko (SSD Founder and owner of NJ Skate Shop):
Hello Friends.
We hope this email finds you well and wherever you are that the weather is starting to break and Spring is kicking in.
We have finally recovered from the overly ambitious combining of executing the first truly global Skate Shop Day and hosting a Superskate Posse giveback at Sixth Ave in Nashville where we teamed up with Russell/NB#/DLXSF/Grip6/Quantum/ProTec to give 100+ kids in need their first skateboard/helmet/skate shoes:
https://www.thrashermagazine.com/articles/trash/super-skate-posse-nashville/
We’re a bit of a masochist so we’re looking forward to doing another giveback next Skate Shop day in partnership with another shop in 2023 and each year afterwards.
Over the last 6 weeks since Skate Shop Day we have received tons of positive feedback from many of you, folks in and outside of our industry, and from skaters about how much more impactful this year was for skaters than the previous two years.
There are a lot of factors to attribute that success to from the holiday being on a Saturday for the first time to DLX making it a truly global event by making custom products for shops around the world but most of all I credit the support from all the shops around the world getting behind the holiday. It really felt like social media was viral with skate shop talk.
We thank you all for getting behind this vision.
As always, thank you for all you do and we’re always here to support in any way we can in whatever special moments you have at your shop.
Chris Nieratko and the Skate Shop Day Crew
Skate Shop Day is a massively important day to embrace and celebrate with your customers. We absolutely agree with the reasons behind Skate Shop Day as well as the necessity for such a Day so we highly recommend that every independent skate shop participates in this remarkable day every year. The next Skate Shop Day will happen in exactly one month on February 18, 2023 so be sure to plan a remarkable customer-oriented event. Please note that this is not necessarily a day to mark down a bunch of product, but you can. Skate Shop Day is a day for your customers to celebrate and support the local skate shop that makes such a difference in their community. Remember that your customers can’t buy happiness, but they can buy a skateboard and that is pretty close. – Doug Works, BRA Executive Director
If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($100/yr.) Membership via this super simple join form