“How consumers are celebrating a record-breaking St. Patrick’s Day – Lucky for retailers, people aren’t just wearing green — they’re spending it too” by Lea Grgich via National Retail Federation Blog

“How consumers are celebrating a record-breaking St. Patrick’s Day – Lucky for retailers, people aren’t just wearing green — they’re spending it too” by Lea Grgich via National Retail Federation Blog

With St. Patrick’s Day just around the corner, consumers are donning green clothes and buying green food dye in preparation for the lucky holiday — and more people are celebrating than ever before. This year, 61% of consumers plan to celebrate St. Patrick’s Day, up from 54% in 2022 and the highest in the history of the survey. So, pick up a Shamrock Shake or some Lucky Charms ice cream and read on to learn how different groups are celebrating this extra-festive St. Patrick’s Day.

Sip, sip, hooray!

With more celebration comes more spending, and consumers are sparing no expense to go all out for the holiday this year. Consumers plan to spend a total of $6.9 billion — $1 billion more than last year — or an average of $43.84 per person.

St. Patrick’s Day 2023

Learn more about the ways consumers are spending for St. Patrick’s Day this year.

And men are ready to spend more than anyone else. For as long as NRF has tracked the holiday, men have spent substantially more than women on St. Patrick’s Day festivities. This year, they are spending $48.71, almost $10 than women’s $39.15. What are they spending it on? Well, women buy more of every category than men except one — beverages. Sláinte, lads!

It ain’t over till it’s clover

Although younger consumers are still more likely to celebrate St. Patrick’s Day than any other age group, celebration plans among those 35 and up are on the rise. As consumers start aging out of the 18- to 34-year-old category, they’re bringing their enthusiasm for St. Patrick’s Day with them to the next stage in their lives. Maybe their favorite color is green, maybe they really like corned beef hash, but whatever it is, they keep coming back for more St. Patrick’s Day.

Make a rainbow connection

Consumers with children are finding ways to make the holiday special – and, surprisingly, celebrate at higher levels than those without kids. A little over half of consumers without children in their household (54%) celebrate St. Patrick’s Day, compared with 74% of those with children.

And consumers with kids go all out. While those without children buy the most food, consumers with kids exceed those without in every other category and spend significantly more on apparel and accessories, decorations and candy to make the holiday extra fun for the little ones.

For more information on how consumers celebrate the luckiest holiday of the year, visit the St. Patrick’s Day landing page or St. Patrick’s Day data center.

Consumer SpendingConsumer TrendsConsumer ResearchSt. Patrick’s Day

About NRF
The National Retail Federation, the world’s largest retail trade association, passionately advocates for the people, brands, policies and ideas that help retail thrive. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $3.9 trillion to annual GDP and supporting one in four U.S. jobs – 52 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies.

We, at Board Retailers Association, are here to help you to succeed by providing resources and programs that enable you to lower day to day costs, increase margins and create more remarkable customer experiences. We provide a voice for our Retail Members and will never share your information. BRA has been “protecting retailers and a lifestyle” for 20 years. If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($100/yr.) Membership via this super simple join form