Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“How the Streetwear Customer Is Evolving” by Lei Takanashi via The Business of Fashion

by admin | Aug 16, 2024 | Apparel /Fashion, News, Streetwear

Customers shopping at Supreme’s store in Shanghai. (Getty Images) Streetwear is by no means dead, but its customers are changing. Today they’re embracing a diverse wardrobe that mixes logo T-shirts with heritage brands and traditional menswear or luxury....

“Louis Vuitton picks Pharrell Williams to lead men’s designs” by Annabelle Liang via BBC News

by admin | Feb 17, 2023 | News, Streetwear

French fashion brand Louis Vuitton has named Grammy-winning producer, rapper, singer and songwriter Pharrell Williams as its new menswear creative director. The label described Williams as “a visionary whose creative universes expand from music to art, and to...

“Will Yeezy find it easy to operate stores?” by Matthew Stern via Retail Wire

by admin | Jul 14, 2022 | Brick & Mortar, Debate, News, Shoe Market, Streetwear

Sneakerheads and streetwear enthusiasts may soon have a new brick-and-mortar store to visit. YZYSPLY, the sneaker and apparel company of sometimes-controversial rapper, producer and fashion entrepreneur Kanye West, has filed a trademark hinting that a physical...

“The Undeniable Influence and Purchasing Power of Gen Z – How TikTok dances and streetwear drops are reshaping retailer strategies” by Adrien Nussenbaum via Total Retail

by admin | Apr 11, 2022 | Community, E-Commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media, Streetwear

Credit: Getty Images by Franek Strzeszewski When we look back on trends from the 2010s, beyond planking and the Harlem Shake, one of the most pervasive fads was a certain type of thinkpiece: Millennials Are Killing Doorbells by Texting Instead. Millennials Are Killing...

“What Happened to Authentic Streetwear?” by Mikelya Fournier via The Robin Report

by admin | Feb 24, 2022 | Debate, Industry, Streetwear

Everywhere you look, you see the same jogger outfits with predictable brand logos on display for the world to see. If you stop and ask the wearer about it, they’ll harp on the fact that they waited for hours in a digital waiting room just to have their chance to...

“Virgil Abloh dies at 41” by Daphne Howland via Retail Dive

by admin | Nov 29, 2021 | Community, Industry, Rest In Peace, Retail History, Streetwear

Courtesy of LVMH Moët Hennessy Louis Vuitton Dive Brief: Fashion designer Virgil Abloh, founder of Off-White and artistic director for men’s at Louis Vuitton, died on Sunday. He was 41.Abloh had been undergoing treatment for a rare and aggressive cancer, cardiac...