Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“Combined book and speaker review for ‘All In’ and its remarkable author (and record-breaking waterman/ ocean pioneer), Chris Bertish” by Doug Works (BRA Executive Director)

“Combined book and speaker review for ‘All In’ and its remarkable author (and record-breaking waterman/ ocean pioneer), Chris Bertish” by Doug Works (BRA Executive Director)

by | Mar 6, 2025 | Book Review, Industry, Reviews, SUP, Surf, Surf Expo, Trade Shows

Leading up to the most recent Surf Expo Trade Show, George (BRA Chairman and owner of Modern Skate & Surf) and I were evaluating potential guest speakers for our Board Retailers Association (BRA) Surf Expo Kickoff Breakfast, which was slated to happen on Day 1 of...
“Hubi’s Surf Atlas and Wiilder Adventures & Animals A-Z Book Review” plus OR Summer giveaway by Doug Works (BRA Executive Director)

“Hubi’s Surf Atlas and Wiilder Adventures & Animals A-Z Book Review” plus OR Summer giveaway by Doug Works (BRA Executive Director)

by | Jun 17, 2024 | Book Review, News, Opinion, Product Reviews, Surf, Trade Shows

Last Summer, I started noticing a few Instagram posts from a number of our Retail Members including BRA Distinguished Retail Member Hansen Surf Shop in Encinitas and a number of outdoor adventure shop members about this interesting surf adventure book for kids called...
“The Gospel, According to Jeremy Jones – The polymath snowboarder has a new book about the art and philosophy of being in the mountains” by Heather Hansman via Outside

“The Gospel, According to Jeremy Jones – The polymath snowboarder has a new book about the art and philosophy of being in the mountains” by Heather Hansman via Outside

by | Dec 27, 2022 | Book Review, Industry, Interviews, Legends, Snowboard

Jeremy Jones, big-line snowboarder, splitboarding sage, and fearless-seeming founder of Protect Our Winters (POW)—a partner of Outside’s Find Your Good fundraising platform—says he was scared to write a book. “I was kind of nervous, but nervousness and excitement go...