Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“Etnies, éS, and Emerica Closed E-Commerce Sites for Skate Shop Day” by Tiffany Montgomery via Shop Eat Surf

“Etnies, éS, and Emerica Closed E-Commerce Sites for Skate Shop Day” by Tiffany Montgomery via Shop Eat Surf

Clockwise from top left: Swedish sales rep Ante with the Kiosk Skate Shop crew in Orebro, Sweden; Kevin “Spanky” Long delivered a hand-drawn postcard and donuts to Val Surf in Los Angeles; A special delivery of goodies for Slappy’s Garage in San...
“BRA X Retail Smart Guys: Three Tweaks to Improve Cashlow Webinar” featuring Dan Jablons via BRA YouTube Channel plus new Smart Retailer Scholarship opportunity

“BRA X Retail Smart Guys: Three Tweaks to Improve Cashlow Webinar” featuring Dan Jablons via BRA YouTube Channel plus new Smart Retailer Scholarship opportunity

screenshot of Doug Works, Executive Director of BRA, and Dan Jablons, President of Retail Smart Guys Did you know that there are three small tweaks (just a 2% change) that you can make to significantly increase your bottom line? Watch this relevant and helpful webinar...
“If You’re Always Running a Sale, You’re Always Losing Margin” by Bob Phibbs via The Retail Doctor Blog

“If You’re Always Running a Sale, You’re Always Losing Margin” by Bob Phibbs via The Retail Doctor Blog

From independent boutiques to national chains, many retailers lean heavily on coupons, sales, and markdowns to drive traffic. On the surface, discounting seems like an easy win to boost sales. In fact, almost all American shoppers (a whopping 94%) redeem at least one...