Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“How Do I Hire Seasonal Employees for the Holidays at My Retail Store?” by Bob Phibbs via The Retail Doctor Blog

by admin | Nov 1, 2026 | Brick & Mortar, Customer Experience, Holiday, HR, Opinion, Resources, Retail Strategy, Sales Training, Staffing

Hire now, hire more people than you think you need, and make it easy to say yes. Put the hourly rate in the ad, let applicants apply from their phone, interview on past behavior, hand every hire a signed six-week schedule, and give one person the job of training them...

“Retail Stores Are Driving Customers Away” by Jasmine Glasheen via The Robin Report

by admin | Oct 28, 2026 | Apparel /Fashion, Brick & Mortar, Community, Customer Experience, News, Opinion, Retail Strategy, Sales Training

Going to the store is a quick trip for most consumers. For the 15 to 20 percent of the population who are neurodivergent, it can be an entirely different experience. From fluorescent lighting and loud music to confusing layouts and forced social interactions, many...

“Touring B.C. Surf & Sport’s New Fort Lauderdale Store: What Brands Are Working and Why Less Is More” by Tiffany Montgomery via Shop Eat Surf Outdoor (Executive Edition)

by admin | Oct 25, 2026 | Brick & Mortar, Community, Legends, News

B.C. Surf & Sport owner Bruce Cromartie and son, Connor, regional manager and buyer. Bruce’s other sons, Cameron and Christian, also work in the family business. Photo by SESO. B.C. Surf & Sport’s new Fort Lauderdale store is smaller and gives...

“U.S. Ski and Snowboard Announces First Freeride Team Roster” by Juan Hernadez via The Inertia

by admin | Oct 21, 2026 | Competitions, News, Olympics, Snowboard

Kai Jones will be a member of the 2026-2027 U.S. Freeride Team. Photo: Le Bent U.S. Ski and Snowboard has announced its 2026-2027 Freeride roster — the first team since the International Olympic Committee approved freeride for the Alpes 2030 Olympic Games. The first...

“What Do I Say When a Customer Says “I’ll Look Around”?” by Bob Phibbs via The Retail Doctor

by admin | Oct 18, 2026 | Brick & Mortar, Customer Experience, Customer Loyalty, Customer Service, News, Opinion, Resources, Retail Strategy, Sales Training

When a customer says “we’ll have to look around,” give them back three reasons they already gave you, then stop talking. That’s the whole technique, and the stopping is the part most salespeople can’t do. Say you’re closing a...