Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Wholesale Isn’t Dead, It’s Revitalizing Growth” by Shelley E. Kohan via The Robin Report

by admin | Jul 17, 2025 | Brick & Mortar, DTC, Industry, News, Opinion, Retail Economy, Retail Strategy, Retail Technologies

The traditional wholesale model isn’t dying—it’s evolving into something far more strategic and profitable than many executives realize. The widespread belief that direct-to-consumer channels automatically deliver superior margins is a myth. Successful brands are...

“Nike CEO: Wholesale partners ‘feel we’ve turned our back on them’” by Cara Salpini via Retail Dive

by admin | Dec 23, 2024 | Brick & Mortar, Community, DTC, Footwear, Holiday, News, Shoe Market

A Nike store at The Grove shopping center in Los Angeles. CEO Elliott Hill said he traveled extensively in his first two months in the role to get a sense of the retailer’s operations. Cara Salpini/Retail Dive Elliott Hill, who just took over the top spot in October,...

“‘We’ve chosen both’: How Nike aims to connect DTC and wholesale” by Cara Salpini via Retail Dive

by admin | May 6, 2023 | Brick & Mortar, Debate, DTC, Industry, News, Retail Partners, Shoe Market

Nike Live is a localized store concept and is one of several formats Nike uses to connect with shoppers. Courtesy of Nike While the athletics giant has invested heavily in its own digital channels and physical stores, the retailer is also trying to broaden its...