by admin | Oct 13, 2022 | Community, Competitions, Industry, Surf
A scene that after all these years, isn’t that different from the one below. Photo: Sean Rowland//WSL I was never much of a professional surfing competitor. Meaning an honest personal assessment would place me far from a serious contender, but more like an...
by admin | Oct 11, 2022 | Brick & Mortar, Event Planning, Holiday, Retail Strategy
A new university study finds that consumers are more likely to use discounts celebrating a “special day” — such as pizza/pie promotions or 31.4 percent discounts for Pi Day (March 14) — than for standard holidays or one-day sales events. The research...
by admin | Oct 9, 2022 | Brick & Mortar, HR, Resources, Retail Strategy
When employees leave – either because you fired them or they quit by choice, their absence leaves a hole. Retailers hate holes… in merchandise, displays, and schedules. The more employee turnover you have, the more holes you have to deal with, and the more costly it...
by admin | Oct 6, 2022 | Book Review, Industry, Surf
The Chris Burkard shot from Iceland made famous in the pages of SURFER. Like just about every other surfer over the age of, let’s say, 20, I distinctly remember the very first issue of SURFER magazine I ever saw. It was the summer of 1967, and as...
by admin | Oct 5, 2022 | Brick & Mortar, Retail Strategy, Retail Technologies
Credit: Getty Images by EXTREME-PHOTOGRAPHER Frontline employees are vital to a retailer’s operation. The quality of a customer’s experience is directly related to the level of employee engagement. When customers need assistance, they expect fast,...
by admin | Oct 4, 2022 | Brick & Mortar, Holiday, HR, News, Outdoor, Retail Strategy
On Oct. 4, 2022, REI announced a commitment to shutting its stores every year on Black Friday in favor of time spent outside. Courtesy of REI Dive Brief: After seven years of closing its doors on Black Friday, REI is making the tradition permanent, the...
by admin | Oct 3, 2022 | Brick & Mortar, Industry, News, Retail History, Surf
Dale Velzy opened the world’s first surf shop at 117 Manhattan Beach blvd, Manhattan Beach, California in 1950. We support installing a bronze plaque to designate this historical spot. Why is this important? There are numerous bronze plaques around Manhattan Beach...
by admin | Oct 2, 2022 | Brick & Mortar, Holiday, Retail Strategy, Seasonal Products
Why do retailers put out Christmas merchandise before Halloween? Because customers buy it. It’s that time of the year … Time for the leaves to change and drop… Corn mazes to sprout up… Pumpkin spice lattes… and the perennial...
by admin | Oct 1, 2022 | Brick & Mortar, Retail Strategy
Brick-and-mortar retailers must never lose sight of what the average customer wants. Keeping tabs on shoppers’ most pressing needs is, more than anything else, the recipe for success. Based on Raydiant’s State of Consumer Behavior 2022 report, there are three...
by admin | Sep 30, 2022 | Community, Competitions, Skateboard
It’s been three years since the last Dime event, so when they announced the return of the Glory Challenge a few months back, I knew we had to figure out a way to be there. Skateboarding had missed what many would argue is the best “contest” in the game, so it was...
