Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“The best way to grow skateboard sales, PERIOD” plus link to register for this week’s 2nd Annual Skateboard Education Summit via THE US Skateboard Education Association

by admin | Jan 30, 2022 | Community, Educational Opportunity, Retail Strategy, Skateboard

The 2nd Annual Skateboard Education Summit 1 February, 10 am – 2 pm PST (Livestream) ✨Register Now For Free✨ This free online summit will: Bring together skate shop owners, educators, program operators, industry experts, and researchers to share...

“‘You Can’t Feel A Fact: The Analytical Sales Personality Style’ plus ‘Why Training On the Salesfloor Doesn’t Work (video)'” by Bob Phibbs via The Retail Doctor blog

by admin | Jan 22, 2022 | Educational Opportunity, HR, Resources, Retail Strategy

When I was looking for a lawn spreader, I asked the sales clerk, “Why should I buy this one?” He quickly answered, “Because it makes sense.” At that moment he confirmed my suspicions that he had an Analytical personality style. I’ve previously shared my...

“Content That Converts” (helpful downloadable report) via Total Retail

by admin | Jan 13, 2022 | E-Commerce, Educational Opportunity, Resources, Retail Strategy, Social Commerce, Social Media

How retailers can grow e-commerce sales in a heightened competitive environment Over the past year, retailers have had to evolve their businesses to account for growing consumer demand for e-commerce. And for many consumers, the shift to online shopping is likely to...

“How To Set A New Direction For Retail 2022” by Bob Phibbs (The Retail Doctor)

by admin | Jan 2, 2022 | Educational Opportunity, Resources, Retail Strategy

The start of a New Year is a good time to assess retail trends and where you’ve been and where you want to go. Otherwise, it can be just the same problems, different day. You have to believe there has to be more to running a retail store than a paycheck. Thank your...

“4 Ways to Power Touchless Retail with Text Messaging” by Podium (BRA Supporting Vendor Partner)

by admin | Oct 25, 2021 | Associate Members, Educational Opportunity, Retail Strategy

Companies from Amazon to Zoom are rethinking their customer experience in the post-COVID era. See how innovative retailers are responding with text-based messaging, touchless payments, and more. COVID-19 has completely transformed consumer behavior. 85% of...

“How Retailers Can Teach Empathy for De-Escalation” by Derek Belch via Total Retail

by admin | Oct 14, 2021 | Corona Virus, Educational Opportunity, HR, Resources, Retail Strategy

Retailers and consumers alike had just started to feel hopeful about a post-pandemic future a mere few weeks ago. However, with the COVID-19 Delta variant quickly becoming a concern, retailers across the country have made the move to reinstate mask mandates...