Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“That Fun TikTok Video? It’s Actually an Ad.” by Sapna Maheshwari via The New York Times

by admin | Dec 21, 2021 | Holiday, Resources, Retail Strategy, Social Media

Anna Layza is one of many TikTok users making money by advertising products in their videos. Ms. Layza posted an ad that involved wearing a unicorn onesie and retrieving a box of cookies at Target. Credit…Todd Anderson for The New York Times Brands are flocking...

“Gen Zers relied on buy now, pay later during the holidays. It’s time to pay up.” by Maria Monteros via Retail Dive

by admin | Dec 13, 2021 | Holiday, Point of Sale, Retail Strategy

ViewApart via Getty Images What may be a beneficial feature to retailers poses risks to young consumers who’ve increasingly flocked to installment services. The busiest days of the holiday shopping season may be over, but some young consumers have yet to pay...

“12 Secrets of a Successful 2021 Holiday Season for Retail Managers” by Bob Phibbs (The Retail Doctor)

by admin | Dec 12, 2021 | Holiday, HR, Resources, Retail Strategy

Taking on retail manager responsibilities is a big job at any time but especially during the holidays. Making an awful lot of people happy at the holidays doesn’t happen unless you have already put the effort in with your own team. When I was in college, I...

“Concerns over omicron could shift spending away from experiences, retail trade group says” by Melissa Repko via CNBC

by admin | Dec 3, 2021 | Corona Virus, Holiday, News, Statistics

A person with a hand full of shopping bags walks by as Black Friday sales begin at The Outlet Shoppes of the Bluegrass in Simpsonville, Kentucky, November 26, 2021.Jon Cherry | Reuters KEY POINTS National Retail Federation CEO Matt Shay said Tuesday that the new...

“How To Use Email Marketing To Increase Retail Sales In December” by Bob Phibbs (the Retail Doctor)

by admin | Nov 27, 2021 | E-Commerce, Holiday, Resources, Retail Strategy

Are you looking for how to use email marketing in December to lure holiday shoppers back to your store again and again? You’ve come to the right place for ideas. Customers are out there shopping for a once-in-a-generation spending spree, but how focused are you...

“HALF OF HOLIDAY GIFT SPENDING WILL BE SPENT ON GIFT CARDS” via Industry Resource

by admin | Nov 26, 2021 | Holiday, Industry, Resources, Retail Strategy

People around the world plan to spend more on holiday gifts this year, and more of that spending is targeted at gift cards according to the 2021 Global Holiday Shopping Forecast released by global branded payments provider Blackhawk Network. The report...