Customers shopping at Supreme’s store in Shanghai. (Getty Images)
Streetwear is by no means dead, but its customers are changing. Today they’re embracing a diverse wardrobe that mixes logo T-shirts with heritage brands and traditional menswear or luxury.
KEY INSIGHTS
- Streetwear shoppers are prioritising individualism over hype as styles change and wallets tighten amid a turbulent economy.
- The graphic T-shirts and hoodies that defined streetwear are giving way to a wider array of garments with different connections to niche subcultures and communities.
- Although hypebeast culture is fading away, the desire for community membership that fueled logo-heavy apparel remains strong.
You can view the entire article by clicking the following link:
https://www.businessoffashion.com/articles/retail/changing-streetwear-shopper
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