Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“An Ode to Simply Waiting For Waves” by Brian Sousa via The Inertia

by admin | Dec 9, 2025 | Community, Opinion, Surf Expo

Because it’s always worth the wait. Photo: Jarno Colijn//Unsplash f you added up the seconds that a good surfer actually spent riding the waves, it would amount to only the smallest fraction of an entire life.” -Ellis Avery, “The Surfer’s Secret to...

“TrackFly and ActionWatch Announce New Partnership” by Tiffany Montgomery via Shop Eat Surf X Outdoor

by admin | Sep 16, 2025 | Brick & Mortar, Community, Data Driven Performance, Industry, News, Resources, Retail Partners, Retail Strategy, Retail Technologies, Surf Expo, Trade Shows

The surf and skate industry’s main data firm is joining forces with a data company that provides a unified platform that is compatible with all retailer and POS systems, which will reduce data turnaround from days to hours. TrackFly, a company specializing in...

“Five Reasons Every Specialty Board Retailer Needs to Experience Surf Expo” by Angie Marks

by admin | Jul 25, 2025 | News, Skateboard, SUP, Surf, Surf Expo, Trade Shows, Women's Market

Imagine a place where the boardsports and coastal lifestyle meets cutting-edge business, where passionate retailers like you connect with the industry’s top brands, up-and-comers, and a community that thrives on stoke. That’s Surf Expo. Since 1976, Surf Expo has been...

“Combined book and speaker review for ‘All In’ and its remarkable author (and record-breaking waterman/ ocean pioneer), Chris Bertish” by Doug Works (BRA Executive Director)

by Doug Works | Mar 6, 2025 | Book Review, Industry, Reviews, SUP, Surf, Surf Expo, Trade Shows

Leading up to the most recent Surf Expo Trade Show, George (BRA Chairman and owner of Modern Skate & Surf) and I were evaluating potential guest speakers for our Board Retailers Association (BRA) Surf Expo Kickoff Breakfast, which was slated to happen on Day 1 of...